How to Make Your Custom Cosmetics Labels Attractive and Effective
Posted on August 1, 2017
In the cosmetics industry, looks matter. There’s a lot of pressure for product packaging to portray the end results –even when working with small surfaces. But while trying to catch the consumer’s eye, there are still regulations products must follow. So how can you make your custom cosmetic labels both attractive and effective?
First Things First: Product Requirements
Regardless of your product line, you need to be aware of the industry requirements for cosmetics labels. What are the most common rules and regulations for labeling in the cosmetics industry?
According to the Federal Food, Drug, and Cosmetic Act, it is prohibited to market cosmetics that are adulterated or misbranded as well as while in interstate commerce. FDA regulations are required for any product, except soap, intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance.
A cosmetics label is considered misbranded if:
- labeling is false or misleading
- the label does not state the name and address of the manufacturer, packer, or distributor or the net quantity of contents
- the required information is not stated prominently, with conspicuousness, and in terms that it is read and understood by consumers under customary conditions of purchase and use the container or its fill is misleading
Read the full list of FDA cosmetics labeling standards here.
Make Compliance Easier
Ensure products meet all FDA regulations and easily maintain labels with an in-house label printer – this includes overseas, certifying compliance within each country.
Meanwhile, printing in-house also offers a much more affordable option compared to outsourced printing. By printing in your facility, you have the ability to produce large or short runs of labels as needed with expiration dates, ingredients lists, allergen warnings, barcodes, organic and natural certifications.
Make Sure Your Products Have What They Need
In addition to FDA requirements, environmental exposure can require a higher need for durability.
If you offer lotion, body wash, or facial cleansers, you may want to consider a printer that applies water-resistant labels. This will help protect your labels from fading or peeling. Utilizing these resistant labels will bring your products to another level of professionalism. By adhering to both FDA standards and product needs, your cosmetics will perform effectively.
Watch how CJ’s Unique Boutique uses their durable QuickLabel printer to label all of their lotions and creams:
Stand Out On The Shelves!
Looks matter in this industry.
Makers of cosmetics and personal care products don’t just need a lot of labels – they need a lot of different labels. One body lotion alone can be available in dozens of different scents, an array of bottles, tubs, and more. Your product packaging is what makes you stand out from the competition. What catches eyes on the shelves can be the difference between the purchase of your brand over competitors.
If you’re looking for a cost-effective way to enhance your cosmetics label designs, an in-house label printer is the best solution. For instance, not only will printing cosmetics labels in-house save money, but it is perfect for short-runs of seasonal products, new scents, sizes, and formulations – especially when it comes to the design process.
Using your own label printer will allow you to control your label from start to finish – making sure it showcases your product as envisioned.
Make Your Custom Cosmetics Labels Attractive and Effective With QuickLabel!
If you’re looking for a photo-quality, colorfast label printer with high-production rates, we recommend the QuickLabel color label printer.
The QuickLabel printer is an extraordinarily fast printer with the ability to produce beautiful, vibrant color labels in an astounding 1200 dpi.
“It’s a cost-effective time-saving printer. It creates excellent quality labels for our packaging, and I couldn’t be happier.”
– Ryan Flynt, CJ’s Unique Boutique
By acknowledging your product packaging design, the durability of labels, and FDA standards, custom cosmetics labels are able to function effectively while attracting consumers to your products.
Looking to Print Cosmetic or Beauty Labels In-House?
If you’re interested in learning more about creating eye-catching labels in your own facility, feel free to contact us to schedule a free demonstration or speak with one of our specialists!