QuickLabel traveled to Kennesaw, Georgia to see how Dry County Brewing Company uses their Kiaro! D digital tabletop label printer to print beer labels right in their own facility.
After first tasting a locally brewed pale ale from his college town brewery, Trey Sinclair, President & Co-Founder, was compelled to recreate that experience for other entry-level beer drinkers.
Sinclair explains, “At Dry County, we really try to emulate that experience – making really good, world-class craft beer for folks who are trying beer for the first time.”
Today, Dry County brews a variety of IPA’s, ales, stouts, and lagers at their facility in Kennesaw, Georgia. Finding a more cost-effective and flexible labeling solution in QuickLabel’s Kiaro! D, they are now able to easily print beer labels on-demand, such as custom orders and seasonal brews, as well as labels for their taps, kegs, and more.
Trouble-Free Label Compliance
Because of the Kiaro! D was designed to produce labels that withstand multiple environments and contain all required FDA and TTB information, it became very simple for Dry County to stay on top of labeling regulations.
“That’s where the Kiaro! D comes in handy – allowing us to produce high-quality packaging on a small scale. Without that type of technology, we wouldn’t be able to do so.”
– Trey Sinclair, President & Co-Founder
From hand sanitizer to water-submersion, ice resistance, and more, the label materials used with the Kiaro! D is ideal for beer labeling applications. These label materials, all manufactured in-house, are refrigerator-friendly and can even be applied while wet or removed to recycle their bottles.
Using the Kiaro! D label printer and QuickLabel’s label design software, Dry County is also able to print alcohol percentages, nutrition facts, ingredients, volume, government warnings, and other requirements regardless of the bottle or can shape.
Small Batches and Seasonal SKUs
One of the greatest benefits the Kiaro! D provided Dry County was the ability to cost-effectively expand its product line and print custom orders. This includes producing seasonal products and variations such as summer ales, winter lagers, and holiday products in small batches.
“We’re able to label seasonal beers, very small quantity beers, and even specialty beers without worrying about minimum order quantities.”
– Trey Sinclair, President & Co-Founder
Dry County also took advantage of introducing multiple SKUs and product sizes from bottles, to cans, to growlers and more.
Without having to worry about minimum order quantities and overstock, the Kiaro! D has allowed Dry County Brewing to save time, reduce their cost-per-label and eliminate minimum order quantities.
Leveraging the Brand with Labels
In such a competitive industry, it takes more than the quality of the product to stand out on the shelves.
Sinclair reveals, “The craft beer space is a really crowded one. I’d like to think we make great beer here at Dry County, but there are a lot of local and national breweries that make great beer as well.”
Sinclair continues, “You have to have the whole package…literally. The label we put on it, the can we put it in, it’s all very important to the brand and the brewery.”
With the help of the Kiaro! D, Dry County quickly obtained full control over their labeling process and prints their professional, consistently branded labels as needed.
“We can print one-off stickers to hand out to people at festivals or tap stickers for our handles. We really leverage the Kiaro! D across a lot of different realms of packaging.”
– Trey Sinclair, President & Co-Founder
Taking advantage of its flexibility, for instance, Dry County even began using the Kiaro! D to create labels for their beer taps, kegs and promotional materials like bumper stickers! This allowed them to creatively get their logo out there and generate brand awareness in more ways than one.
Sinclair concludes, “The Kiaro! D has helped to both cut costs and save time here at Dry County Brewing. It’s really important for us to be able to have the labels on-hand when we need them, and the Kiaro! D allows us to do just that.”
Looking to Print Beer Labels In-House?
If you’re interested in learning more about how you can print beer labels on-demand, feel free to contact us to schedule a free demonstration or speak with one of our specialists!
About Dry County Brewing Company
Dry County Brewing Co., located in Kennesaw, GA, produces a wide variety of craft beer and hosts regular events such as Friday Flight Nights, Sunday Yappy Hour, Tuesday Trivia, and seasonal events like “Boos and Brews.” To learn more about Dry County Brewing, visit them on their website at www.drycountybrewco.com or follow them on social media @drycountybrewco.
If you brew beer or bottle wine, you already know the challenges that occur once your products are sent to the market. You need to make your wine and beer labels stand out in order to get on the consumer’s radar.
The shadows of big brands make it extremely difficult for new, local breweries and wineries to thrive. Here are a few tips to help make your products stand out.
How Do They Do It?
With well-known brands, it’s easy for consumers to walk into a store and pluck a product off the shelves.
It’s all in the packaging and product branding.
The familiarity, years of experience, and trustworthiness of a brand make these decisions a no-brainer. But everyone has to start somewhere, right?
What Can You do to Make Your Brews Stand Out?
After determining the basics, there are a few extra things you need to make your wine and beer labels stand out and give your brand that extra push.
1. It’s All in the Packaging
Humans are visual beings, so first impressions matter. Especially when targeting first-time buyers browsing through the aisles of their local liquor store.
In fact, the human brain processes image 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.
Since consumers can only view your products as they browse, what they find aesthetically pleasing makes all the difference.
According to Barrett Brynestad, Associate Creative Director/Designer for TDA Boulder, the package should tell consumers as much as possible about the beer, from the occasion to taste profile and overall brand ethos.
Our advice: Design your product label well and design it to be easily recognized. It can be as simple as your color scheme and font, qualifying image or logo, etc. Whatever it is, it has to be unique to you. Investing in a talented artist or graphic designer always helps.
After all, your brand logo is arguably the most important part of your product.
Check out some examples of branded beer labels that understand the importance of story-telling branding.
2. Save Face on the Shelves…and Money in Your Pocket
Once you have successfully created your brand label, it’s time to start labeling your cans and bottles.
Outsourced printing can get expensive. For local wineries or breweries, it may be wiser to print your product labels in-house. In addition to avoiding fees and delays, you’ll be able to control the entire process within your own facility.
For example, wine and beer displayed in store freezers or chilling in coolers need labels that withstand frozen temperatures.
After all, it wouldn’t look very professional to have your labels wrinkling from condensation or losing adhesion and peeling off.
QuickLabel’s line of in-house label printers allows your business to meet all the requirements (aesthetic and physical) for printing labels on-demand and in-house.
These printing systems are perfect for the craft beer tradition of experimentation, adaptability and small batch production.
Our advice: Learn more about QuickLabel’s capabilities and benefits with printing frozen labels, wine, and beer labels to see if they’re right for your business. You can also browse the full line of in-house color label printers here.
3. Get Your Name Out There!
It’s time. You’ve made a solid brand name for yourself with the packaging (and product) to prove it.
Investing in trade shows, tastings at local liquor stores and advertising (print or video), is the next step in getting your brand recognized. The more people see your product, the more natural it becomes to pick it up.
Our advice: By promoting your brand, you are showing consumers that you are real; you have a story and a taste unique to your product. By investing in these promotions, you are building the trust of your brand.
These three steps will change the way your wine and beer products are perceived – now a known brand rising above the sea of shelves. Good luck!
Many companies outsource their product labels to save financially and produce efficiently. But is outsourcing really the most efficient route? For small to medium-sized business owners, outsourcing is not always the best solution. Depending on your business size and needs, you may be better off making your own food & beverage labels in-house.
Impression Technology Europe explains, “Recently, another type of printing has become more attainable for smaller companies…digital ‘short run’ label printers. Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost-effective than outsourcing, and based on the output.”
How do you know if this is right for you? Here are four reasons why you should be making your own food & beverage labels in-house:
1. Outsourced Printing Comes at a Price
We mean that both literally and figuratively. While using another facility to generate your food labels might seem like a weight off your shoulders, that may not be the case.
Passing the task to an outside source can end up severely delaying your labeling process. Why? Not only will you have your company’s shipping schedule to track, but the arrival of your outsourced shipment as well.
If an outsourced shipment becomes delayed, so will the orders your company was originally scheduled to deliver. For small business owners, this can lead to a lot of unhappy customers or market vendors.
These delays will happen, and so do errors. Labeling errors can take more of a toll on your business production line than a delay in shipment.
The unexpected misprint forces your business to return and reorder labels. Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses, which can lead to wasted products.
If your business has experienced these delays, you may want to consider an in-house or on-demand label printer. With the ability to print labels in your own facility, there will be no more error or shipment delays affecting your product line. What’s more, these printers give you the ability to create your own use by/sell by dates with complete label customization.
2. Not All Environments Are Created Equal
Making your own food & beverage labels is also a huge plus when selling products that must be stored in specific environmental requirements.
Frozen foods need to have unique and attractive labels, too. After all, it is your brand. But, it’s equally important that your frozen food labels don’t fail. Using the wrong label can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, falling off in low temperatures. One should not be sacrificed for the other.
If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.
The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.
An easy in-house printing solution is the QuickLabel QL-120X or QL-850 inkjet label printers. Also, the QL-300 toner-based label printer is a durable option that prints white on a variety of label types such as colored, metallic, and kraft labels. These printers are known for printing frozen food labels that don’t peel off in high-quality 1200 dpi imagery.
With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.
3. Keep Up with FDA Regulations
Of course, keeping up with the FDA’s changing regulations and formats can greatly affect your product labels.
The intimidating process includes font restrictions, mandatory statements, allergen alerts, and difficult calculations for daily values.
As a food manufacturer, you want to spend your energy on your recipes, production, branding, and sales – not on interpreting FDA labeling mandates or trying to explain the requirements to an outside vendor.
However, it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customers with the quality and transparency they deserve.
An in-house label printer is especially valuable in these situations. For every change, the label design and format can be immediately customized in your own facility.
What’s more, by owning an in-house label printer, you don’t have to worry about overstock or wasted labels due to changes in regulations. This gives you more flexibility in your printing process, introducing the option of seasonal or promotional runs.
Making your own food & beverage labels gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand.
4. You Deserve to Be In Control of Your Business
With outsourced labels, you don’t get to have complete control over your labeling process. Edits take longer, shipments get delayed and labels are bound to be wasted.
In-house printing has evolved with small, tabletop label printers for businesses. These label printers serve as a central database, with the ability to store, revise, locate and print any design on-demand –ultimately opening new doors for small to medium-sized businesses.
If you want to be in control of your business or are experiencing any of the above labeling issues, it may be time to consider taking your production line in-house.
QuickLabel specializes in on-demand, tabletop label printers. For someone in the food and beverage industry interested in quality, short-run labels, they are worth looking in to.
Click here to view our full product lineup, or contact us for more information!
While traveling in the Austin, TX area, our Product Manager Kevin Brisson spotted some very unique-looking craft beer on the shelf at the flagship Whole Foods Store. Kevin saw Adelbert’s Brewery Triple B, Scratchin’ Hippo, and Dancin’ Monk at Whole Foods – wow that’s HUGE for Adelbert’s! He took a quick photo and sent it home for all of us to see – he knew how excited we would be because Adelbert’s Brewery prints beer labels with the Vivo! Touch color label printer (now obsolete, see our updated toner printer the QL-300).
Adelbert’s Brewery is an Austin-based microbrewery that just released its first round of bottle-conditioned Belgian-style beers to stores in December and opened its doors to the public in March with a Grand Opening that featured beer sampling and live music.
How Does Adelbert’s Make Their Delicious Brews?
Adelbert’s Brewery has committed themselves to brew Belgian-style bottle-conditioned ales. For those who aren’t sure exactly what “bottle conditioned” means, it is a process of unfiltering the beers so that the final “conditioning” takes place in the bottle itself, or the beer is filtered and then “reseeded” with yeast so that additional fermentation may take place in the bottle. It is Adelbert’s belief that such conditioning with quality ingredients and attention to detail during the brewing process makes for the best-brewed beers.
Adelbert’s uses Bohemian old-world floor malted barley – say that ten times fast after 2 or 3 of their Rambler Ales! They also use low alpha Noble Czech hops and fresh yeast that is produced onsite at the brewery. Adelbert has a five vessel brewhouse. Each batch of beer is conditioned for a minimum of six weeks, and three of the six weeks are spent in the fermentation vessels. During the next three weeks, the beer is conditioned in bottles or kegs, which allows natural carbonation and flavor development. Is your mouth watering yet?
Right now Adelbert has five Belgian brews for your enjoyment: Rambler Ale, Scratchin’ Hippo, Dancin Monks, Tripel B, and Naked Nun. Adelbert’s is also planning to release 2 more brews in May and June: Black Rhino (Dark Ale) and Philosophizer (Saison Ale.) You can try these delicious brews in 750ml bottles, kegs, or on draft in Austin, Dallas, Houston, and other areas throughout Texas – keep your eyes peeled!
Congratulations Adelbert’s Brewery on successful product launch and a very bright future. We’re happy to provide a labeling solution to a great company with such unique products. Your beer labels, just like your beer, came out great! Cheers!