Learn How to Surprise and Delight Customers and Why it’s so Important in Today’s Market
Everyone loves to receive and open a package. Regardless of age, the anticipation someone feels when their package arrives and it’s time to dig in is a universal feeling. Now more than ever, with saturated markets and ever-changing marketing tactics, brands are fighting to find ways to stand out from the crowd, build brand loyalty, and satisfy current customers. One way to create an impressive, valuable experience? Create a unique unboxing experience for your customers.
Understanding an Unboxing
What is an unboxing experience exactly? To put it simply, it’s the act of unpacking a box or package that strives to create a memorable experience and interaction with a customer when first unboxing a product. This is an effective way to gain a competitive edge over the competition and stay top-of-mind for customers. First impressions count – use the tactics below to create positive interactions and promote your brand.
Build your Brand
This may seem like the most obvious piece, but brand your packaging and, more importantly, make it unique to your brand. Above all, creating this type of experience for your customers is an excellent way to stand out against competitors and build brand loyalty. This gives you an opportunity to garner a response from your customers – studies have shown 40% of consumers are more likely to make repeat purchases from a vendor that stands out and has premium packaging.
Personalize the Packaging
Everyone wants to feel special. So, you can ensure your customers feel valued by adding simple touches to make the experience memorable. For instance, examples of this include notes within the package or personalized messages.
Utilize Unique Materials
Consumers crave sustainability and are conscious of a brand’s values and priorities. Therefore, opt for reusable or environmentally-friendly materials and avoid appearing wasteful or careless, which can ultimately be harmful to your brand image—looking for high-performance, eco-friendly options? Browse GetLabels.com for a variety of materials to meet this demand.
Customers Will Market for You
Personalizing your packaging or creating a WOW unboxing experience for customers may seem like an unjustifiable cost. But, people enjoy sharing positive or unique experiences. Now, thanks to the power of the internet and with online unboxing videos being wildly popular, a single customer’s experience can be seen by any number of people with a simple upload or share. This creates an authentic experience that people enjoy viewing, and others may anticipate having the same experience themselves, encouraging a purchase, or creating simple brand recognition at the very least.
Trusted Solutions to Make Your Products Pop and Get You Started
QuickLabel QL-300 – a five-color tabletop digital label printer with the added capability of printing in white, allowing you to expand your labeling possibilities. This system enables brand owners to create high-quality labels with the utmost durability, ensure a competitive cost of ownership, and set their brand apart with vibrant, impactful product labels.
TrojanLabel T3-OPX – this wide-format overprinting system is designed to print on a wide variety of ink-receptive surfaces such as cardboard, postcards, boxes, paper bags, wooden planks, or thicker objects like blister envelopes or folded boxes ready for shipment. Create a variety of customized pieces with the T3-OPX.
TrojanLabel T2-C – a one-of-a-kind, a high-volume tabletop label printing press that incorporates the features and functionality of a traditional large production press into a footprint small enough to fit into any size print department. This solution also offers the opportunity to print glossy and polypropylene labels guaranteed to make your branding shine.
TrojanLabel T2-L – the world’s first industrial-grade, professional digital press for flexible packaging utilizing water-based inks. This flexible packaging water-based inkjet press also comes with inline cold lamination. Therefore, the T2-L accommodates a wide range of flexible packaging solutions, expanding your options and unboxing possibilities.
Interested in any of the above labeling solutions? Let us know. We’re here to help!
At AstroNova, we offer a total labeling solution. Above all, we provide the tools you need to integrate production efficiencies into your business and keep up with industry demands. From a wide variety of label printers, materials, technical support, training, and a library of support videos. Contact us to schedule a free, web-based demonstration and to speak with one of our specialists!
Learn About CBD Labeling –
the market, the requirements, and the solutions
The CBD industry is a rapidly growing market with constant regulation changes. While the industry continues to evolve, one thing is clear: cannabis is here to stay, and we can expect to see more legalization, consolidation, research, and product offerings.
If you’re hoping to capitalize on the CBD market, here’s what you need to know:
What is CBD? CBD, short for cannabidiol, is a chemical compound from the cannabis plant. It’s a naturally occurring substance used in products like oils and edibles to impart feelings of relaxation and calmness. Unlike tetrahydrocannabinol (THC), it is not psychoactive.
Benefits of CBD: Help assuage everyday aches and pains, help treat severe medical conditions, relief from various mental health conditions, consumers can take it without any unwanted or hallucinogenic side effects, can be produced legally and widely sold without contradicting federal law.
CBD Products: Products include oils, topical creams and lotions, beverages, gummies, terpenes, capsules, tea, coffee, syrups, pet products, and more.
CBD Labeling Requirements
For starters, every state that authorizes the sale of CBD products also mandates the labels of CBD products sold within their borders be labeled in accordance with the Food, Drug, and Cosmetic Act (FDCA).
Following the FDA regulations for cosmetic product labeling, CBD-infused health, and beauty product labels should:
- Avoid false or misleading claims
- Provide the required information (includes identity statement, statement of the quantity of contents, name, and place of business, distributor statement, material facts, warning or caution statements, and ingredients)
- Properly & legibly display label information
- Not violate the Poison Prevention Packaging Act of 1970
At the time of publication, the FDA doesn’t currently allow the sale of CBD products intended for ingestion, and labeling requirements differ state-by-state. While some states permit the sale of CBD in foods and dietary supplements, they require specific label information and warning requirements. For a more comprehensive understanding, visit this list compiled by the FDA – list of the 26 most common questions about cannabis products and their regulations.
It’s also worth noting, a growing number of states are mandating the inclusion of a scannable bar code, QR code link, or web address linked to a document containing the above-outlined information. Ensuring compliance with the laws of each individual state where CBD products are sold can be a challenge, yet it’s a crucial step in mitigating the risks of enforcement action by federal and state agencies. For more specific information pertaining to the FDA guidelines surrounding CBD labeling, read more here.
CBD Labeling Solutions
In this evolving industry, AstroNova offers state-of-the-art solutions to help you increase profits and market share. Constant regulation changes in the industry mean facing constant labeling changes. Having labeling solutions in-house and readily available offers a solution for all your on-demand labeling needs, allowing for flexibility in product changes, releases, and limited edition revamps. Additionally, AstroNova’s QuickLabel and TrojanLabel brands offer the only label printers on the market capable of printing labels as narrow as the industry requires, ultimately providing less waste and reduced cost for customers.
Some of the best labeling solutions expertly engineered to benefit the CBD Market:
TrojanLabel T2-C – Ideal for those requiring higher volume output
- High print speed up to 12 inches per second (60 ft per minute)
- Superior print resolution up to 1600 dpi
- Print width 2” to 8.8″
- First tabletop press to operate at high-volume capacity and precision of a digital press
QuickLabel QL-120X – Perfect for narrow applications & color-matching with white-based materials
- Fast print speed up to 12 inches per second (60 ft per minute)
- Superior print resolution up to 1200 dpi
- Print width 0.5” to 4.2”
- Industry-best performance
- Excellent reliability
QuickLabel QL-300 – Solution for dynamic, colorful branding and special effects
- Print in White (CMYK+W), allowing you to expand your branding opportunities
- Print speed up to 6 inches per second (30 ft per minute)
- Exceptional print resolution up to 1200 dpi
- Print width 0.83” to 4.95″
- High-resolution output with low toner consumption
- Durable labels that withstand abrasion, moisture, and UV exposure
QuickLabel QL-60M – Single Color Application Solution
- Print speed up to 5.9 inches per second
- Prints smaller labels at a 4 mm x 3 mm minimum printable area
- High accuracy and fast print speeds
- Ideal for producing durable images for linear and 2D barcode printing, overprinting, and surfaces exposed to extreme conditions
When it comes to CBD, it’s essential to have label materials explicitly suited for this industry. Luckily, AstroNova’s GetLabels division has the widest variety of material options. Whether you’re looking for materials that are narrow, eye-catching, glossy, matte, extremely durable, resistant to oils, or are made with materials such as hemp or grass paper, GetLabels has you covered. GetLabels understands that in a competitive industry, it’s not only essential to ensure your materials fit your needs, but it’s equally important to personalize your products and stand out on the shelves. We have Media Specialists equipped to offer you a consultative approach, or browse our online materials finder and find the material that fits your needs.
Questions? Let us know, we’re here to help!
At AstroNova, we offer a total labeling solution. We provide the tools you need to integrate production efficiencies into your business and keep up with industry demands from a wide variety of label printers, materials, technical support, training, and a library of support videos. Contact us to schedule a free, web-based demonstration and to speak with one of our specialists!
At AstroNova, we understand right now with current events, depending on the industry, keeping up with demands may be more critical than ever. As part of AstroNova’s commitment to our customers in maintaining a safe and hygienic workplace, we’ve provided an outline that includes recommended disinfection materials and procedures you may find helpful when cleaning your printer. Studies show that frequently disinfecting commonly used surfaces is essential in preventing the spread of germs and viruses, which may remain viable for days on a variety of surfaces. Whether you own a QuickLabel or TrojanLabel printer or not, we hope you find this information helpful.
Recommended Procedure for Disinfecting and Cleaning Your Printer
The CDC recommends the following disinfecting products:
- Diluted household bleach solutions (5 tablespoons (1/3rd cup) bleach per gallon of water)
- Alcohol solutions with at least 70% alcohol
- Most common EPA-registered household disinfectants should be effective
- Disposable gloves
- Disinfectant solution
- Cleaning cloth/towel
- Wear disposable gloves and ensure disposal of them after completion of this procedure
- Turn your printer Off
- Clean the exterior of the printer
- Apply disinfection solution on the cleaning cloth ( Do not apply the solution directly on the printer)
- Thoroughly wipe the exterior of the printer and the most commonly touched surfaces, such as media guides, ink doors, and handles
- Wipe the surrounding area where the printer is installed
- Wipe the shelves where your label material is stored
- After completion dispose of the gloves and cleaning wipe
- Wait for the surface of the printer to dry then turn it ON
- Repeat this procedure at the start and end of your shift
In conclusion, preventative actions like these are necessary to stop the spread of any type of viruses to protect your health. Ensure taking your time when following this procedure and repeat it as often as needed.
If you have any printer or printer supply-related questions, feel free to contact us. From medical device to chemical, sanitation, nutraceutical, food and beverage, and everything in between, AstroNova has all your hardware, software, and material needs for labeling.
An AstroNova partner recently shared an interesting story detailing how a small commercial printer in the Mid-West fell in love with a TrojanLabel® T2-C digital mini-press. While the commercial printer already owned a few smaller printers, they wanted something that could run wider widths (up to 8.5”), print multiple labels across, and produce faster printing throughput. Unlike their desktop printers, they were looking for a machine that was sturdier and built for professional printing.
Originally, they were considering Muratec’s PLS-475i when the TrojanLabel T2-C was introduced to them. While both machines are based on the same fundamental Versapass technology by Memjet, with a quick feature comparison, the commercial printer was undoubtedly interested in the T2-C after a trial showcasing:
| TrojanLabel T2-C
| Muratec PLS-475i
|Ink Tank Capacity*||2-Liter CMYK Ink Tanks||250 ml CMYK Cartridges|
|Maximum Roll OD**||11.8” (300 mm)||9.8” (250 mm)|
|Digital Front End***||On-Board PC with Touch Screen||N/A|
|Slitting***||In-line Slitters (up to 8 across)||N/A|
*8 times more ink per, savings in volume
**20% wider maximum roll diameter
***Additional user benefits
It’s All in the Details
A perfect combination of a smaller footprint, larger roll capacity, and efficiency
Right at the outset, the customer loved the job library built into the on-board PC that stores previously run print jobs. The additional abilities to print multiple labels across with perfect registration and put on a semi-rotary finisher later was also extremely beneficial to them. Additionally, the T2-C has a much smaller footprint, about half that of the PLS-475i, so it takes up substantially less space in the print room.
The wide variation in the types of labels printed typically results in a lot of artwork editing and color adjustments. So, the Wasatch RIP combined with the T2-C comes in handy as it allows them to make those changes quickly and efficiently, while the bigger roll capacity on T2-C allows them to do longer runs.
Enjoy a 40% Cost Savings
Equally important for them was the print economics: the T2-C is a tank-based system, including four (CMYK) 2-liter ink tanks versus PLS-475i’s 250 ml cartridges, resulting in a 40% cost increase for Muratec’s inks. Also, the PLS-475i was priced 33% higher than the T2-C despite the missing features and obvious disadvantages.
With Service and Support Included, the T2-C was a Clear Winner
This customer concluded that it was more economical and sensible to invest in a TrojanLabel T2-C instead of the PLS-475i for their growing needs. Investing in an AstroNova Service Plan for any service or support needs in the future was an additional benefit providing the customer with ultimate peace of mind.
Interested in How the T2-C Can Provide You with Significant Cost and Time Savings?
Contact us to schedule a free demonstration to speak with one of our specialists!
During a trip to Denmark, AstroNova met with MultiMarketing in Kolding, Denmark, to see how they use their TrojanLabel® T4 to meet customer demands.
MultiMarketing, a commercial printer, owns a TrojanLabel® T4, a robust, stand-alone, advanced label printing finishing press, which they use for printing quality, branded products for a variety of customers.
Originally started fifteen years ago from a kitchen table, Palle Østergaard, Director, struck out to make MultiMarketing different than other printers in the industry by focusing on small-quantity, high-speed production. “When we first saw the T4, we were really excited,” says Østergaard. “We could put a roll on the T4, print on it, laminate it, cut it in the right pieces, and roll it up….we have cut our production time from a couple of days to just one day.”
Flexible Packaging Solution
From flexible packaging requests, such as water bottles, bags of chips, candies, and snacks, to a variety of other promotional products like stickers, companies depend on MultiMarketing to create quality, branded advertising materials. With rapid transitions between productions, MultiMarketing can provide thorough, speedy, quality assurance.
Having the T4 on-site allows for quick turn-around time on orders for customers. They pride themselves on their ability to meet customer demands, typically on the same day, and produce high-quality products, which they attribute to the addition of the T4 to their production line.
Kenneth Bryhl, Head of Marketing, attributes the T4 to its production efficiency and product durability. “Now we can do everything in one run,” says Bryhl. “The durability is very important to us because we print on so many different products.”
With their materials stored on-site, MultiMarketing is always ready to print. Ease-of-use, color quality, and the intuitive TrojanControl software installed on all TrojanLabel products are just some of the key features MultiMarketing values in the T4.
Looking for an All-In-One Solution Press?
If you’re interested in learning more about how TrojanLabel can add value and efficiency to your production needs, please contact us to schedule a free, no-obligation demonstration.