Adelbert’s Brewery Taps Into Austin’s Craft Beer Market
Posted on May 15, 2012
While traveling in the Austin, TX area, our Product Manager Kevin Brisson spotted some very unique-looking craft beer on the shelf at the flagship Whole Foods Store. Kevin saw Adelbert’s Brewery Triple B, Scratchin’ Hippo, and Dancin’ Monk at Whole Foods – wow that’s HUGE for Adelbert’s! He took a quick photo and sent it home for all of us to see – he knew how excited we would be because Adelbert’s Brewery prints beer labels with the Vivo! Touch color label printer (now obsolete, see our updated toner printer the QL-300).
Adelbert’s Brewery is an Austin-based microbrewery that just released its first round of bottle-conditioned Belgian-style beers to stores in December and opened its doors to the public in March with a Grand Opening that featured beer sampling and live music.
How Does Adelbert’s Make Their Delicious Brews?
Adelbert’s Brewery has committed themselves to brew Belgian-style bottle-conditioned ales. For those who aren’t sure exactly what “bottle conditioned” means, it is a process of unfiltering the beers so that the final “conditioning” takes place in the bottle itself, or the beer is filtered and then “reseeded” with yeast so that additional fermentation may take place in the bottle. It is Adelbert’s belief that such conditioning with quality ingredients and attention to detail during the brewing process makes for the best-brewed beers.
Adelbert’s uses Bohemian old-world floor malted barley – say that ten times fast after 2 or 3 of their Rambler Ales! They also use low alpha Noble Czech hops and fresh yeast that is produced onsite at the brewery. Adelbert has a five vessel brewhouse. Each batch of beer is conditioned for a minimum of six weeks, and three of the six weeks are spent in the fermentation vessels. During the next three weeks, the beer is conditioned in bottles or kegs, which allows natural carbonation and flavor development. Is your mouth watering yet?
Right now Adelbert has five Belgian brews for your enjoyment: Rambler Ale, Scratchin’ Hippo, Dancin Monks, Tripel B, and Naked Nun. Adelbert’s is also planning to release 2 more brews in May and June: Black Rhino (Dark Ale) and Philosophizer (Saison Ale.) You can try these delicious brews in 750ml bottles, kegs, or on draft in Austin, Dallas, Houston, and other areas throughout Texas – keep your eyes peeled!
Congratulations Adelbert’s Brewery on successful product launch and a very bright future. We’re happy to provide a labeling solution to a great company with such unique products. Your beer labels, just like your beer, came out great! Cheers!