An AstroNova partner recently shared an interesting story detailing how a small commercial printer in the Mid-West fell in love with a TrojanLabel® T2-C digital mini-press. While the commercial printer already owned a few smaller printers, they wanted something that could run wider widths (up to 8.5”), print multiple labels across, and produce faster printing throughput. Unlike their desktop printers, they were looking for a machine that was sturdier and built for professional printing.
Originally, they were considering Muratec’s PLS-475i when the TrojanLabel T2-C was introduced to them. While both machines are based on the same fundamental Versapass technology by Memjet, with a quick feature comparison, the commercial printer was undoubtedly interested in the T2-C after a trial showcasing:
| TrojanLabel T2-C
| Muratec PLS-475i
|Ink Tank Capacity*||2-Liter CMYK Ink Tanks||250 ml CMYK Cartridges|
|Maximum Roll OD**||11.8” (300 mm)||9.8” (250 mm)|
|Digital Front End***||On-Board PC with Touch Screen||N/A|
|Slitting***||In-line Slitters (up to 8 across)||N/A|
*8 times more ink per, savings in volume
**20% wider maximum roll diameter
***Additional user benefits
It’s All in the Details
A perfect combination of a smaller footprint, larger roll capacity, and efficiency
Right at the outset, the customer loved the job library built into the on-board PC that stores previously run print jobs. The additional abilities to print multiple labels across with perfect registration and put on a semi-rotary finisher later was also extremely beneficial to them. Additionally, the T2-C has a much smaller footprint, about half that of the PLS-475i, so it takes up substantially less space in the print room.
The wide variation in the types of labels printed typically results in a lot of artwork editing and color adjustments. So, the Wasatch RIP combined with the T2-C comes in handy as it allows them to make those changes quickly and efficiently, while the bigger roll capacity on T2-C allows them to do longer runs.
Enjoy a 40% Cost Savings
Equally important for them was the print economics: the T2-C is a tank-based system, including four (CMYK) 2-liter ink tanks versus PLS-475i’s 250 ml cartridges, resulting in a 40% cost increase for Muratec’s inks. Also, the PLS-475i was priced 33% higher than the T2-C despite the missing features and obvious disadvantages.
With Service and Support Included, the T2-C was a Clear Winner
This customer concluded that it was more economical and sensible to invest in a TrojanLabel T2-C instead of the PLS-475i for their growing needs. Investing in an AstroNova Service Plan for any service or support needs in the future was an additional benefit providing the customer with ultimate peace of mind.
Interested in How the T2-C Can Provide You with Significant Cost and Time Savings?
Contact us to schedule a free demonstration to speak with one of our specialists!
During a trip to Denmark, AstroNova met with MultiMarketing in Kolding, Denmark, to see how they use their TrojanLabel® T4 to meet customer demands.
MultiMarketing, a commercial printer, owns a TrojanLabel® T4, a robust, stand-alone, advanced label printing finishing press, which they use for printing quality, branded products for a variety of customers.
Originally started fifteen years ago from a kitchen table, Palle Østergaard, Director, struck out to make MultiMarketing different than other printers in the industry by focusing on small-quantity, high-speed production. “When we first saw the T4, we were really excited,” says Østergaard. “We could put a roll on the T4, print on it, laminate it, cut it in the right pieces, and roll it up….we have cut our production time from a couple of days to just one day.”
Flexible Packaging Solution
From flexible packaging requests, such as water bottles, bags of chips, candies, and snacks, to a variety of other promotional products like stickers, companies depend on MultiMarketing to create quality, branded advertising materials. With rapid transitions between productions, MultiMarketing can provide thorough, speedy, quality assurance.
Having the T4 on-site allows for quick turn-around time on orders for customers. They pride themselves on their ability to meet customer demands, typically on the same day, and produce high-quality products, which they attribute to the addition of the T4 to their production line.
Kenneth Bryhl, Head of Marketing, attributes the T4 to its production efficiency and product durability. “Now we can do everything in one run,” says Bryhl. “The durability is very important to us because we print on so many different products.”
With their materials stored on-site, MultiMarketing is always ready to print. Ease-of-use, color quality, and the intuitive TrojanControl software installed on all TrojanLabel products are just some of the key features MultiMarketing values in the T4.
Looking for an All-In-One Solution Press?
If you’re interested in learning more about how TrojanLabel can add value and efficiency to your production needs, please contact us to schedule a free, no-obligation demonstration.
In the cosmetics industry, looks matter. There’s a lot of pressure for product packaging to portray the end results –even when working with small surfaces. But while trying to catch the consumer’s eye, there are still regulations products must follow. So how can you make your custom cosmetic labels both attractive and effective?
First Things First: Product Requirements
Regardless of your product line, you need to be aware of the industry requirements for cosmetics labels. What are the most common rules and regulations for labeling in the cosmetics industry?
According to the Federal Food, Drug, and Cosmetic Act, it is prohibited to market cosmetics that are adulterated or misbranded as well as while in interstate commerce. FDA regulations are required for any product, except soap, intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance.
A cosmetics label is considered misbranded if:
- labeling is false or misleading
- the label does not state the name and address of the manufacturer, packer, or distributor or the net quantity of contents
- the required information is not stated prominently, with conspicuousness, and in terms that it is read and understood by consumers under customary conditions of purchase and use the container or its fill is misleading
Read the full list of FDA cosmetics labeling standards here.
Make Compliance Easier
Ensure products meet all FDA regulations and easily maintain labels with an in-house label printer – this includes overseas, certifying compliance within each country.
Meanwhile, printing in-house also offers a much more affordable option compared to outsourced printing. By printing in your facility, you have the ability to produce large or short runs of labels as needed with expiration dates, ingredients lists, allergen warnings, barcodes, organic and natural certifications.
Make Sure Your Products Have What They Need
In addition to FDA requirements, environmental exposure can require a higher need for durability.
If you offer lotion, body wash, or facial cleansers, you may want to consider a printer that applies water-resistant labels. This will help protect your labels from fading or peeling. Utilizing these resistant labels will bring your products to another level of professionalism. By adhering to both FDA standards and product needs, your cosmetics will perform effectively.
Watch how CJ’s Unique Boutique uses their durable QuickLabel printer to label all of their lotions and creams:
Stand Out On The Shelves!
Looks matter in this industry.
Makers of cosmetics and personal care products don’t just need a lot of labels – they need a lot of different labels. One body lotion alone can be available in dozens of different scents, an array of bottles, tubs, and more. Your product packaging is what makes you stand out from the competition. What catches eyes on the shelves can be the difference between the purchase of your brand over competitors.
If you’re looking for a cost-effective way to enhance your cosmetics label designs, an in-house label printer is the best solution. For instance, not only will printing cosmetics labels in-house save money, but it is perfect for short-runs of seasonal products, new scents, sizes, and formulations – especially when it comes to the design process.
Using your own label printer will allow you to control your label from start to finish – making sure it showcases your product as envisioned.
Make Your Custom Cosmetics Labels Attractive and Effective With QuickLabel!
If you’re looking for a photo-quality, colorfast label printer with high-production rates, we recommend the QuickLabel color label printer.
The QuickLabel printer is an extraordinarily fast printer with the ability to produce beautiful, vibrant color labels in an astounding 1200 dpi.
“It’s a cost-effective time-saving printer. It creates excellent quality labels for our packaging, and I couldn’t be happier.”
– Ryan Flynt, CJ’s Unique Boutique
By acknowledging your product packaging design, the durability of labels, and FDA standards, custom cosmetics labels are able to function effectively while attracting consumers to your products.
Looking to Print Cosmetic or Beauty Labels In-House?
If you’re interested in learning more about creating eye-catching labels in your own facility, feel free to contact us to schedule a free demonstration or speak with one of our specialists!
If you brew beer or bottle wine, you already know the challenges that occur once your products are sent to the market. You need to make your wine and beer labels stand out in order to get on the consumer’s radar.
The shadows of big brands make it extremely difficult for new, local breweries and wineries to thrive. Here are a few tips to help make your products stand out.
How Do They Do It?
With well-known brands, it’s easy for consumers to walk into a store and pluck a product off the shelves.
It’s all in the packaging and product branding.
The familiarity, years of experience, and trustworthiness of a brand make these decisions a no-brainer. But everyone has to start somewhere, right?
What Can You do to Make Your Brews Stand Out?
After determining the basics, there are a few extra things you need to make your wine and beer labels stand out and give your brand that extra push.
1. It’s All in the Packaging
Humans are visual beings, so first impressions matter. Especially when targeting first-time buyers browsing through the aisles of their local liquor store.
In fact, the human brain processes image 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.
Since consumers can only view your products as they browse, what they find aesthetically pleasing makes all the difference.
According to Barrett Brynestad, Associate Creative Director/Designer for TDA Boulder, the package should tell consumers as much as possible about the beer, from the occasion to taste profile and overall brand ethos.
Our advice: Design your product label well and design it to be easily recognized. It can be as simple as your color scheme and font, qualifying image or logo, etc. Whatever it is, it has to be unique to you. Investing in a talented artist or graphic designer always helps.
After all, your brand logo is arguably the most important part of your product.
Check out some examples of branded beer labels that understand the importance of story-telling branding.
2. Save Face on the Shelves…and Money in Your Pocket
Once you have successfully created your brand label, it’s time to start labeling your cans and bottles.
Outsourced printing can get expensive. For local wineries or breweries, it may be wiser to print your product labels in-house. In addition to avoiding fees and delays, you’ll be able to control the entire process within your own facility.
For example, wine and beer displayed in store freezers or chilling in coolers need labels that withstand frozen temperatures.
After all, it wouldn’t look very professional to have your labels wrinkling from condensation or losing adhesion and peeling off.
QuickLabel’s line of in-house label printers allows your business to meet all the requirements (aesthetic and physical) for printing labels on-demand and in-house.
These printing systems are perfect for the craft beer tradition of experimentation, adaptability and small batch production.
Our advice: Learn more about QuickLabel’s capabilities and benefits with printing frozen labels, wine, and beer labels to see if they’re right for your business. You can also browse the full line of in-house color label printers here.
3. Get Your Name Out There!
It’s time. You’ve made a solid brand name for yourself with the packaging (and product) to prove it.
Investing in trade shows, tastings at local liquor stores and advertising (print or video), is the next step in getting your brand recognized. The more people see your product, the more natural it becomes to pick it up.
Our advice: By promoting your brand, you are showing consumers that you are real; you have a story and a taste unique to your product. By investing in these promotions, you are building the trust of your brand.
These three steps will change the way your wine and beer products are perceived – now a known brand rising above the sea of shelves. Good luck!
Essential Oil Labeling –
the rules, regulations, and solutions
If you have ever enjoyed the scent of a rose, you’ve experienced the aromatic qualities of essential oils.
A trusted partner in the essential oils industry, doTERRA defines essential oils as naturally occurring, aromatic compounds found in the seeds, bark, stems, roots, flowers, and other parts of plants.
For hundreds of years, essential oils have been used for medicinal, beauty, and cleaning treatments. So how can you make your oils stand out from the rest?
1. We Make Label Creation Simple
We know that makers of essential oil products don’t just need a lot of labels – they need a lot of different labels.
Instead of dealing with the hassle of an outside printing vendor, with the risk of costly re-prints, overstock, delayed shipments, or wasted expenses, we give you the ability to control everything in-house.
Our in-house color label printers print labels in any quantity. They are perfect for short-runs of seasonal products and ideal for printing custom labels for new scents, sizes, and formulations. That means growing your line of essential oils doesn’t have to be difficult. With a QuickLabel printer, you can start printing off your new scents as soon as they are designed.
What’s more, our printers are designed to be user-friendly and specifically designed for narrow labels.
That means you can focus on creating beautiful aromas, and we can take care of the rest.
2. We Meet All Labeling Rules & Regulations
As you know, being a producer of personal care products in the USA, your essential oil labels must comply with the FDA standards.
With a QuickLabel printer, you can print ingredients lists, allergen warnings, barcodes, organic and natural certifications on demand; ultimately giving you the advantage of keeping up with the constant changes being made to label requirements as they go into effect.
We’ll help keep you one step ahead and easily producing FDA-compliant labels.
3. We Let Your Beauty Shine Through
We want your labels to be as beautiful as you’ve imagined.
At QuickLabel, we know the importance of personalization. Your brand has to be able to tell your company’s story to stand out from the crowd. And we wouldn’t have it any other way.
Our label printers allow for complete customization of your labels. And they don’t only look good on screen.
Our label printers have the ability to print in up to 1600 dpi at 12 inches per second. That’s fast, photo-quality imagery!
Especially helpful for narrow labels, our systems precisely print 3-point font to list every ingredient, percentage, and note you need.
5. Finally, We Are Always Here For You
You can always reach out to us without hesitation. With representatives throughout the nation and around the globe, we are here for you.
Having over 40 years of experience and reliability, we not only have the support but the resources to guarantee the best quality product on the market.
Interested in our in-house color label printers?
Contact us today to start learning more or set up a free in-person demonstration.