The labeling process can be timely, expensive, and cumbersome – but it doesn’t have to be. Like with anything, the more you understand about the labeling process, the more you can work on integrating efficiencies.
When you step back and look at your current labeling process, have you considered hidden labeling costs? Do you actually know the total cost per label? Is your operation as efficient as it could be?
Stop Wasting Unnecessary Time and Money –
understand your print costs
While it’s true an estimated print job varies technology to technology, there are variables to keep in mind when it comes to the actual ink costs, regardless of the specific technology.
- Size of the image
- Ink/color coverage breakdown- what amount of coverage are you looking for?
- Price per ink/toner cartridge – and approximate number of labels printable with a full ink cartridge
It’s important to note the type(s) of material(s) are important too and will ultimately play into the total cost per label but to keep things simpler, let’s focus on ink costs specifically.
How Are Ink Costs Calculated?
When it comes to digital printing, the process of estimating ink costs is done differently depending on the technology used – inkjet vs. toner.
Inkjet: A manual process where the label image is rendered and offers a breakdown of the amount of cyan (C), magenta (M), yellow (Y), and black (K) the image is comprised of. Based on this breakdown of colors, a cost per page (CPP) is provided along with an estimate of the expected ink costs over the lifetime of the printer.
Toner: A manual process where a PDF of the label image is loaded into a proprietary software tool which determines the percentage coverage of the area of a label for each toner cyan (C), magenta (M), yellow (Y), black (K) and white (W). A CPP is provided with a cost breakdown for each toner and other supplies such as the fuser unit and transfer belt.
It’s worth noting for either digital technology, the cost is calculated based on an average – not based on an individual label. This is because, over the lifetime of the printer, there’s bound to be extra ink consumption- from the automatic printhead cleanings and maintenance, ensuring optimal print quality to the toner particles that’ll inevitably stick to internal hardware to electrostatic charge. While these totals are typically insignificant, it’s essential to receive an average ink cost estimate to account for these things to ensure the best accuracy.
Want to get a better idea of your ink costs?
See how you could be saving money with a free ink cost calculation
For a free ink cost calculation, simply send us your label artwork and receive an accurate, complete cost per label – including ink and label materials. Stop wasting label materials, time, and money.
Learn more and find out how much you could be saving on ink costs and improve efficiencies and productivity today!
Once you’re aware of the different printing technologies and the pros and cons each one offers, here are some helpful tips for identifying which tabletop label printer fits your application needs.
If you’re unsure which print technology is right for you, you can find more detailed information on that here.
I understand the different printing technologies and their pros & cons, now how do I buy a tabletop label printer that fits my needs?
Now that you’re aware of the three key technologies available in a desktop format for printing color labels, how do you go about selecting the right printing technology and model for your unique application?
Start by looking at your product:
Consider its container size(s) and your favorite look and colors. Do you prefer your labels to have a shiny, glossy look, or perhaps a semi-gloss or a matte look is more appropriate? Will printing colors on white label substrate do the job, or does your product require you to print on clear or colored substrates of different textures? Nobody else knows your product or your branding requirements like you do, so only you can make that decision. This will ultimately help you arrive at the necessary label sizes that you’ll need and the vital elements of your label artwork.
Decide on your product packaging, transportation, and storage through its journey from the manufacturing location to the end-consumer:
Are there any special environmental conditions to consider? For example, does your product need refrigeration requiring labels that must withstand water droplets due to condensation? Will the product labels need to withstand prolonged exposure to moisture or sunlight? Do the labels need to withstand exposure to certain chemicals that perhaps makeup part of your product? In addition to helping you select the right printing technology, these choices may influence your material preference and the adhesive backing.
Estimate Print Volumes:
Based on the sales forecast of all your SKUs, estimate your daily, weekly, or monthly print volumes by label size. Also, consider what a typical print run would be like. For example, let’s say you print 1000 labels of 4×3 in four separate print jobs on almost a daily basis. That is useful information.
Consider Variable Data:
Do you need your tabletop color label printer to print variable data information on your labels, i.e., serial numbers, dates, lot codes, etc.? If so, you’ll want your vendor to provide labeling software that’ll help you meet these specific requirements.
How will you be applying labels?
Will you be applying labels to your product(s) by hand, or by using an automatic label applicator? Which is the most efficient option for your labeling and production needs?
Once you’ve given the above questions a thought, you’re ready to shop around for an appropriate label printer as an educated buyer. Some tips as you browse websites for printer specifications and contact label printer manufacturers or distributors:
Do they carry printers based on a single technology or different technologies?
Printer manufacturers/distributors who only carry one printing technology are more likely to push for their technology/product than look out for your needs.
Do they offer a total solution, for instance, label material supplies, software, and technical support along with the printers and ink?
If they do, they are more likely to ensure that the right printer is selected for your needs, and is functional so they can earn revenues from inks and materials. Like document printers, label printers are a very competitive segment, and hardware sales are typically made at very thin margins. By ensuring the printers, the inks, and the labels are engineered and tested for compatibility will ensure a longer lifetime of your investment.
Do they offer free remote web-based support?
Think of your label printer as a production machine that will invariably require some periodic maintenance and upkeep. Search for available support videos on the company’s website or YouTube channel, or sometimes it may be easier to call, email, chat, or have a live web-based conference call. Do they offer the kind of support you’re looking for?
Does the printer company provide labeling software as well?
If you have any special or unique software requirements now or in the future, consider how much easier it’ll be for you to deal with a single vendor to ensure software and hardware are compatible.
Questions? Let us know, we’re here to help!
At AstroNova, we offer a total labeling solution. We provide the tools you need to integrate production efficiencies into your business and keep up with industry demands from a wide variety of label printers, materials, technical support, training, and a library of support videos. Contact us to schedule a free, web-based demonstration and to speak with one of our specialists!
At AstroNova, we understand right now with current events, depending on the industry, keeping up with demands may be more critical than ever. As part of AstroNova’s commitment to our customers in maintaining a safe and hygienic workplace, we’ve provided an outline that includes recommended disinfection materials and procedures you may find helpful when cleaning your printer. Studies show that frequently disinfecting commonly used surfaces is essential in preventing the spread of germs and viruses, which may remain viable for days on a variety of surfaces. Whether you own a QuickLabel or TrojanLabel printer or not, we hope you find this information helpful.
Recommended Procedure for Disinfecting and Cleaning Your Printer
The CDC recommends the following disinfecting products:
- Diluted household bleach solutions (5 tablespoons (1/3rd cup) bleach per gallon of water)
- Alcohol solutions with at least 70% alcohol
- Most common EPA-registered household disinfectants should be effective
- Disposable gloves
- Disinfectant solution
- Cleaning cloth/towel
- Wear disposable gloves and ensure disposal of them after completion of this procedure
- Turn your printer Off
- Clean the exterior of the printer
- Apply disinfection solution on the cleaning cloth ( Do not apply the solution directly on the printer)
- Thoroughly wipe the exterior of the printer and the most commonly touched surfaces, such as media guides, ink doors, and handles
- Wipe the surrounding area where the printer is installed
- Wipe the shelves where your label material is stored
- After completion dispose of the gloves and cleaning wipe
- Wait for the surface of the printer to dry then turn it ON
- Repeat this procedure at the start and end of your shift
In conclusion, preventative actions like these are necessary to stop the spread of any type of viruses to protect your health. Ensure taking your time when following this procedure and repeat it as often as needed.
If you have any printer or printer supply-related questions, feel free to contact us. From medical device to chemical, sanitation, nutraceutical, food and beverage, and everything in between, AstroNova has all your hardware, software, and material needs for labeling.