How – and Why – Megatrends in Packaging Redesign Will Impact Your Business in 2022
Did you know that 73% of consumers are willing to pay more for eco-friendly packaging? Consumers’ desire to engage in sustainable practices is nothing new; however, the movement is reaching new heights thanks to the pandemic’s effects on consumer shopping behaviors.
Over the past couple of years, while consumers have been home-bound and taking great lengths to avoid large crowds, visits to traditional retail stores came to a screeching halt. Even consumers who had never made purchases online adopted e-commerce to fulfill all their shopping needs and utilized delivery services like DoorDash, GrubHub, Shipt, Drizly, and more. Accelerated social and online shopping trends have been on the rise. Still, recent surveys indicate that 67% of consumers say that their online purchasing increased since the pandemic, while 27% said it increased a lot.
As a consumer yourself, you likely picked up a few new shopping habits since early 2020. But have you noticed anything about the packaging your deliveries arrive in? You may not have realized that this increase in online shopping has created a new demand for packaging materials and shipping logistics that have become a challenge to fulfill. More shipments to consumers are being made now than ever, and products that traditionally require only primary packaging now require secondary packaging as well. Packaging designers are working double-time to create new ship-ready packaging options that meet demand and logistical necessities. While demand is up, unfortunately, supplies are low.
Aside from basic economics’ supply and demand principles, three megatrends also influence packaging redesign. Megatrends are transformative forces that can have the power to change the trajectory of an industry by shifting priorities, driving innovation, and redefining business models.
Sustainability, Brand Experience, and Supply Chain Agility
Megatrend #1: Sustainability
Sustainability and environmental consciousness have been trending pre-pandemic, but there’s more emphasis on these than ever before. Considering recent research has shown consumers crave sustainability, in fact, 73% of consumers have stated they’re willing to shell out more for eco-friendly packaging, opting for reusable, environmentally friendly methods are increasingly becoming a high priority. Research has also indicated that consumers make purchasing decisions based on brand alignment with their values, and environmental responsibility proves to be a core value for many consumers. Knowing consumers are increasingly conscious of a brand’s values, and priorities, solutions for reusability and recyclability are now essential for brand image.
Megatrend #2: Brand Experience
Sustainability is arguably one of the most significant megatrends. Increasingly, consumers state and prove that packaging impacts their satisfaction with purchased goods with their purchasing decisions. Poll results show these are the most important factors when considering a purchase: Easily reused materials (65%); Environmentally friendly design (68%); Easily recycled (68%). Therefore, opting for reusable or environmentally friendly materials and avoiding the appearance of wastefulness or carelessness is essential to brand image.
Megatrend #3: Supply Chain Agility
Thanks to the pandemic, we’ve all felt the effects of the several disruptions plaguing the supply chain. The ability to be flexible and promptly respond to consumer requests and market trends has become a coveted core competency. Because of this, many businesses have made significant investments in solutions that’ll help aid them in meeting demands. While it may sometimes seem like a high upfront cost, investing in a solution that’ll allow for logistical agility is a sound investment and pays off long-term. Research indicates the microtrends involved in supply chain agility are:
- Ecommerce friendly
- Rapidly Adaptable
- Digitalization Ready
What’s the Solution?
Being aware of these influential megatrends is excellent, but you may be wondering, “what do I do now”? or “what’s the solution?” You now know you want a solution that provides sustainable packaging creates a positive brand experience for consumers and allows you to control production, and offers quick order fulfillment. First, look for a print technology that allows for rapid fulfillment and allows you to print short or large-run quantities; this allows the flexibility to print precisely what you need and eliminates waste or obsolete inventory. Ideally, this print solution would also eliminate the need for plates, dies, set-up charges, and more pesky limitations and expenses placed by outsourcing or outdated technology. And lastly, this solution would provide the ability to print on various sustainable packaging options, keeping with consumer purchasing trends. Ultimately, your solution will simplify and enhance your printing process while effectively increasing fulfillment, efficiencies, and profits.
Why Short-Run Package Printing is the Secret to Growing Your Business in 2022
Early adopters of short-run package printing practices have one thing in common: they are all experiencing an increase in post-printing, overprinting, and short-run capabilities, and ultimately, a greater bottom line. In this article, we will explore the current state of the packaging market and how the implementation of short-run package printing solutions is guaranteed to grow your business in 2022 and beyond.
- Direct-to-Package Printing and Short-Runs
- State of the Packaging Market
- Demand Driver
- Megatrends Influencing Package Design
- Opportunities in Commercial Printing
- Power of the T3-OPX
Direct-to-Package Printing and Short-Runs
Whether you’re looking to print directly onto cartons, products, gift bags, paper bags, shopping bags, or others, chances are good that you do not require thousands of each at a time. And if you’re like most businesses, you likely do not have the storage space to accommodate thousands of units of each.
Traditionally, many key business decisions were influenced by the required print run sizes of third-party printers and the lack of storage available for overruns. Allowing decisions such as which products and services to offer, when and how brand messaging is displayed and updated, product size offerings, and more to be dictated by something as avoidable as a required print run size is simply not good business practice.
Customers often approach us saying if only they had the flexibility to customize and print directly onto a variety of materials, or product sizes, or run sizes, then they could expand their product and service offerings to grow their company exponentially. The thing is, direct-to-package printing and short-runs are no longer mutually exclusive items. It’s no longer a one or the other decision. Today’s technologies empower businesses and commercial printers alike to print the quantity of their choosing, directly onto a variety of packaging materials – cardboard, paperboard, boxes, paper bags, wood, envelopes, gift bags, and more. If you dream it, you can likely print on it these days – in as few as one unit at a time.
The State of the Packaging Market
To understand why package printing decisions are having such an impact on the business overall, we need to take a closer at the current state of the packaging market and the trends that are driving it.
Currently, there is a record surge in demand for packaging, especially paper-based packaging. Basic economics tells us that price is a function of supply and demand. So what happens when there is a record surge in demand for packaging, but not enough supply in the market? The result is a steep rise in price, of course. In fact, the price index has increased by 3.5 times from two years ago. According to the US Producer’s Price Index for Pulp, Paper, and Allied Products, an upsurge in demand began at the beginning of 2020, at about the same time the Coronavirus pandemic began causing dramatic changes to our lives and economy.
You might be wondering, why would a pandemic cause a rise in packaging demand? It was not the pandemic itself, it was the effect it had on all us consumers. With mandated lockdowns keeping us homebound, we began relying on e-commerce and delivery services to fulfill most of our needs. The eCommerce landscape itself adapted as well, creating a fusion of online and offline experiences such as BOPIS (Buy Online Pick-up In-Store), and curbside pick-up, and same-day delivery options. Suddenly, items that never required secondary packaging with additional transport protection now relied on these materials.
The exponential growth of eCommerce spurred by the pandemic had led to a sharp increase in demand as well as for packaging materials. With no end to the pandemic in sight, the future of retail remains murky, and eCommerce continues to rule the landscape. This has forced manufacturers and shippers to rethink packaging design in order to overcome supply-demand challenges and has also provided an opportunity to consider the top megatrends in the packaging industry and respond to them.
Top Megatrends are Influencing Packaging Redesigns
As we discussed in the previous section, demand for secondary packaging materials has driven many companies and shippers to rethink packaging designs over the past year or so. At the same time, the packaging industry has an eye on the major megatrends shaping the industry and finding solutions to respond accordingly.
Megatrends are transformative forces that can have the power to change the trajectory of an industry by shifting the priorities of societies, driving innovation, and redefining business models. The top three megatrends may not come as a surprise to you if you are an informed consumer, but the challenges they pose can cause pretty serious headaches among those responsible for finding solutions. Let’s dive in to each megatrend.
Megatrend #1: Sustainability
Sustainability and concern for the environment have been trending since before the pandemic, but seem to be influencing consumer behavior now even more than ever. Consider this stat from Trivium Packaging’s 2021 Buying Green Report: 73% of consumers are willing to pay more for eco-friendly packaging. Solutions for key sustainability features like reusability, environmental-friendly design, and recyclability are more important than ever. Consumers are making purchasing decisions based on brand alignment with their own values, and for many consumers, environmental responsibility is a core value. Brands are tasked with aligning themselves on every level, down to their packaging, with this value.
Megatrend #2: Brand Experience
The percentage of consumers that say packaging impacts their satisfaction with a purchased product increased by 9 points from 2019 to 2020, according to Westrock’s annual Pulse Packaging Survey. It is, therefore, no wonder that sustainability is a megatrend. In fact, according to the survey’s 2020 results, consumers said the following key sustainability features impact their trust and satisfaction with a brand: Easily reused materials (65%); Environmentally friendly design (68%); Easily recycled (68%).
Megatrend #3: Supply Chain Agility
The pandemic can be credited with many disruptions, including the unveiling of an inflexible supply chain. An agile, responsive supply chain is a coveted core competency, and we are going to see companies making significant investments in these solutions. The microtrends involved in supply chain agility include:
- Ecommerce friendly
- Rapidly Adaptable
- Digitalization Ready
Evolving Ship-Ready Package Concepts for Today’s Landscape
In review, the top three megatrends currently influencing packaging redesign are 1. Sustainability; 2. Brand Experience; 3. Supply Chain Agility. As manufacturers and shippers adapt their strategies and rethink their approach to packaging, package designers have the challenging task of assimilating these megatrends to produce optimized designs to satisfy today’s landscape with ship-ready concepts.
Ship-ready packaging is packaging developed for efficient distribution from point A to point B. While traditionally the typical retail journey was from crate to shelf, in today’s eCommerce landscape the journey is more often from manufacturer to consumer, mandating a much different set of logistics and packaging requirements, including both primary and secondary packaging.
In a report titled, “Beyond COVID-19: The Next Normal for Packaging Design”, McKinsey explored some different types of boxes, cartons, cases, and envelopes that could be “ship-ready with minimal added transport and protective packaging”:
- Rapid fill
- Optimized for eCommerce
- Track and trace
Ship-ready bags, boxes, cartons, and mailers tend to have a great deal of variability (ie type, shape, size, thickness, weight, quantity, etc.) but what they typically have in common is their composition from natural wood fibers, ensuring recyclability.
Opportunities in Commercial Printing
Now that we have reviewed the current climate of the packaging industry, and the emerging trends and their influencers, let’s take a look at what it means for printers and how you can grow your business with the right capabilities.
We know at this point that small and medium brands have more specific needs than has traditionally been the case. We know now what packaging decisions they are making and why, so the question becomes, how can you fulfill these needs and turn them around in short-run quantities? Every company will be different, but this is a list of the requirements we most often hear that small and medium brands and eCommerce retailers are looking for in a commercial printer:
- Must be able to post-print on a wide variety of package types
- Printing should not be preceded by any coatings or pre-treatments of any kind, as this increases cost and complexity
- Full-color printing capabilities
- Low or no minimum order quantities
- Short turnaround times
This is a pivotal moment in time where print service providers have an opportunity to be truly competitive, with the right approach. Consumers know what they want, and brands are ready to adapt and deliver. But businesses need to partner with print service providers that can support these needs. What it boils down to is businesses are using various package types and substrates, printed with varying messaging and in sporadic quantities, and they are needed on-demand. We’re constantly told that companies are looking for print partners can deliver the following:
- One direct-to-package solution for a wide variety of paper-based package types
- Digital inkjet (CMYK) that supports full-color short runs without plates
- Industrial grade build and reliability
- Economical and affordable for smaller print shops
To meet these demands, printers must invest in one single solution to print directly on a wide variety of paper-based package types, while also fulfilling the requirement for short runs in full color. Printers who can deliver on only one of these characteristics alone are being left in the dust while innovative printers are quickly adopting technologies that allow for specialized requests to be fulfilled, changing the expectations of their customers for the long term.
The Power of the TrojanLabel T3-OPX
AstroNova has a long-standing record as an innovator in the print technology space and quickly sought to find a solution to meet the needs of today’s unprecedented times. We knew whatever shape the solution took, it must be built with industrial-grade quality for longevity and reliability, and it must be affordable for smaller print shops to acquire and operate with excellent print economics. We collaborated with HP Specialty Printing & Technology Solutions (SPTS) to bring the TrojanLabel T3-OPX to the market.
The TrojanLabel T3-OPX is a direct-to-package printing solution that was launched back in September 2019, prior to the changes brought about by the pandemic, with commercial shipments beginning in January 2020. Since then, the product has been installed across 5 continents and has proven instrumental in answering the demands we began to see in early January 2020.
Outstanding capabilities of the T3-OPX include:
- Flexibility to customize and print directly onto a variety of materials like postcards, boxes, paper bags, wooden planks, or thicker objects like blister envelopes, folded ship-ready boxes, and more
- Late-stage customization and package and design versatility
- High-quality, full-color printing directly onto materials with ink-receptive surfaces
- Automated product handling and printing process for greater efficiency and profitability
- Pigmented inks provide superior durability, optimized water resistance, lightfastness, and scratch resistance
- Unique, self-calibrating, adjustable product height to ensure optimal print quality while providing fast product changeovers
Technical features of the T3-OPX include:
- User-friendly, intuitive interface and built-in job library allow for easy operation and recall of product configuration parametersTrojanControl Software provides full local control plus a built-in cost calculator for easy job pricing and analysis
- Built-in remote diagnostics capability allows for remote status and diagnostics, minimizing production downtime
- Product grade designed for the rigors of 24/7 production
- Automatic heigh calibration for rapid changeovers and accurate print height for substrate thicknesses ranging from 0-4” (0-100mm)
- Economical CMYK ink cartridges provide outstanding print quality and vibrant, durable direct-to-package printing
- High-speed printing and product transport – variable up to 19 ips, delivers the optimal balance of print quality and productivity
- Feeder table and adjustable media guides enable easy integration with a variety of automatic feeder options with conveyor table
In conclusion, let’s do a quick review of five key takeaways:
- We’re experiencing exponential growth in packaging demand due to significant changes in the retail landscape, most notably due to an increase in the adoption of eCommerce by everyday consumers. While demand is up, supply is low.
- This demand has triggered a redesign of consumer packaging that must conform to the key megatrends of sustainability, brand experience, and supply chain agility.
- This packaging redesign is resulting in an opportunity for commercial printers and print service providers to expand their print offering by adding short-run printing capabilities on sustainable substrates like bags, boxes, cartons, and wood panels.
- Digital printing solutions like the TrojanLabel T3-OPX offer a valuable opportunity for printers to expand capabilities in this growing market in an affordable manner.
Harness the Power of the Traditional Large Production Printing Press In-House with the TrojanLabel T2
If you think a reliable solution with flexible run sizes, zero downtime, and the highest print quality on the market sounds too good to be true, then it’s time to think again.
What impact could the power of a traditional large production press in-house have on your product offering and bottom line? What was once a rhetorical question is now a very real one. Today, many label converters, brand owners and manufacturers, and professional printing houses are not only considering this question, but they are also finding answers. They are doing so with the adoption of AstroNova’s TrojanLabel® T2.
The T2 is the first-ever high-volume tabletop label press capable of precise, consistent 24/7 production. It encompasses sizeable economic ink tanks and label roll capacities of traditional large production presses into a small footprint to fit into any size print workspace. Its modular design allows for print volume and speeds of printers many times its size. With the T2, businesses print vivid imagery on continuous or die-cut label materials and flexible packaging materials with various barrier options.
A Professional and Reliable Solution
Superior technology brings excellent ideas to life, as the innovative packaging company V-Shapes® discovered. V-Shapes strives to make life easier for consumers and improve their experience with products through packaging innovations. The company invented and patented a single-portion packaging solution that is opened with just one hand, making the packaging more user-friendly, hygienic, and efficient than the traditional single-portion packets on the market. The compact shape of the packets makes storage more efficient, cutting logistics costs and reducing bulk significantly, and packets make it easy to disperse 100% of the contained product, reducing waste.
The rapid response to the product validated V-Shapes’ understanding of the market’s need for such a packaging solution. It required V-Shapes to seek a printing solution to fulfill the volume of orders with the superior print and packaging quality customers expected. V-Shapes also wanted to offer clients the opportunity to decide the size, type of aperture, and graphic layout of their packets, to meet any need. As a professional and reliable solution with many unique features, the TrojanLabel T2 was the clear answer.
Watch the T2 in Action
Achieve Unique Printing and Packaging Demands
V-Shapes integrated the TrojanLabel T2 into its PRIME packaging machine, which applies a V-Shapes patented pre-cut on a 100% recyclable polypropylene semi-rigid lower layer. Then followed by exact dosing of liquid or semi-solid products ranging from hand sanitizer to honey and more. It then seals and cuts to form customized filled packets at up to 2,100 units per hour. The integration of the T2 delivers high-quality 1600 dpi printing in-line, using recyclable materials.
Integration of the T2 enables V-Shapes to successfully:
• Print vivid imagery on continuous or die-cut label materials, as well as flexible packaging materials with a variety of barrier options, engaging only a single operator
• Produce multiple separate output rolls from a single input roll with the use of built-in slitters, saving valuable time with no downtime between rolls
• Calculate the total cost per label for any size print job with the user-friendly Trojan Control interface
• Keep track of all images in the internal job library and queue up multiple prints
• Utilize remote tech support to diagnose and solve any problem
• Configure the frequency of mid-job maintenance, which takes approximately 10 seconds
• Leave and return to perfect roll-ups with 100% consistent print quality
• Calibrate electronically and adjust the height of the print head to print on thicker materials
Increase Your Product Offerings and Bottom Line
Your unique needs require an outstanding, reliable solution, whether you are a label converter seeking to meet the demand for shorter runs, a brand owner or manufacturer with customer demands requiring in-house labeling, or a professional printing house exploring new opportunities.
Schedule a demonstration with AstroNova’s experts to learn how the T2 may solve your business needs and discover what impact the power of a traditional large production press in-house could have on your product offering and bottom line.
Learn How to Surprise and Delight Customers and Why it’s so Important in Today’s Market
Everyone loves to receive and open a package. Regardless of age, the anticipation someone feels when their package arrives and it’s time to dig in is a universal feeling. Now more than ever, with saturated markets and ever-changing marketing tactics, brands are fighting to find ways to stand out from the crowd, build brand loyalty, and satisfy current customers. One way to create an impressive, valuable experience? Create a unique unboxing experience for your customers.
Understanding an Unboxing
What is an unboxing experience exactly? To put it simply, it’s the act of unpacking a box or package that strives to create a memorable experience and interaction with a customer when first unboxing a product. This is an effective way to gain a competitive edge over the competition and stay top-of-mind for customers. First impressions count – use the tactics below to create positive interactions and promote your brand.
Build your Brand
This may seem like the most obvious piece, but brand your packaging and, more importantly, make it unique to your brand. Above all, creating this type of experience for your customers is an excellent way to stand out against competitors and build brand loyalty. This gives you an opportunity to garner a response from your customers – studies have shown 40% of consumers are more likely to make repeat purchases from a vendor that stands out and has premium packaging.
Personalize the Packaging
Everyone wants to feel special. So, you can ensure your customers feel valued by adding simple touches to make the experience memorable. For instance, examples of this include notes within the package or personalized messages.
Utilize Unique Materials
Consumers crave sustainability and are conscious of a brand’s values and priorities. Therefore, opt for reusable or environmentally-friendly materials and avoid appearing wasteful or careless, which can ultimately be harmful to your brand image—looking for high-performance, eco-friendly options? Browse GetLabels.com for a variety of materials to meet this demand.
Customers Will Market for You
Personalizing your packaging or creating a WOW unboxing experience for customers may seem like an unjustifiable cost. But, people enjoy sharing positive or unique experiences. Now, thanks to the power of the internet and with online unboxing videos being wildly popular, a single customer’s experience can be seen by any number of people with a simple upload or share. This creates an authentic experience that people enjoy viewing, and others may anticipate having the same experience themselves, encouraging a purchase, or creating simple brand recognition at the very least.
Trusted Solutions to Make Your Products Pop and Get You Started
QuickLabel QL-300 – a five-color tabletop digital label printer with the added capability of printing in white, allowing you to expand your labeling possibilities. This system enables brand owners to create high-quality labels with the utmost durability, ensure a competitive cost of ownership, and set their brand apart with vibrant, impactful product labels.
TrojanLabel T3-OPX – this wide-format overprinting system is designed to print on a wide variety of ink-receptive surfaces such as cardboard, postcards, boxes, paper bags, wooden planks, or thicker objects like blister envelopes or folded boxes ready for shipment. Create a variety of customized pieces with the T3-OPX.
TrojanLabel T2-C – a one-of-a-kind, a high-volume tabletop label printing press that incorporates the features and functionality of a traditional large production press into a footprint small enough to fit into any size print department. This solution also offers the opportunity to print glossy and polypropylene labels guaranteed to make your branding shine.
TrojanLabel T2-L – the world’s first industrial-grade, professional digital press for flexible packaging utilizing water-based inks. This flexible packaging water-based inkjet press also comes with inline cold lamination. Therefore, the T2-L accommodates a wide range of flexible packaging solutions, expanding your options and unboxing possibilities.
Interested in any of the above labeling solutions? Let us know. We’re here to help!
At AstroNova, we offer a total labeling solution. Above all, we provide the tools you need to integrate production efficiencies into your business and keep up with industry demands. From a wide variety of label printers, materials, technical support, training, and a library of support videos. Contact us to schedule a free, web-based demonstration and to speak with one of our specialists!
Learn About CBD Labeling –
the market, the requirements, and the solutions
The CBD industry is a rapidly growing market with constant regulation changes. While the industry continues to evolve, one thing is clear: cannabis is here to stay, and we can expect to see more legalization, consolidation, research, and product offerings.
If you’re hoping to capitalize on the CBD market, here’s what you need to know:
What is CBD? CBD, short for cannabidiol, is a chemical compound from the cannabis plant. It’s a naturally occurring substance used in products like oils and edibles to impart feelings of relaxation and calmness. Unlike tetrahydrocannabinol (THC), it is not psychoactive.
Benefits of CBD: Help assuage everyday aches and pains, help treat severe medical conditions, relief from various mental health conditions, consumers can take it without any unwanted or hallucinogenic side effects, can be produced legally and widely sold without contradicting federal law.
CBD Products: Products include oils, topical creams and lotions, beverages, gummies, terpenes, capsules, tea, coffee, syrups, pet products, and more.
CBD Labeling Requirements
For starters, every state that authorizes the sale of CBD products also mandates the labels of CBD products sold within their borders be labeled in accordance with the Food, Drug, and Cosmetic Act (FDCA).
Following the FDA regulations for cosmetic product labeling, CBD-infused health, and beauty product labels should:
- Avoid false or misleading claims
- Provide the required information (includes identity statement, statement of the quantity of contents, name, and place of business, distributor statement, material facts, warning or caution statements, and ingredients)
- Properly & legibly display label information
- Not violate the Poison Prevention Packaging Act of 1970
At the time of publication, the FDA doesn’t currently allow the sale of CBD products intended for ingestion, and labeling requirements differ state-by-state. While some states permit the sale of CBD in foods and dietary supplements, they require specific label information and warning requirements. For a more comprehensive understanding, visit this list compiled by the FDA – list of the 26 most common questions about cannabis products and their regulations.
It’s also worth noting, a growing number of states are mandating the inclusion of a scannable bar code, QR code link, or web address linked to a document containing the above-outlined information. Ensuring compliance with the laws of each individual state where CBD products are sold can be a challenge, yet it’s a crucial step in mitigating the risks of enforcement action by federal and state agencies. For more specific information pertaining to the FDA guidelines surrounding CBD labeling, read more here.
CBD Labeling Solutions
In this evolving industry, AstroNova offers state-of-the-art solutions to help you increase profits and market share. Constant regulation changes in the industry mean facing constant labeling changes. Having labeling solutions in-house and readily available offers a solution for all your on-demand labeling needs, allowing for flexibility in product changes, releases, and limited edition revamps. Additionally, AstroNova’s QuickLabel and TrojanLabel brands offer the only label printers on the market capable of printing labels as narrow as the industry requires, ultimately providing less waste and reduced cost for customers.
Some of the best labeling solutions expertly engineered to benefit the CBD Market:
TrojanLabel T2-C – Ideal for those requiring higher volume output
- High print speed up to 12 inches per second (60 ft per minute)
- Superior print resolution up to 1600 dpi
- Print width 2” to 8.8″
- First tabletop press to operate at high-volume capacity and precision of a digital press
QuickLabel QL-120X – Perfect for narrow applications & color-matching with white-based materials
- Fast print speed up to 12 inches per second (60 ft per minute)
- Superior print resolution up to 1200 dpi
- Print width 0.5” to 4.2”
- Industry-best performance
- Excellent reliability
QuickLabel QL-300 – Solution for dynamic, colorful branding and special effects
- Print in White (CMYK+W), allowing you to expand your branding opportunities
- Print speed up to 6 inches per second (30 ft per minute)
- Exceptional print resolution up to 1200 dpi
- Print width 0.83” to 4.95″
- High-resolution output with low toner consumption
- Durable labels that withstand abrasion, moisture, and UV exposure
QuickLabel QL-60M – Single Color Application Solution
- Print speed up to 5.9 inches per second
- Prints smaller labels at a 4 mm x 3 mm minimum printable area
- High accuracy and fast print speeds
- Ideal for producing durable images for linear and 2D barcode printing, overprinting, and surfaces exposed to extreme conditions
When it comes to CBD, it’s essential to have label materials explicitly suited for this industry. Luckily, AstroNova’s GetLabels division has the widest variety of material options. Whether you’re looking for materials that are narrow, eye-catching, glossy, matte, extremely durable, resistant to oils, or are made with materials such as hemp or grass paper, GetLabels has you covered. GetLabels understands that in a competitive industry, it’s not only essential to ensure your materials fit your needs, but it’s equally important to personalize your products and stand out on the shelves. We have Media Specialists equipped to offer you a consultative approach, or browse our online materials finder and find the material that fits your needs.
Questions? Let us know, we’re here to help!
At AstroNova, we offer a total labeling solution. We provide the tools you need to integrate production efficiencies into your business and keep up with industry demands from a wide variety of label printers, materials, technical support, training, and a library of support videos. Contact us to schedule a free, web-based demonstration and to speak with one of our specialists!
At AstroNova, we understand right now with current events, depending on the industry, keeping up with demands may be more critical than ever. As part of AstroNova’s commitment to our customers in maintaining a safe and hygienic workplace, we’ve provided an outline that includes recommended disinfection materials and procedures you may find helpful when cleaning your printer. Studies show that frequently disinfecting commonly used surfaces is essential in preventing the spread of germs and viruses, which may remain viable for days on a variety of surfaces. Whether you own a QuickLabel or TrojanLabel printer or not, we hope you find this information helpful.
Recommended Procedure for Disinfecting and Cleaning Your Printer
The CDC recommends the following disinfecting products:
- Diluted household bleach solutions (5 tablespoons (1/3rd cup) bleach per gallon of water)
- Alcohol solutions with at least 70% alcohol
- Most common EPA-registered household disinfectants should be effective
- Disposable gloves
- Disinfectant solution
- Cleaning cloth/towel
- Wear disposable gloves and ensure disposal of them after completion of this procedure
- Turn your printer Off
- Clean the exterior of the printer
- Apply disinfection solution on the cleaning cloth ( Do not apply the solution directly on the printer)
- Thoroughly wipe the exterior of the printer and the most commonly touched surfaces, such as media guides, ink doors, and handles
- Wipe the surrounding area where the printer is installed
- Wipe the shelves where your label material is stored
- After completion dispose of the gloves and cleaning wipe
- Wait for the surface of the printer to dry then turn it ON
- Repeat this procedure at the start and end of your shift
In conclusion, preventative actions like these are necessary to stop the spread of any type of viruses to protect your health. Ensure taking your time when following this procedure and repeat it as often as needed.
If you have any printer or printer supply-related questions, feel free to contact us. From medical device to chemical, sanitation, nutraceutical, food and beverage, and everything in between, AstroNova has all your hardware, software, and material needs for labeling.
An AstroNova partner recently shared an interesting story detailing how a small commercial printer in the Mid-West fell in love with a TrojanLabel® T2-C digital mini-press. While the commercial printer already owned a few smaller printers, they wanted something that could run wider widths (up to 8.5”), print multiple labels across, and produce faster printing throughput. Unlike their desktop printers, they were looking for a machine that was sturdier and built for professional printing.
Originally, they were considering Muratec’s PLS-475i when the TrojanLabel T2-C was introduced to them. While both machines are based on the same fundamental Versapass technology by Memjet, with a quick feature comparison, the commercial printer was undoubtedly interested in the T2-C after a trial showcasing:
| TrojanLabel T2-C
| Muratec PLS-475i
|Ink Tank Capacity*||2-Liter CMYK Ink Tanks||250 ml CMYK Cartridges|
|Maximum Roll OD**||11.8” (300 mm)||9.8” (250 mm)|
|Digital Front End***||On-Board PC with Touch Screen||N/A|
|Slitting***||In-line Slitters (up to 8 across)||N/A|
*8 times more ink per, savings in volume
**20% wider maximum roll diameter
***Additional user benefits
It’s All in the Details
A perfect combination of a smaller footprint, larger roll capacity, and efficiency
Right at the outset, the customer loved the job library built into the on-board PC that stores previously run print jobs. The additional abilities to print multiple labels across with perfect registration and put on a semi-rotary finisher later was also extremely beneficial to them. Additionally, the T2-C has a much smaller footprint, about half that of the PLS-475i, so it takes up substantially less space in the print room.
The wide variation in the types of labels printed typically results in a lot of artwork editing and color adjustments. So, the Wasatch RIP combined with the T2-C comes in handy as it allows them to make those changes quickly and efficiently, while the bigger roll capacity on T2-C allows them to do longer runs.
Enjoy a 40% Cost Savings
Equally important for them was the print economics: the T2-C is a tank-based system, including four (CMYK) 2-liter ink tanks versus PLS-475i’s 250 ml cartridges, resulting in a 40% cost increase for Muratec’s inks. Also, the PLS-475i was priced 33% higher than the T2-C despite the missing features and obvious disadvantages.
With Service and Support Included, the T2-C was a Clear Winner
This customer concluded that it was more economical and sensible to invest in a TrojanLabel T2-C instead of the PLS-475i for their growing needs. Investing in an AstroNova Service Plan for any service or support needs in the future was an additional benefit providing the customer with ultimate peace of mind.
Interested in How the T2-C Can Provide You with Significant Cost and Time Savings?
Contact us to schedule a free demonstration to speak with one of our specialists!
During a trip to Denmark, AstroNova met with MultiMarketing in Kolding, Denmark, to see how they use their TrojanLabel® T4 to meet customer demands.
MultiMarketing, a commercial printer, owns a TrojanLabel® T4, a robust, stand-alone, advanced label printing finishing press, which they use for printing quality, branded products for a variety of customers.
Originally started fifteen years ago from a kitchen table, Palle Østergaard, Director, struck out to make MultiMarketing different than other printers in the industry by focusing on small-quantity, high-speed production. “When we first saw the T4, we were really excited,” says Østergaard. “We could put a roll on the T4, print on it, laminate it, cut it in the right pieces, and roll it up….we have cut our production time from a couple of days to just one day.”
Flexible Packaging Solution
From flexible packaging requests, such as water bottles, bags of chips, candies, and snacks, to a variety of other promotional products like stickers, companies depend on MultiMarketing to create quality, branded advertising materials. With rapid transitions between productions, MultiMarketing can provide thorough, speedy, quality assurance.
Having the T4 on-site allows for quick turn-around time on orders for customers. They pride themselves on their ability to meet customer demands, typically on the same day, and produce high-quality products, which they attribute to the addition of the T4 to their production line.
Kenneth Bryhl, Head of Marketing, attributes the T4 to its production efficiency and product durability. “Now we can do everything in one run,” says Bryhl. “The durability is very important to us because we print on so many different products.”
With their materials stored on-site, MultiMarketing is always ready to print. Ease-of-use, color quality, and the intuitive TrojanControl software installed on all TrojanLabel products are just some of the key features MultiMarketing values in the T4.
Looking for an All-In-One Solution Press?
If you’re interested in learning more about how TrojanLabel can add value and efficiency to your production needs, please contact us to schedule a free, no-obligation demonstration.