Not Your Average Licorice, Not Your Average Label Printer
Posted on January 31, 2020
During a trip to Denmark, AstroNova met with luxury licorice company Lakrids by Bülow to see how they use their QuickLabel QL-300 to print quality, high-end labels to complement their brand.
Now a luxury licorice brand with global reach, Lakrids by Bülow got its start in 2007 when the first shop was opened in Svaneke, Denmark. The shop was an instant hit with locals, and the product seemed to be so popular, keeping up the demand was a challenge. But, just a year later, in 2008, they scaled production to meet the demand, opened their first factory, and installed a licorice machine. From there, the operation only grew bigger. Especially once Lakrids did what was said couldn’t be done – coat the licorice with chocolate.
Over a decade later, with a vision to spread the love for licorice around the globe, Lakrids has built itself into a high-end, luxury brand with fans around the world. Making their products all on-site with raw materials, Lakrids prides itself on not being your average licorice. Now, with over 25 locations globally, operations have understandably expanded to meet demands, and Lakrids has added the QuickLabel QL-300 to its production line and uses it to print its high-end labels on the tops of its product jars.
The Power of CMYK + WHITE to Create High-End Labels
While QuickLabel was there, Lakrids expressed their appreciation and excitement about the quality of the white color, which influenced their decision to purchase the QL-300. With a desire to truly create something special, quality and branding are of utmost importance.
So, when Lakrids was searching for a labeling solution, they were looking for a solution that would heighten their brand and, ultimately, add value to it. Lakrids wanted to print brilliantly beautiful labels to match the aesthetic of the brand, which is where QuickLabel came in.
Tage Kusk, Technical Director at Lakrids by Bülow, said, “The QL-300 prints extra-wide like we needed to have the right background for our labels. The labels printed on the QL-300 look magnificent.”
Kusk continued, “We get the labels on the same day, and we can change the design if we’re not satisfied since we have the flexibility to do so.” “Having the capability of printing with the white toner gave us a perfect look. The QL-300 can do so much more than you expect.”
It’s All in the Packaging
Lakrids by Büllow takes pride in not just selling a product but selling a design item. They’ve found their customers enjoy the look of the product, and for this, Lakrids has become an icon.
“The thing our customers should know about Lakrids by Büllow is that its quality and we care about every little part; not just the core part that you eat, but also about the packaging and labeling.”, said Kusk.
“We make the world love licorice!“
Looking to Print Labels In-House?
If you’re interested in learning more about how you can print dynamic, luxury labels on-demand, feel free to contact us to schedule a virtual demonstration or speak with one of our specialists!