Amoretti Prints Beautiful Gourmet Food Labels
Posted on August 8, 2014
In Oxnard, California, just a short drive north along the Pacific Coast Highway from Los Angeles, is Amoretti, one of the country’s premier makers of gourmet ingredients and high-end flavors.
How Amoretti perfects their high-end flavors so perfectly is a secret, known to only a select few who work in their kitchens. How they package those products at a professional level is a different story: they use the QuickLabel printer.
For chefs interested in using the most premium quality ingredients, Amoretti products are a must-have. The dedicated staff at Amoretti has found that in order to present their products on the top shelf, a QuickLabel color label printer is equally essential.
Amoretti’s Use of the QuickLabel Color Label Printer Leads to Success
1000’s of Ingredients, 1000’s of Gourmet Food Labels
Because Amoretti makes hundreds of different products, and constantly innovates new flavors to fulfill customer demands, they invested in three QuickLabel color label printers to print their gourmet food labels.
Some Amoretti flavorings sell faster than others, and predicting demand for every single flavor is impossible – so Amoretti prints their own professional labels, and never wastes time, money, or valuable inventory space.
“I first looked at purchasing the Kiaro! because we developed so many new products every day,” said Roland Cooper, CIO of Amoretti, “and it just doesn’t make sense for me to develop a product, create a label, and have it printed [elsewhere].” Because of the versatility and immediacy of printing with the Kiaro!, you’ll never worry about wasted extra labels that you’ll never use, and never waste labels that grow obsolete on your own warehouse shelves.
Fast, Beautiful Labels
“Our products are high-end pastry ingredients. We’re on the top shelf,” says Nick Squires, IT and Social Media coordinator. “Our Kiaro! printers allow us to look that way.”
Standing out on the shelf is imperative for anyone in the food business; whether in grocery stores or at farmer’s markets, the labels need to grab the shopper’s eye.
“A business owner should really look at the Kiaro! as a way to make their products look better, and to draw attention to their products. They look very professional,” says Cooper.
The Kiaro! label printer makes labels in stunning quality, at extremely fast speeds (8 inches per second) to keep up with even the fastest production schedule, and to get foods out at their freshest. “The labels come out so fast that we’re able to get them to the warehouse within minutes of their request,” says Victoria Casey, a graphic designer at Amoretti. “When printing from the Kiaro!, the colors are true to what we’re seeing on the monitor, true to what our designers are seeing, and true to what our labels have always been.”
Because of the Kiaro! prints in astonishing 1200 dpi, you can print the most intricate, readable barcodes for any P.O.S. The fine detail is perfect for nutrition labels which contain a lot of information in a small amount of space.
“And you don’t need to have a highly trained staff to run these printers,” adds Cooper.
Beautiful Labels for Top-Shelf Products
Nick Squires also said, “Having the Kiaro! printer has allowed us to expand the quality of our nice-looking labels onto more products. They’re more attention-grabbing, they look better. We used to have a lot of products that just had simple black and white labels,” but with having three Kiaro! label printers in-house, it “allows us to print very nice full-color labels for all of our products.”
“The Kiaro! has allowed us to sort of put a visual statement on our products,” said Squires, “Our products are the high-end pastry ingredients in the pastry ingredient world. Our Kiaro! printers allow us to print full color, very professional-looking labels, allow us to put our products on the top of the shelf, and have them look like they belong there.”
See For Yourself
Amoretti, and countless others, have found that printing labels on-demand and in-house just makes sense. Schedule a demonstration of a QuickLabel or TrojanLabel printer.