Learn About CBD Labeling –
the market, the requirements, and the solutions
The CBD industry is a rapidly growing market with constant regulation changes. While the industry continues to evolve, one thing is clear: cannabis is here to stay, and we can expect to see more legalization, consolidation, research, and product offerings.
If you’re hoping to capitalize on the CBD market, here’s what you need to know:
What is CBD? CBD, short for cannabidiol, is a chemical compound from the cannabis plant. It’s a naturally occurring substance used in products like oils and edibles to impart feelings of relaxation and calmness. Unlike tetrahydrocannabinol (THC), it is not psychoactive.
Benefits of CBD: Help assuage everyday aches and pains, help treat severe medical conditions, relief from various mental health conditions, consumers can take it without any unwanted or hallucinogenic side effects, can be produced legally and widely sold without contradicting federal law.
CBD Products: Products include oils, topical creams and lotions, beverages, gummies, terpenes, capsules, tea, coffee, syrups, pet products, and more.
CBD Labeling Requirements
For starters, every state that authorizes the sale of CBD products also mandates the labels of CBD products sold within their borders be labeled in accordance with the Food, Drug, and Cosmetic Act (FDCA).
Following the FDA regulations for cosmetic product labeling, CBD-infused health, and beauty product labels should:
- Avoid false or misleading claims
- Provide the required information (includes identity statement, statement of the quantity of contents, name, and place of business, distributor statement, material facts, warning or caution statements, and ingredients)
- Properly & legibly display label information
- Not violate the Poison Prevention Packaging Act of 1970
At the time of publication, the FDA doesn’t currently allow the sale of CBD products intended for ingestion, and labeling requirements differ state-by-state. While some states permit the sale of CBD in foods and dietary supplements, they require specific label information and warning requirements. For a more comprehensive understanding, visit this list compiled by the FDA – list of the 26 most common questions about cannabis products and their regulations.
It’s also worth noting, a growing number of states are mandating the inclusion of a scannable bar code, QR code link, or web address linked to a document containing the above-outlined information. Ensuring compliance with the laws of each individual state where CBD products are sold can be a challenge, yet it’s a crucial step in mitigating the risks of enforcement action by federal and state agencies. For more specific information pertaining to the FDA guidelines surrounding CBD labeling, read more here.
CBD Labeling Solutions
In this evolving industry, AstroNova offers state-of-the-art solutions to help you increase profits and market share. Constant regulation changes in the industry mean facing constant labeling changes. Having labeling solutions in-house and readily available offers a solution for all your on-demand labeling needs, allowing for flexibility in product changes, releases, and limited edition revamps. Additionally, AstroNova’s QuickLabel and TrojanLabel brands offer the only label printers on the market capable of printing labels as narrow as the industry requires, ultimately providing less waste and reduced cost for customers.
Some of the best labeling solutions expertly engineered to benefit the CBD Market:
TrojanLabel T2-C – Ideal for those requiring higher volume output
- High print speed up to 12 inches per second (60 ft per minute)
- Superior print resolution up to 1600 dpi
- Print width 2” to 8.8″
- First tabletop press to operate at high-volume capacity and precision of a digital press
QuickLabel QL-120X – Perfect for narrow applications & color-matching with white-based materials
- Fast print speed up to 12 inches per second (60 ft per minute)
- Superior print resolution up to 1200 dpi
- Print width 0.5” to 4.2”
- Industry-best performance
- Excellent reliability
QuickLabel QL-300 – Solution for dynamic, colorful branding and special effects
- Print in White (CMYK+W), allowing you to expand your branding opportunities
- Print speed up to 6 inches per second (30 ft per minute)
- Exceptional print resolution up to 1200 dpi
- Print width 0.83” to 4.95″
- High-resolution output with low toner consumption
- Durable labels that withstand abrasion, moisture, and UV exposure
QuickLabel QL-60M – Single Color Application Solution
- Print speed up to 5.9 inches per second
- Prints smaller labels at a 4 mm x 3 mm minimum printable area
- High accuracy and fast print speeds
- Ideal for producing durable images for linear and 2D barcode printing, overprinting, and surfaces exposed to extreme conditions
When it comes to CBD, it’s essential to have label materials explicitly suited for this industry. Luckily, AstroNova’s GetLabels division has the widest variety of material options. Whether you’re looking for materials that are narrow, eye-catching, glossy, matte, extremely durable, resistant to oils, or are made with materials such as hemp or grass paper, GetLabels has you covered. GetLabels understands that in a competitive industry, it’s not only essential to ensure your materials fit your needs, but it’s equally important to personalize your products and stand out on the shelves. We have Media Specialists equipped to offer you a consultative approach, or browse our online materials finder and find the material that fits your needs.
Questions? Let us know, we’re here to help!
At AstroNova, we offer a total labeling solution. We provide the tools you need to integrate production efficiencies into your business and keep up with industry demands from a wide variety of label printers, materials, technical support, training, and a library of support videos. Contact us to schedule a free, web-based demonstration and to speak with one of our specialists!
The world of packaging & labeling is quite complicated and can be littered with complex terms and legalese. The origins of the USA’s current regulatory framework can be traced back to the Uniform Packaging and Labeling Regulation (UPLR) that was first adopted in 1952. The UPLR requires that consumer packaging bear a label specifying the following:
- the identity of the commodity
- the name and place of business of the manufacturer, packer, or distributor
- the net quantity of contents in terms of weight, mass measure, or numerical count is in a uniform location upon the principal display panel
UPLR has precise definitions for seemingly simple and straightforward terms like “package” or “label.” Select terms you may find useful are defined and explained below. For a complete list of terms along with their definitions and exceptions, please refer to the relevant section in NIST Handbook 130.
The term “package,” whether standard package or random package, means any commodity: (a) enclosed in a container or wrapped in any manner in advance of wholesale or retail sale, or (b) whose weight or measure has been determined in the wholesale or retail sale. An individual item or lot of any commodity on which a selling price is marked based on an established price per unit of weight or measure shall be considered a package or packages.
Consumer Package or Consumer Commodity
A package that is:
- customarily produced or distributed for sale through retail sales agencies or for consumption
- used by individuals for the purposes of personal care
- used in the performance of services ordinarily rendered in or about the household
- used in connection with personal possessions
A package that is a lot, shipment, or delivery of packages of the same consumer commodity with no fixed pattern of net contents.
Any written, printed, or graphic matter affixed to, applied to, attached to, blown into, formed, molded into, embossed on, or appearing upon or adjacent to a consumer commodity, or a package containing any consumer commodity, for purposes of branding, identifying, or giving any information concerning the product or the contents of the package.
Principal Display Panel(s)
The part(s) of a label that is designed to most likely be displayed, presented, shown, or examined under the usual and customary display and purchase conditions. Wherever a principal display panel appears more than once on a package, all requirements about the “principal display panel” shall pertain to all such “principal display panels.”
A package containing two or more individual packages of the same commodity, in the same quantity, is intended to be sold as a multi-unit package, but where the component packages are labeled individually in full compliance with all requirements of this regulation.
A package intended for retail sale, containing two or more individual packages or units of different commodities. Examples: antiquing or housecleaning kit sponge and cleaner lighter fluid and flints.
A package intended for retail sale, containing two or more individual packages or units of similar, but not identical, commodities. Commodities that are generically the same, but that differ in weight, measure, volume, appearance, or quality, are considered similar, but not identical. Examples: two sponges of different sizes or plastic tableware, consisting of four spoons, four knives, and four forks.
A spot label is a label clearly defined utilizing a border, indentation, or other means that cover only a small portion of the surface of a principal display panel of a package; the entire portion of the principal display panel outside the area of the label contains no printed or graphic matter of any kind. A spot label may provide all required labeling information (identity, responsibility, and net contents), but it must at least indicate the identity and net contents.
A header label or header strip is a label that is attached across the top of a transparent or opaque bag or other containers that bears no other printed or graphic material.
A package that is one of a lot, shipment, or delivery of parcels of the same commodity with identical net content declarations. Examples: 1 L bottles or 12 fl. oz cans of carbonated soda, or 500 g or 5 lb. bags of sugar.
Have Questions or Looking to Print Labels In-House?
The labeling process can be timely, expensive, and cumbersome – but it doesn’t have to be. Like with anything, the more you understand about the labeling process, the more you can work on integrating efficiencies.
When you step back and look at your current labeling process, have you considered hidden labeling costs? Do you actually know the total cost per label? Is your operation as efficient as it could be?
Stop Wasting Unnecessary Time and Money –
understand your print costs
While it’s true an estimated print job varies technology to technology, there are variables to keep in mind when it comes to the actual ink costs, regardless of the specific technology.
- Size of the image
- Ink/color coverage breakdown- what amount of coverage are you looking for?
- Price per ink/toner cartridge – and approximate number of labels printable with a full ink cartridge
It’s important to note the type(s) of material(s) are important too and will ultimately play into the total cost per label but to keep things simpler, let’s focus on ink costs specifically.
How Are Ink Costs Calculated?
When it comes to digital printing, the process of estimating ink costs is done differently depending on the technology used – inkjet vs. toner.
Inkjet: A manual process where the label image is rendered and offers a breakdown of the amount of cyan (C), magenta (M), yellow (Y), and black (K) the image is comprised of. Based on this breakdown of colors, a cost per page (CPP) is provided along with an estimate of the expected ink costs over the lifetime of the printer.
Toner: A manual process where a PDF of the label image is loaded into a proprietary software tool which determines the percentage coverage of the area of a label for each toner cyan (C), magenta (M), yellow (Y), black (K) and white (W). A CPP is provided with a cost breakdown for each toner and other supplies such as the fuser unit and transfer belt.
It’s worth noting for either digital technology, the cost is calculated based on an average – not based on an individual label. This is because, over the lifetime of the printer, there’s bound to be extra ink consumption- from the automatic printhead cleanings and maintenance, ensuring optimal print quality to the toner particles that’ll inevitably stick to internal hardware to electrostatic charge. While these totals are typically insignificant, it’s essential to receive an average ink cost estimate to account for these things to ensure the best accuracy.
Want to get a better idea of your ink costs?
See how you could be saving money with a free ink cost calculation
For a free ink cost calculation, simply send us your label artwork and receive an accurate, complete cost per label – including ink and label materials. Stop wasting label materials, time, and money.
Learn more and find out how much you could be saving on ink costs and improve efficiencies and productivity today!
It’s no secret that printing labels in-house offers businesses a breadth of benefits and has become an integral part of a company’s packaging production process. Today, thousands of manufacturers, processors, and retailers around the world are increasing their sales revenue and profit margins by producing their own color labels in their factories and offices.
Printing labels on-demand provides benefits, like:
Benefit #1: Private Labeling
Private labeling has exploded over the last decade, especially in the food, beverage, cosmetic, chemical, medical, CBD, and dietary supplement industries. Studies have shown most consumers prefer to buy private label or store brand labeled goods because of the higher perceived quality or value that the product provides. Manufacturers who use in-house color label printers are able to command a competitive edge in the marketplace and a greater market share serving more customers with privately labeled products that are quickly customized in affordable, short-run label quantities.
Benefit #2: Produce Labels Instantly
Having the ability to print the exact number of labels you want, anytime you need them, affects more than product marketing, it’s also a tool to increase productivity by making labels on-demand. Even the best forecasting and purchasing practices can leave the packaging department hunting for labels at the last minute. For manufacturers with a family of multiple products, having the right label in inventory at the right time for the right product is often a challenge – easily fixed with in-house printing. With an in-house color label printer, manufacturers have the flexibility to print labels instantly, changeover packaging lines in minutes, and immediately start labeling new products.
Benefit #3: Cut Costs & Reduce Inventory
In-house label printing cuts costs for short-run, small quantity labels and simultaneously allows businesses to replace inventories with lean, just-in-time production practices.
Even with the best inventory management practices, it is difficult to predict how many labels will actually be used before products or label designs change. Additionally, the economics of traditional label printing requires print houses to ask to purchase large quantities of labels, usually more than you need at the current time. As a result, rolls of purchased labels perpetually remain in inventory. After a long period of storage, labels may become dirty, damaged, or yellowed and can lose adhesive properties. The labels, or even the products to which the labels
will be applied, may also become obsolete before they are used.
Benefit #4: Gain Production Flexibility – Label Any Product, Any Time
Traditionally, full-color primary display labels were printed off-site by a commercial label print house, while “back panel” labels with product-specific text and barcodes were printed in-house on a simple barcode label printer. Today, QuickLabel printers have changed the label printing workflow by bringing it entirely in-house. For example, with QuickLabel, both the primary display “front panel” full-color label and the product-specific text and barcode “back panel” label can be printed simultaneously, in a single print pass.
The traditional labeling process:
The QuickLabel labeling process:
Benefit #5: Maintain In-House Quality Control
For companies in highly regulated industries such as pharmaceuticals, medical devices, hazardous chemicals, and increasingly, dietary supplements and foods, it’s critical for the packaging process to meet quality standards established by third-party auditors and maintained by in-house quality management systems. With a QuickLabel printer, it costs nothing to add or remove label content, a benefit to companies in regulated industries where required label changes are a costly fact of life. Country of Origin labeling legislation, more stringent labeling disclosures and new GHS chemical hazard labeling requirements are recent examples of governmental labeling standards that have caused companies to completely revamp their labels. Creating color labels on-demand with an in-house QuickLabel printer allows your company to ensure that it maintains strict control over labels so that your production operation is always able to label the right product, for the right customer, at the right time.
Benefit #6: One Pass Label Printing – including dates, barcodes, and serialization
Quality Control managers are relieved of many of the stringent regulatory burdens that apply to labels because all information can be printed on the fly, including serializing
barcodes, lot codes, batch codes, and expiration dates. Labels can be printed physically close to the product receiving the label, reducing the possibility of human error in the labeling process and eliminating the need to stock printed labels in inventory, and to quarantine and discard obsolete labels.
Benefit #7: Reduce Delivery Time to Market
Now more than ever, customer convenience and keeping up with demand are high priorities for most companies. Consumers not only expect things faster, but product demands have never been higher, especially for industries like medical, pharmaceutical, sanitation, and food and beverage. With an in-house label printer, print labels on-demand and get shipments out the door to retailers and customers faster, easier, and more efficiently, reducing lengthy and unnecessary downtimes.
Benefit #8: Be Ready to Ship Labeled Products at Any Time
At one time or another, production managers have been in the predicament of not being able to ship products to a waiting customer. The result is often missed deadlines, costly expedited shipments, backorders, reduced profitability, and lost revenue. In these cases, awaiting customers may decide to choose an alternate vendor rather than wait to receive a late shipment.
Owning an in-house label printer takes the unpredictability out of label availability. As long as managers maintain a stock of printing supplies, they are always ready to print the labels they need.
Benefit #9: Produce Short-Runs
There are a variety of perks attributed to producing short-runs. Some which include providing consumers with limited-time offerings like seasonal flavorings for holidays, producing customized products for customers, eliminating unnecessary waste by not printing more than you need, or simply the flexibility of running a small, limited batch of labels for any variety of reasons. One instance we’ve seen of this is companies switching their production process to meet the needs of their community by producing sanitation or protection supplies in difficult times like COVID-19.
Benefit #10: Offer Contract Labeling
Contract packagers provide custom labeling services to businesses that want to outsource packaging services, both to control quality and costs. If you are a professional contract packager, you already understand the revenue-producing value of flexible, in-house label printing. If you’re a company considering the purchase of a color label printer for your own use, you may also be able to benefit by providing labeling services to other companies in your geographic area or industry. The flexibility of owning a color label printer allows owners to act as contract packagers, making labels in any size, shape, or design, satisfying the branding requirements and technical requirements of customers. Printing labels as a service will allow you to increase revenue and profit while also absorbing excess production capacity.
Have any questions on how QuickLabel can help or more specifically how owning an in-house label printer can breathe new life into your business? Contact us for more information or a free consultation today!
Many companies outsource their product labels to save on costs and maintain production efficiency. But when you break it down, is outsourcing really the most efficient route? Depending on your business size and needs, it could be more beneficial printing prepared food labels in-house.
Here are the top four reasons why taking label production in-house can be the better option:
1. Outsourced Printing Comes at a Price
While using another facility to produce your prepared food labels might seem like a giant weight off your shoulders, it may not necessarily be the case. Outsourcing can end up severely delaying your labeling process, costing your business valuable time and money.
For example, if an outsourced label shipment becomes delayed, so will the orders your company was scheduled to have in stock and on the shelves. These delays will happen, as do errors.
Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses and prepared foods.
On implementing short-run digital label printers in-house, Impression Technology Europe reveals, “Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost-effective than outsourcing, and based on the output.”
Our main alternative to outsourcing, investing in an in-house digital label printer will not only save you time but also reduce cost-per-label.
2. NOT ALL ENVIRONMENTS ARE CREATED EQUAL
Printing prepared food labels in-house have its benefits when varying environmental requirements come into play.
Just because some prepared foods need to be frozen, doesn’t mean the quality and appearance of your packaging should suffer. Your store’s frozen foods need to remain cohesive with the rest of your prepared food line. After all, it is your brand. However, using the wrong label for the products environment can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, and labels falling off.
If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.
Ultimately, finding the correct label material is just as important to your printed results as your design. AstroNova has developed special materials that are capable of absorbing the inks so that printed labels do not smear and reproduce the most accurate colors possible.
The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.
One example of an easy in-house printing solution is the QuickLabel QL-120X, or wide-format QL-850 inkjet label printers. These printers are known for printing frozen food labels that are extremely durable. With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.
3. It’s Not Easy to Keep Up with FDA Regulations & Demands
Keeping up with the FDA’s changing regulations and formats can greatly affect your product labels. If standards are not met, your entire product line could suffer from massive recalls.
This intimidating process includes font restrictions, mandatory statements, allergen alerts, and stringent calculations for daily values.
As a food manufacturer or grocer, you want to spend your energy on your recipes, production, branding, and sales – not on interpreting FDA labeling mandates.
While it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customers with the quality and transparency they deserve, you can make it easier on your business.
This is where an in-house label printer truly shines. For every change in date, rule, format, etc., you can immediately customize your labels on the spot.
Printing prepared food labels in-house give you the ability to print the exact number of labels you need on-demand. Meaning no more wasted labels, no more overstock, and no more falling short. This gives you more flexibility in your printing process, as well as introducing the option for seasonal or promotional packaging.
4. Things Are Better When You’re in Control
Your labels are the face of your brand, so you always want to maintain professionalism and put your best foot forward. If you want to be in control of your business and remove exterior dilemmas, it may be time to consider printing prepared food labels in-house.
Looking to Print Food Labels In-House?
If you’re interested in high-quality, short-run label printing in-house, feel free to compare our line of complete labeling solutions, including software, media, and a wide range of digital label printers from monochrome barcode printers to photographic inkjet color labeling systems and presses.
Or, if you’d like to speak with one of our field sales engineers or media specialists, feel free to contact us for more information! They would be happy to work with you to find the right solution for your application.
Many companies outsource their product labels to save financially and produce efficiently. But is outsourcing really the most efficient route? For small to medium-sized business owners, outsourcing is not always the best solution. Depending on your business size and needs, you may be better off making your own food & beverage labels in-house.
Impression Technology Europe explains, “Recently, another type of printing has become more attainable for smaller companies…digital ‘short run’ label printers. Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost-effective than outsourcing, and based on the output.”
How do you know if this is right for you? Here are four reasons why you should be making your own food & beverage labels in-house:
1. Outsourced Printing Comes at a Price
We mean that both literally and figuratively. While using another facility to generate your food labels might seem like a weight off your shoulders, that may not be the case.
Passing the task to an outside source can end up severely delaying your labeling process. Why? Not only will you have your company’s shipping schedule to track, but the arrival of your outsourced shipment as well.
If an outsourced shipment becomes delayed, so will the orders your company was originally scheduled to deliver. For small business owners, this can lead to a lot of unhappy customers or market vendors.
These delays will happen, and so do errors. Labeling errors can take more of a toll on your business production line than a delay in shipment.
The unexpected misprint forces your business to return and reorder labels. Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses, which can lead to wasted products.
If your business has experienced these delays, you may want to consider an in-house or on-demand label printer. With the ability to print labels in your own facility, there will be no more error or shipment delays affecting your product line. What’s more, these printers give you the ability to create your own use by/sell by dates with complete label customization.
2. Not All Environments Are Created Equal
Making your own food & beverage labels is also a huge plus when selling products that must be stored in specific environmental requirements.
Frozen foods need to have unique and attractive labels, too. After all, it is your brand. But, it’s equally important that your frozen food labels don’t fail. Using the wrong label can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, falling off in low temperatures. One should not be sacrificed for the other.
If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.
The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.
An easy in-house printing solution is the QuickLabel QL-120X or QL-850 inkjet label printers. Also, the QL-300 toner-based label printer is a durable option that prints white on a variety of label types such as colored, metallic, and kraft labels. These printers are known for printing frozen food labels that don’t peel off in high-quality 1200 dpi imagery.
With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.
3. Keep Up with FDA Regulations
Of course, keeping up with the FDA’s changing regulations and formats can greatly affect your product labels.
The intimidating process includes font restrictions, mandatory statements, allergen alerts, and difficult calculations for daily values.
As a food manufacturer, you want to spend your energy on your recipes, production, branding, and sales – not on interpreting FDA labeling mandates or trying to explain the requirements to an outside vendor.
However, it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customers with the quality and transparency they deserve.
An in-house label printer is especially valuable in these situations. For every change, the label design and format can be immediately customized in your own facility.
What’s more, by owning an in-house label printer, you don’t have to worry about overstock or wasted labels due to changes in regulations. This gives you more flexibility in your printing process, introducing the option of seasonal or promotional runs.
Making your own food & beverage labels gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand.
4. You Deserve to Be In Control of Your Business
With outsourced labels, you don’t get to have complete control over your labeling process. Edits take longer, shipments get delayed and labels are bound to be wasted.
In-house printing has evolved with small, tabletop label printers for businesses. These label printers serve as a central database, with the ability to store, revise, locate and print any design on-demand –ultimately opening new doors for small to medium-sized businesses.
If you want to be in control of your business or are experiencing any of the above labeling issues, it may be time to consider taking your production line in-house.
QuickLabel specializes in on-demand, tabletop label printers. For someone in the food and beverage industry interested in quality, short-run labels, they are worth looking in to.
Click here to view our full product lineup, or contact us for more information!
It’s that time of year again; time to decorate your store windows, run holiday sales, and most importantly, switch up your product labels. Why? Seasonal packaging can help gain customers.
If you print your labels in-house, this isn’t a hard task to complete. But if you don’t print in-house, that is something you may want to reconsider.
Holidays Can Equal More Sales
During the holidays, you could be missing out on major sales revenue without seasonal packaging. Why?
Products that are polished, seasonal, and unique have a better chance of being picked up and chosen over a similar product.
Recent studies show that product labels are much more critical in the buyer’s journey than anticipated.
Ben Schubert from Nielsen’s Innovation Practice in Europe was recently involved in a report analyzing the topic stating, “Package design is the dark horse of the marketing world. It receives little attention compared to other marketing disciplines, and its impact tends to be vastly underestimated.”
More often than not, what we think are the little things actually end up being much bigger.
When we see something aesthetically pleasing, it catches our eye. The consumer is looking for your exact product, but if not presented the right way, it is easily passed over.
This is especially heightened during the holiday seasons, where our eyes are trained to pick up on certain color patterns and images. Not convinced?
Nielson continues, “Back-to-basics marketing such as how essential it is to stand out at the shelf has become slightly lost due to marketers’ increasing focus on where to advertise in a media-saturated world.
Nearly 60% of product decisions are made at the shelf, and 56% of European consumers say the in-store discovery is one of their top information sources for new products, compared to 45% for TV ads.”
Now those are staggering numbers. More than half of consumers’ decisions are made at the shelf? Presuming the setup is that of a regular market, that means more than half of the buyer’s decisions are based on the label alone.
That’s something to pay attention to.
It is more important than ever to remain ahead of the curve
And utilizing information like this will help push you to the forefront.
Think about it, which product would be more likely purchased on the spot: a branded box of truffles or a holiday packaging edition of similar truffles? The presentation matters. Most would go with the latter.
This year, while speaking on a similar topic, Gillian Christie, founder & CEO of adVentures Academy reveals that “Design message on packaging can be the make or break point with your target audience.”
And we couldn’t agree more.
Your seasonal packaging and even personalized packaging can help you gain customers, giving you an edge on your competition and a greater chance for consumers to try your products.
Christie continues, “Understanding consumer behavior and identifying the exact buying motivators, hot buttons and the specific ‘conversion factor’ for that target audience is the differentiating factor between a good design and a great design.”
Now that the labels and packaging have been identified as such a large conversion factor (60%), the opportunity to greatly increase your consumer base is within your grasp.
So how do you use this to your advantage?
Take control over your production line and print your labels in-house.
Managing your labeling process can reap a plethora of benefits in addition to catching the customers’ eye. With less room for errors, no wait time or shipping, and reduced waste, your in-house label printer or packaging system would be earning its keep by saving and earning you money.
What are you waiting for?
It’s the holiday season! Get inspired! Feel the magic! And make your packaging great.