During a trip to Denmark, AstroNova met with luxury licorice company Lakrids by Bülow to see how they use their QuickLabel QL-300 to print quality, high-end labels to complement their brand.
Now a luxury licorice brand with global reach, Lakrids by Bülow got its start in 2007 when the first shop was opened in Svaneke, Denmark. The shop was an instant hit with locals, and the product seemed to be so popular, keeping up the demand was a challenge. But, just a year later, in 2008, they scaled production to meet the demand, opened their first factory, and installed a licorice machine. From there, the operation only grew bigger. Especially once Lakrids did what was said couldn’t be done – coat the licorice with chocolate.
Over a decade later, with a vision to spread the love for licorice around the globe, Lakrids has built itself into a high-end, luxury brand with fans around the world. Making their products all on-site with raw materials, Lakrids prides itself on not being your average licorice. Now, with over 25 locations globally, operations have understandably expanded to meet demands, and Lakrids has added the QuickLabel QL-300 to its production line and uses it to print its high-end labels on the tops of their product jars.
The Power of CMYK + WHITE to Create High-End Labels
While QuickLabel was there, Lakrids expressed their appreciation and excitement about the quality of the white color, which influenced their decision to purchase the QL-300. With a desire to truly create something special, quality and branding are of utmost importance.
So, when Lakrids was searching for a labeling solution, they were looking for a solution that would heighten their brand and, ultimately, add value to it. Lakrids wanted to print brilliantly beautiful labels to match the aesthetic of the brand, which is where QuickLabel came in.
Tage Kusk, Technical Director at Lakrids by Bülow, said, “The QL-300 prints extra-wide like we needed to have the right background for our labels. The labels printed on the QL-300 look magnificent.”
Kusk continued, “We get the labels on the same day, and we can change the design if we’re not satisfied since we have the flexibility to do so.” “Having the capability of printing with the white toner gave us a perfect look. The QL-300 can do so much more than you expect.”
It’s All in the Packaging
Lakrids by Büllow takes pride in not just selling a product but selling a design item. They’ve found their customers enjoy the look of the product, and for this, Lakrids has become an icon.
“The thing our customers should know about Lakrids by Büllow is that its quality and we care about every little part; not just the core part that you eat, but also about the packaging and labeling.”, said Kusk.
“We make the world love licorice!“
Looking to Print Labels In-House?
If you’re interested in learning more about how you can print dynamic, luxury labels on-demand, feel free to contact us to schedule a virtual demonstration or speak with one of our specialists!
It’s that time of year again; time to decorate your store windows, run holiday sales, and most importantly, switch up your product labels. Why? Seasonal packaging can help gain customers.
If you print your labels in-house, this isn’t a hard task to complete. But if you don’t print in-house, that is something you may want to reconsider.
Holidays Can Equal More Sales
During the holidays, you could be missing out on major sales revenue without seasonal packaging. Why?
Products that are polished, seasonal, and unique have a better chance of being picked up and chosen over a similar product.
Recent studies show that product labels are much more critical in the buyer’s journey than anticipated.
Ben Schubert from Nielsen’s Innovation Practice in Europe was recently involved in a report analyzing the topic stating, “Package design is the dark horse of the marketing world. It receives little attention compared to other marketing disciplines, and its impact tends to be vastly underestimated.”
More often than not, what we think are the little things actually end up being much bigger.
When we see something aesthetically pleasing, it catches our eye. The consumer is looking for your exact product, but if not presented the right way, it is easily passed over.
This is especially heightened during the holiday seasons, where our eyes are trained to pick up on certain color patterns and images. Not convinced?
Nielson continues, “Back-to-basics marketing such as how essential it is to stand out at the shelf has become slightly lost due to marketers’ increasing focus on where to advertise in a media-saturated world.
Nearly 60% of product decisions are made at the shelf, and 56% of European consumers say the in-store discovery is one of their top information sources for new products, compared to 45% for TV ads.”
Now those are staggering numbers. More than half of consumers’ decisions are made at the shelf? Presuming the setup is that of a regular market, that means more than half of the buyer’s decisions are based on the label alone.
That’s something to pay attention to.
It is more important than ever to remain ahead of the curve
And utilizing information like this will help push you to the forefront.
Think about it, which product would be more likely purchased on the spot: a branded box of truffles or a holiday packaging edition of similar truffles? The presentation matters. Most would go with the latter.
This year, while speaking on a similar topic, Gillian Christie, founder & CEO of adVentures Academy reveals that “Design message on packaging can be the make or break point with your target audience.”
And we couldn’t agree more.
Your seasonal packaging and even personalized packaging can help you gain customers, giving you an edge on your competition and a greater chance for consumers to try your products.
Christie continues, “Understanding consumer behavior and identifying the exact buying motivators, hot buttons and the specific ‘conversion factor’ for that target audience is the differentiating factor between a good design and a great design.”
Now that the labels and packaging have been identified as such a large conversion factor (60%), the opportunity to greatly increase your consumer base is within your grasp.
So how do you use this to your advantage?
Take control over your production line and print your labels in-house.
Managing your labeling process can reap a plethora of benefits in addition to catching the customers’ eye. With less room for errors, no wait time or shipping, and reduced waste, your in-house label printer or packaging system would be earning its keep by saving and earning you money.
What are you waiting for?
It’s the holiday season! Get inspired! Feel the magic! And make your packaging great.