It’s no secret that printing labels in-house offers businesses a breadth of benefits and has become an integral part of a company’s packaging production process. Today, thousands of manufacturers, processors, and retailers around the world are increasing their sales revenue and profit margins by producing their own color labels in their factories and offices.
Printing labels on-demand provides benefits, like:
Benefit #1: Private Labeling
Private labeling has exploded over the last decade, especially in the food, beverage, cosmetic, chemical, medical, CBD, and dietary supplement industries. Studies have shown most consumers prefer to buy private label or store brand labeled goods because of the higher perceived quality or value that the product provides. Manufacturers who use in-house color label printers are able to command a competitive edge in the marketplace and a greater market share serving more customers with privately labeled products that are quickly customized in affordable, short-run label quantities.
Benefit #2: Produce Labels Instantly
Having the ability to print the exact number of labels you want, anytime you need them, affects more than product marketing, it’s also a tool to increase productivity by making labels on-demand. Even the best forecasting and purchasing practices can leave the packaging department hunting for labels at the last minute. For manufacturers with a family of multiple products, having the right label in inventory at the right time for the right product is often a challenge – easily fixed with in-house printing. With an in-house color label printer, manufacturers have the flexibility to print labels instantly, changeover packaging lines in minutes, and immediately start labeling new products.
Benefit #3: Cut Costs & Reduce Inventory
In-house label printing cuts costs for short-run, small quantity labels and simultaneously allows businesses to replace inventories with lean, just-in-time production practices.
Even with the best inventory management practices, it is difficult to predict how many labels will actually be used before products or label designs change. Additionally, the economics of traditional label printing requires print houses to ask to purchase large quantities of labels, usually more than you need at the current time. As a result, rolls of purchased labels perpetually remain in inventory. After a long period of storage, labels may become dirty, damaged, or yellowed and can lose adhesive properties. The labels, or even the products to which the labels
will be applied, may also become obsolete before they are used.
Benefit #4: Gain Production Flexibility – Label Any Product, Any Time
Traditionally, full-color primary display labels were printed off-site by a commercial label print house, while “back panel” labels with product-specific text and barcodes were printed in-house on a simple barcode label printer. Today, QuickLabel printers have changed the label printing workflow by bringing it entirely in-house. For example, with QuickLabel, both the primary display “front panel” full-color label and the product-specific text and barcode “back panel” label can be printed simultaneously, in a single print pass.
The traditional labeling process:
The QuickLabel labeling process:
Benefit #5: Maintain In-House Quality Control
For companies in highly regulated industries such as pharmaceuticals, medical devices, hazardous chemicals, and increasingly, dietary supplements and foods, it’s critical for the packaging process to meet quality standards established by third-party auditors and maintained by in-house quality management systems. With a QuickLabel printer, it costs nothing to add or remove label content, a benefit to companies in regulated industries where required label changes are a costly fact of life. Country of Origin labeling legislation, more stringent labeling disclosures and new GHS chemical hazard labeling requirements are recent examples of governmental labeling standards that have caused companies to completely revamp their labels. Creating color labels on-demand with an in-house QuickLabel printer allows your company to ensure that it maintains strict control over labels so that your production operation is always able to label the right product, for the right customer, at the right time.
Benefit #6: One Pass Label Printing – including dates, barcodes, and serialization
Quality Control managers are relieved of many of the stringent regulatory burdens that apply to labels because all information can be printed on the fly, including serializing
barcodes, lot codes, batch codes, and expiration dates. Labels can be printed physically close to the product receiving the label, reducing the possibility of human error in the labeling process and eliminating the need to stock printed labels in inventory, and to quarantine and discard obsolete labels.
Benefit #7: Reduce Delivery Time to Market
Now more than ever, customer convenience and keeping up with demand are high priorities for most companies. Consumers not only expect things faster, but product demands have never been higher, especially for industries like medical, pharmaceutical, sanitation, and food and beverage. With an in-house label printer, print labels on-demand and get shipments out the door to retailers and customers faster, easier, and more efficiently, reducing lengthy and unnecessary downtimes.
Benefit #8: Be Ready to Ship Labeled Products at Any Time
At one time or another, production managers have been in the predicament of not being able to ship products to a waiting customer. The result is often missed deadlines, costly expedited shipments, backorders, reduced profitability, and lost revenue. In these cases, awaiting customers may decide to choose an alternate vendor rather than wait to receive a late shipment.
Owning an in-house label printer takes the unpredictability out of label availability. As long as managers maintain a stock of printing supplies, they are always ready to print the labels they need.
Benefit #9: Produce Short-Runs
There are a variety of perks attributed to producing short-runs. Some which include providing consumers with limited-time offerings like seasonal flavorings for holidays, producing customized products for customers, eliminating unnecessary waste by not printing more than you need, or simply the flexibility of running a small, limited batch of labels for any variety of reasons. One instance we’ve seen of this is companies switching their production process to meet the needs of their community by producing sanitation or protection supplies in difficult times like COVID-19.
Benefit #10: Offer Contract Labeling
Contract packagers provide custom labeling services to businesses that want to outsource packaging services, both to control quality and costs. If you are a professional contract packager, you already understand the revenue-producing value of flexible, in-house label printing. If you’re a company considering the purchase of a color label printer for your own use, you may also be able to benefit by providing labeling services to other companies in your geographic area or industry. The flexibility of owning a color label printer allows owners to act as contract packagers, making labels in any size, shape, or design, satisfying the branding requirements and technical requirements of customers. Printing labels as a service will allow you to increase revenue and profit while also absorbing excess production capacity.
Have any questions on how QuickLabel can help or more specifically how owning an in-house label printer can breathe new life into your business? Contact us for more information or a free consultation today!
Many companies outsource their product labels to save financially and produce efficiently. But is outsourcing really the most efficient route? For small to medium-sized business owners, outsourcing is not always the best solution. Depending on your business size and needs, you may be better off making your own food & beverage labels in-house.
Impression Technology Europe explains, “Recently, another type of printing has become more attainable for smaller companies…digital ‘short run’ label printers. Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost-effective than outsourcing and based on the output.”
How do you know if this is right for you? Here are four reasons why you should be making your own food & beverage labels in-house:
1. Outsourced Printing Comes at a Price
We mean that both literally and figuratively. While using another facility to generate your food labels might seem like a weight off your shoulders, that may not be the case.
Passing the task to an outside source can end up severely delaying your labeling process. Why? Not only will you have your company’s shipping schedule to track, but the arrival of your outsourced shipment as well.
If an outsourced shipment becomes delayed, so will the orders your company was originally scheduled to deliver. For small business owners, this can lead to a lot of unhappy customers or market vendors.
These delays will happen, and so do errors. Labeling errors can take more of a toll on your business production line than a delay in shipment.
The unexpected misprint forces your business to return and reorder labels. Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses, which can lead to wasted products.
If your business has experienced these delays, you may want to consider an in-house or on-demand label printer. With the ability to print labels in your own facility, there will be no more error or shipment delays affecting your product line. What’s more, these printers give you the ability to create your own use by/sell by dates with complete label customization.
2. Not All Environments Are Created Equal
Making your own food & beverage labels is also a huge plus when selling products that must be stored in specific environmental requirements.
Frozen foods need to have unique and attractive labels, too. After all, it is your brand. But, it’s equally important that your frozen food labels don’t fail. Using the wrong label can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, falling off in low temperatures. One should not be sacrificed for the other.
If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.
The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.
An easy in-house printing solution is the QuickLabel QL-120X or QL-850 inkjet label printers. Also, the QL-300 toner-based label printer is a durable option that prints white on a variety of label types such as colored, metallic, and kraft labels. These printers are known for printing frozen food labels that don’t peel off in high-quality 1200 dpi imagery.
With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.
You can check out all printer options here.
3. Keep Up with FDA Regulations
Of course, keeping up with the FDA’s changing regulations and formats can greatly affect your product labels.
The intimidating process includes font restrictions, mandatory statements, allergen alerts and difficult calculations for daily values.
As a food manufacturer, you want to spend your energy on your recipes, production, branding, and sales – not on interpreting FDA labeling mandates or trying to explain the requirements to an outside vendor.
However, it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customers with the quality and transparency they deserve.
An in-house label printer is especially valuable in these situations. For every change, the label design and format can be immediately customized in your own facility.
What’s more, by owning an in-house label printer, you don’t have to worry about overstock or wasted labels due to changes in regulations. This gives you more flexibility in your printing process, introducing the option of seasonal or promotional runs.
Making your own food & beverage labels gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand.
4. You Deserve to Be In Control of Your Business
Your labels are the face of your brand, so you always want to put your best foot forward.
With outsourced labels, you don’t get to have complete control over your labeling process. Edits take longer, shipments get delayed and labels are bound to be wasted.
In-house printing has evolved with small, tabletop label printers for businesses. These label printers serve as a central database, with the ability to store, revise, locate and print any design on-demand –ultimately opening new doors for small to medium-sized businesses.
If you want to be in control of your business or are experiencing any of the above labeling issues, it may be time to consider taking your production line in-house.
QuickLabel specializes in on-demand, tabletop label printers. For someone in the food and beverage industry interested in quality, short-run labels, they are worth looking in to.
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