Not Your Average Licorice, Not Your Average Label Printer

During a trip to Denmark,  AstroNova met with luxury licorice company Lakrids by Bülow to see how they use their QuickLabel QL-300 to print quality, high-end labels to complement their brand.  

Now a luxury licorice brand with global reach, Lakrids by Bülow got its start in 2007 when the first shop was opened in Svaneke, Denmark.  The shop was an instant hit with locals, and the product seemed to be so popular, keeping up the demand was a challenge.  But, just a year later, in 2008, they scaled production to meet the demand, opened their first factory, and installed a licorice machine. From there, the operation only grew bigger.  Especially once Lakrids did what was said couldn’t be done – coat the licorice with chocolate.

Over a decade later, with a vision to spread the love for licorice around the globe, Lakrids has built itself into a high-end, luxury brand with fans around the world. Making their products all on-site with raw materials, Lakrids prides itself on not being your average licorice. Now, with over 25 locations globally, operations have understandably expanded to meet demands, and Lakrids has added the QuickLabel QL-300 to its production line and uses it to print its high-end labels on the tops of their product jars.

The Power of CMYK + WHITE to Create High-End Labels

high-end labelsWhile QuickLabel was there, Lakrids expressed their appreciation and excitement about the quality of the white color, which influenced their decision to purchase the QL-300. With a desire to truly create something special, quality and branding are of utmost importance. 

So, when Lakrids was searching for a labeling solution, they were looking for a solution that would heighten their brand and, ultimately, add value to it. Lakrids wanted to print brilliantly beautiful labels to match the aesthetic of the brand, which is where QuickLabel came in. 

Tage Kusk, Technical Director at Lakrids by Bülow, said, “The QL-300 prints extra-wide like we needed to have the right background for our labels. The labels printed on the QL-300 look magnificent.”  

Kusk continued, “We get the labels on the same day, and we can change the design if we’re not satisfied since we have the flexibility to do so.” “Having the capability of printing with the white toner gave us a perfect look. The QL-300 can do so much more than you expect.”  

It’s All in the Packaging 

Lakrids by Büllow takes pride in not just selling a product but selling a design item.  They’ve found their customers enjoy the look of the product, and for this, Lakrids has become an icon.   

“The thing our customers should know about Lakrids by Büllow is that its quality and we care about every little part; not just the core part that you eat, but also about the packaging and labeling.”, said Kusk. 

high-end labels

  “We make the world love licorice!

Looking to Print Labels In-House?

If you’re interested in learning more about how you can print dynamic, luxury labels on-demand, feel free to contact us to schedule a virtual demonstration or speak with one of our specialists!

Top 4 Reasons Why You Should Be Printing Prepared Food Labels In-House

Many companies outsource their product labels to save on costs and maintain production efficiency. But when you break it down, is outsourcing really the most efficient route? Depending on your business size and needs, it could be more beneficial printing prepared food labels in-house.

Here are the top four reasons why taking label production in-house can be the better option:

1. Outsourced Printing Comes at a Price

While using another facility to produce your prepared food labels might seem like a giant weight off your shoulders, it may not necessarily be the case.  Outsourcing can end up severely delaying your labeling process, costing your business valuable time and money.

For example, if an outsourced label shipment becomes delayed, so will the orders your company was scheduled to have in stock and on the shelves. These delays will happen, as do errors.

Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses and prepared foods.

prepared food labelsThe best way to avoid these dilemmas is by investing in a small, short-run digital label printer to easily bring production in-house.

On implementing short-run digital label printers in-house, Impression Technology Europe reveals, “Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost-effective than outsourcing, and based on the output.”

Our main alternative to outsourcing, investing in an in-house digital label printer will not only save you time but also reduce cost-per-label.

2. NOT ALL ENVIRONMENTS ARE CREATED EQUAL

frozen food labelsPrinting prepared food labels in-house have its benefits when varying environmental requirements come into play.

Just because some prepared foods need to be frozen, doesn’t mean the quality and appearance of your packaging should suffer. Your store’s frozen foods need to remain cohesive with the rest of your prepared food line. After all, it is your brand. However, using the wrong label for the products environment can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, and labels falling off.

If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.

Ultimately, finding the correct label material is just as important to your printed results as your design. AstroNova has developed special materials that are capable of absorbing the inks so that printed labels do not smear and reproduce the most accurate colors possible.

The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.

One example of an easy in-house printing solution is the QuickLabel QL-120X, or wide-format QL-850 inkjet label printers. These printers are known for printing frozen food labels that are extremely durable.  With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.

3. It’s Not Easy to Keep Up with FDA Regulations & Demands

label nutrition facts table

Keeping up with the FDA’s changing regulations and formats can greatly affect your product labels. If standards are not met, your entire product line could suffer from massive recalls.

This intimidating process includes font restrictions, mandatory statements, allergen alerts, and stringent calculations for daily values.

As a food manufacturer or grocer, you want to spend your energy on your recipes, production, branding, and sales – not on interpreting FDA labeling mandates.

While it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customers with the quality and transparency they deserve, you can make it easier on your business.

This is where an in-house label printer truly shines. For every change in date, rule, format, etc., you can immediately customize your labels on the spot.

Printing prepared food labels in-house give you the ability to print the exact number of labels you need on-demand. Meaning no more wasted labels, no more overstock, and no more falling short.  This gives you more flexibility in your printing process, as well as introducing the option for seasonal or promotional packaging.

4. Things Are Better When You’re in Control

Your labels are the face of your brand, so you always want to maintain professionalism and put your best foot forward. If you want to be in control of your business and remove exterior dilemmas, it may be time to consider printing prepared food labels in-house.

Looking to Print Food Labels In-House? 

If you’re interested in high-quality, short-run label printing in-house, feel free to compare our line of complete labeling solutions, including software, media, and a wide range of digital label printers from monochrome barcode printers to photographic inkjet color labeling systems and presses.

Or, if you’d like to speak with one of our field sales engineers or media specialists, feel free to contact us for more information! They would be happy to work with you to find the right solution for your application.

4 Reasons Why You Should Be Making Your Own Food & Beverage Labels

Many companies outsource their product labels to save financially and produce efficiently. But is outsourcing really the most efficient route? For small to medium-sized business owners, outsourcing is not always the best solution. Depending on your business size and needs, you may be better off making your own food & beverage labels in-house.

Impression Technology Europe explains, “Recently, another type of printing has become more attainable for smaller companies…digital ‘short run’ label printers. Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost-effective than outsourcing, and based on the output.”

How do you know if this is right for you? Here are four reasons why you should be making your own food & beverage labels in-house:

1. Outsourced Printing Comes at a Price

We mean that both literally and figuratively. While using another facility to generate your food labels might seem like a weight off your shoulders, that may not be the case.

Passing the task to an outside source can end up severely delaying your labeling process. Why? Not only will you have your company’s shipping schedule to track, but the arrival of your outsourced shipment as well.

If an outsourced shipment becomes delayed, so will the orders your company was originally scheduled to deliver. For small business owners, this can lead to a lot of unhappy customers or market vendors.

These delays will happen, and so do errors. Labeling errors can take more of a toll on your business production line than a delay in shipment.

The unexpected misprint forces your business to return and reorder labels. Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses, which can lead to wasted products.

If your business has experienced these delays, you may want to consider an in-house or on-demand label printer. With the ability to print labels in your own facility, there will be no more error or shipment delays affecting your product line. What’s more, these printers give you the ability to create your own use by/sell by dates with complete label customization.

2. Not All Environments Are Created Equal

frozen food labelsMaking your own food & beverage labels is also a huge plus when selling products that must be stored in specific environmental requirements.

Frozen foods need to have unique and attractive labels, too. After all, it is your brand. But, it’s equally important that your frozen food labels don’t fail. Using the wrong label can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, falling off in low temperatures. One should not be sacrificed for the other.

If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.

The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.

An easy in-house printing solution is the QuickLabel QL-120X or QL-850 inkjet label printers. Also, the QL-300 toner-based label printer is a durable option that prints white on a variety of label types such as colored, metallic, and kraft labels. These printers are known for printing frozen food labels that don’t peel off in high-quality 1200 dpi imagery.

With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.

3. Keep Up with FDA Regulations

Of course, keeping up with the FDA’s changing regulations and formats can greatly affect your product labels.

The intimidating process includes font restrictions, mandatory statements, allergen alerts, and difficult calculations for daily values.

As a food manufacturer, you want to spend your energy on your recipes, production, branding, and sales – not on interpreting FDA labeling mandates or trying to explain the requirements to an outside vendor.

However, it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customers with the quality and transparency they deserve.

An in-house label printer is especially valuable in these situations. For every change, the label design and format can be immediately customized in your own facility.

What’s more, by owning an in-house label printer, you don’t have to worry about overstock or wasted labels due to changes in regulations. This gives you more flexibility in your printing process, introducing the option of seasonal or promotional runs.

Making your own food & beverage labels gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand.

4. You Deserve to Be In Control of Your Business

QL-120X | Food LabelsYour labels are the face of your brand, so you always want to put your best foot forward.

With outsourced labels, you don’t get to have complete control over your labeling process. Edits take longer, shipments get delayed and labels are bound to be wasted.

In-house printing has evolved with small, tabletop label printers for businesses. These label printers serve as a central database, with the ability to store, revise, locate and print any design on-demand –ultimately opening new doors for small to medium-sized businesses.

If you want to be in control of your business or are experiencing any of the above labeling issues, it may be time to consider taking your production line in-house.

QuickLabel specializes in on-demand, tabletop label printers. For someone in the food and beverage industry interested in quality, short-run labels, they are worth looking in to.

Click here to view our full product lineup, or contact us for more information!

Don’t forget to follow us on Twitter, like us on Facebook, and connect with us on LinkedIn.

Why Seasonal Packaging Can Help You Gain Customers

It’s that time of year again; time to decorate your store windows, run holiday sales, and most importantly, switch up your product labels. Why? Seasonal packaging can help gain customers.

If you print your labels in-house, this isn’t a hard task to complete. But if you don’t print in-house, that is something you may want to reconsider.

Holidays Can Equal More Sales

During the holidays, you could be missing out on major sales revenue without seasonal packaging. Why?

Products that are polished, seasonal, and unique have a better chance of being picked up and chosen over a similar product.

Recent studies show that product labels are much more critical in the buyer’s journey than anticipated.

Ben Schubert from Nielsen’s Innovation Practice in Europe was recently involved in a report analyzing the topic stating, “Package design is the dark horse of the marketing world. It receives little attention compared to other marketing disciplines, and its impact tends to be vastly underestimated.”

More often than not, what we think are the little things actually end up being much bigger.

Humans are highly visual beings

When we see something aesthetically pleasing, it catches our eye. The consumer is looking for your exact product, but if not presented the right way, it is easily passed over.

This is especially heightened during the holiday seasons, where our eyes are trained to pick up on certain color patterns and images. Not convinced?

Nielson continues, “Back-to-basics marketing such as how essential it is to stand out at the shelf has become slightly lost due to marketers’ increasing focus on where to advertise in a media-saturated world.

Nearly 60% of product decisions are made at the shelf, and 56% of European consumers say the in-store discovery is one of their top information sources for new products, compared to 45% for TV ads.”

Now those are staggering numbers. More than half of consumers’ decisions are made at the shelf? Presuming the setup is that of a regular market, that means more than half of the buyer’s decisions are based on the label alone.

That’s something to pay attention to.

It is more important than ever to remain ahead of the curve

And utilizing information like this will help push you to the forefront.

Think about it, which product would be more likely purchased on the spot: a branded box of truffles or a holiday packaging edition of similar truffles? The presentation matters. Most would go with the latter.

This year, while speaking on a similar topic, Gillian Christie, founder & CEO of adVentures Academy reveals that “Design message on packaging can be the make or break point with your target audience.”

And we couldn’t agree more.

Your seasonal packaging and even personalized packaging can help you gain customers, giving you an edge on your competition and a greater chance for consumers to try your products.

Christie continues, “Understanding consumer behavior and identifying the exact buying motivators, hot buttons and the specific ‘conversion factor’ for that target audience is the differentiating factor between a good design and a great design.”

Now that the labels and packaging have been identified as such a large conversion factor (60%), the opportunity to greatly increase your consumer base is within your grasp.

So how do you use this to your advantage?

Take control over your production line and print your labels in-house.

digital color label printersManaging your labeling process can reap a plethora of benefits in addition to catching the customers’ eye. With less room for errors, no wait time or shipping, and reduced waste, your in-house label printer or packaging system would be earning its keep by saving and earning you money.

What are you waiting for?

It’s the holiday season! Get inspired! Feel the magic! And make your packaging great.

Don’t forget to follow us on Twitter, like us on Facebook, and connect with us on LinkedIn.

Sources:
Packaging News
Food Dive
Business Dictionary
Lake Champlain Chocolates
Thermopylae Sciences & Technology

Jody’s Popcorn Labels POP!

In Virginia Beach, Jody’s Popcorn sells freshly made, caramel-coated, chocolate drizzled and savory popcorn snacks. With their unique line of product flavors, they rely on their Kiaro! label printer (our updated printer is the QL-120X) to produce the famous popcorn labels that pop!

What Makes It Gourmet?

Michael Katz, Vice President of Jody’s Popcorn, explains, “People often ask what gourmet popcorn is. What gourmet means to us is that we use the highest quality ingredients that we can find because we are very concerned about our flavor profile and the quality of our product.”

We traveled to Virginia Beach to get a taste of what Jody’s Popcorn is made of and see how they use their QuickLabel printer to make their popcorn labels look as good as their freshly popped batches taste.

It’s About Quality AND Quantity

popcorn“Our quality is not just about the product, but the overall experience at Jody’s,” stresses Katz, “At our oceanfront store, we make freshly popped popcorn right there.”

While the quality of their popcorn is a priority, their quantity demands (no matter how big or small) are important to them as well.

Michael Katz explains, “The oceanfront store grew in popularity. We had lots of demand for our products, so Jody’s leased facilities that we’re able to produce much larger quantities of popcorn. We were then able to label that product and offer a much wider variety at our oceanfront store, also satisfying the needs of wholesale customers.”

But with that expansion, Jody’s needed a reliable printer that could take on their growth, as well as take care of quick in-store demands. As the business grew, so did Jody’s product line. It became less affordable to order thousands of popcorn labels for all of their many flavors, changing order sizes, and special requests for custom labeling.

“What we had before was outsource printing,” explains Katz, “We were making a lot of products and sending a lot of products to be outsourced. But the cost of having all that inventory sitting on our shelves didn’t seem to make much sense.”

QuickLabel Meets Jody…

Looking for a short-run labeling solution, Jody’s found QuickLabel Systems and the Kiaro! label printer.

michael_katz_kiaroKatz quickly discovered how easy it was to operate a Kiaro!, stating, “My concern then came, how difficult is that to operate? And it was really very simple. Anybody that could operate a printer can operate this printer.”

“When I first saw the Kiaro!, my initial impression was, ‘Wow! It’s not drab, and I’m not interested in printing anything that’s drab.’ So I really connected with that,” reveals Katz, “Once I looked at it operate, I was impressed with the quality of what was being ‘spit out,’ if you will, as the finished product. These labels were just coming off and they were beautiful.”

QuickLabel’s Kiaro! Saved Them Time & Money

“Our ability to flourish in both the promotional products industry and the wholesale business has been greatly enhanced by our ability to create custom labels. That gives us the ability to very quickly customize a package for customers. If a particular customer wants to have their farm store on it or their gift store, we’re able to produce that here, quickly, in our facility and put that on the bag and get it out the door,” Katz states.

“There are times when we find that we forgot to order a pre-printed label and we need it right now, or we’ve ordered it, but there’s a problem at the printing company and they can’t deliver the label at the time we expect,” Katz explains.

He expands,“With the Kiaro!, we not only use it to print our custom labels and small quantity product labels, but we also use it as a back-up printer. We can print exactly the same label we send out for our large-runs of pre-printed labels and the Kiaro! labels look indistinguishable from an outsourced label. It is really a wonderful situation.”

“The Kiaro! printer has saved Jody’s time and production. The amount of time it takes for us to produce a custom job has decreased greatly. We can literally have somebody walk into the printing area and say ‘I need this’ and turn it around in 10-15 minutes,” concludes Katz.

Want More?

To learn more about how the Kiaro! the color label printer can save you time, money, and provide you with gorgeous customized color labels, click here.

Or contact us today by giving us a call, sending us an email, or deciding to schedule your own Kiaro! demonstration!

About Jody’s Gourmet Popcorn

Jody’s Gourmet Popcorn of Virginia Beach, VA makes fresh, delectable kettle corn, caramel corn, and flavored seasonal popcorn for all the world to love. Shop in-person at their beautiful oceanfront store at 31 Ocean Shops, or online at www.JodysPopcorn.com.

If you’d like to sell Jody’s Popcorn in your own retail store, wholesale pricing and quantities are available. Jody’s makes a great fundraiser for your school or organization with custom packaging for special events and other special orders.

To contact Jody’s, please call 866.797.JODY or visit their Facebook page.

Browndog Creamery Keeps it Cool with Freezer Safe Labels

With an ever-changing variety of ice cream flavors as evocative as Dragon Bite, Tuscan Sun, Buttered Berry Brioche, and French Press Mocha, the owners of Browndog Creamery needed freezer safe labels and a labeling solution that could adapt to label changes on-the-fly.

For example, they may need 20 freezer safe labels for Triple Vanilla this morning, and 15 for Mystery Cookie this afternoon.  Luckily for owners Brian Scherle and Paul Gabriel, they found the Kiaro! label printer (our updated printer is now the QL-120X) to print labels for their pints of ice cream on demand, in the exact quantity that they need.

Watch How Browndog Uses the Kiaro! for All Their Gourmet Creations:

Browndog Creamery, a “micro-creamery” located in the heart of downtown Northville Michigan, west of Detroit, brings customers delicious and unique handcrafted ice creams.

Being a micro-creamery, as explained by co-owner Paul Gabriel, “basically means that we make our ice cream in very small batches. We’re not a mass factory where we make thousands of gallons of ice cream. We make about four or five gallons at a time for each flavor.”

Browndog Creamery’s unique flavor combinations are all created in-house by Gabriel and Scherle. “I always tell people I refuse to make butter pecan, so instead we make a bourbon pecan,” said Gabriel. “For our Cinco de Mayo we made a Holy Guacamole ice cream, and that’s the type of stuff that we really like: the really unique, creative stuff that you’re not going to find anywhere else. “

The Perfect Freezer Safe Label For Every Single Batch

Browndog rotates flavors of ice creams so frequently because each batch made in their micro-creamery is only a few gallons. Even before they opened their business, they knew that using pre-printed labels wouldn’t make any sense, because buying minimum orders of labels would lead to excessive costs and way too much label inventory for their small backroom.

“I knew we would be running small batches of ice cream and I didn’t want to take an inventory of a hundred or a thousand labels of one flavor because I knew we might only need ten,” said Gabriel. “The Kiaro! has been a wonderful fit in our business to allow us to make these very small run labels and customize them to everything that we needed to do.”

“Being able to create products and without having to go to a mass printing,” has been a boon to business said, Scherle. “Using the Kiaro! printer to label our ice cream, and to create amazing and attractive packaging is just part and parcel of creating our products.”

Scherle described his first impressions of the Kiaro!, “When it was delivered I found that it’s bright purple. Upon seeing it, I was pleasantly surprised that the Kiaro! looks as fun as it is to use.  It’s a good addition to our shop.”

Kiaro! Labels Handle Freezing Temps  

One of Browndog’s chief concerns was whether or not their Kiaro! labels would stand up to the freezing temperatures necessary for storing ice cream.

“The synthetic material that we use for the pint labels is pretty resistant to water and we actually label the pints after they’ve gone through the freezing process,” said Gabriel.  “We were a little skeptical about how they would adhere to a frozen pint, but the Kiaro! labels do quite well.”

“It’s surprising how fast the printer is,” said Gabriel.  “We have taught some of our employees how to use the Kiaro! and besides its flexibility and other benefits, it’s also very easy to use. The first time one of our managers used it she thought, ‘oh goodness I have to print out 150 labels that are going to take all day’ and they started to come out and she was trying hard to keep up with the printer, and roll labels up so they weren’t all over the floor, it was actually quite humorous,” added Scherle. “The print speed is amazing.”

More Questions About Label Printing?

The Kiaro! digital label printer lets you print gorgeous labels while reducing excess label inventory, saving you time, and allowing you to make more money. The Kiaro! gives you control over your entire labeling process, and allows you to more affordably label your products.

Contact us today to schedule your virtual demonstration.

About Browndog Creamery…

frozen food labelsBrowndog Creamery is a gourmet ice cream shop and dessert bar on East Main St. in Northville, MI. “Browndog started off as an ice cream line,  but we also now have a retail space where we sell t-shirts, hooded sweatshirts, and gift cards; along with our own unique blend of coffee,” said co-owner Brian Scherle. “Plus, we now have a pastry chef who is making anything from a simple ice cream cakes all the way up to wedding cakes and specialized cookies, so we’re becoming a full-fledged creamery and dessert bar.”

Stop by their gourmet ice cream shop and dessert bar on 118 East Main St. in Northville, MI, visit them on Facebook, follow them on twitter @browndogcreamery, and stop by their website Browndogcreamery.com

 

Don’t forget to follow us on Twitter, like us on Facebook, and connect with us on LinkedIn.

Doc’s Tea Prints Bottled Tea Labels On-Demand

Doc’s Tea is a handcrafted, small-batch beverage brewed by a family of dental health professionals dedicated to a healthy lifestyle. Recently, Dr. Ken Banks, owner of Doc’s Teas, began printing his own bottled tea labels with the Kiaro! inkjet label printer (our updated printer is the QL-120X) in order to increase productivity, reduce cost, and dramatically improve label quality on all of their products.

“When I first saw the Kiaro! print I was amazed,” said Dr. Ken Banks, “I was impressed with the application process of the labels with our bottles and the look of the labels.”

We traveled to the home of Doc’s Tea, Inwood, West Virginia, to document how the maker of healthy, low-sugar, bottled sweet teas has increased their production speed, reduced their costs, and enhanced the look of their labels by using a Kiaro! label printer to print their own labels.

“We make our product on demand so that we can deliver a fresh product, not one that’s brewed, bottled, and then stored,” said Dr. Ken Banks. Because Doc’s Tea doesn’t allow their teas to sit on shelves, they needed a solution that allowed them to print labels instantly, which eliminated the waiting time and inventory difficulties that come with ordering outside labels.

“The Kiaro! label printer fits in so well for us because it is allowing us to do small batches, to have high-quality labels, not to have a large inventory,” says Dr. Ken Banks, “it allows us to brew on demand and to print on demand.”

See for yourself! 

Doc’s Tea, and countless others, have found that printing labels on-demand and in-house just makes sense. Schedule a virtual demonstration a label printer with one of our regional sales managers, who will take a Kiaro! to your facility, and show you what an in-house label printer can bring to your business.

Amoretti Prints Beautiful Gourmet Food Labels

In Oxnard, California, just a short drive north along the Pacific Coast Highway from Los Angeles, is Amoretti, one of the country’s premier makers of gourmet ingredients and high-end flavors.

How Amoretti perfects their high-end flavors so perfectly is a secret, known to only a select few who work in their kitchens. How they package those products at a professional level is a different story: they use the QuickLabel printer.

For chefs interested in using the most premium quality ingredients, Amoretti products are a must-have. The dedicated staff at Amoretti has found that in order to present their products on the top shelf, a QuickLabel color label printer is equally essential.

Amoretti’s Use of the QuickLabel Color Label Printer Leads to Success

1000’s of Ingredients, 1000’s of Gourmet Food Labels

Because Amoretti makes hundreds of different products, and constantly innovates new flavors to fulfill customer demands, they invested in three QuickLabel color label printers to print their gourmet food labels.

Some Amoretti flavorings sell faster than others, and predicting demand for every single flavor is impossible – so Amoretti prints their own professional labels, and never wastes time, money, or valuable inventory space.

“I first looked at purchasing the Kiaro! because we developed so many new products every day,” said Roland Cooper, CIO of Amoretti, “and it just doesn’t make sense for me to develop a product, create a label, and have it printed [elsewhere].” Because of the versatility and immediacy of printing with the Kiaro!, you’ll never worry about wasted extra labels that you’ll never use, and never waste labels that grow obsolete on your own warehouse shelves.

Fast, Beautiful Labels

“Our products are high-end pastry ingredients. We’re on the top shelf,” says Nick Squires, IT and Social Media coordinator. “Our Kiaro! printers allow us to look that way.”

Standing out on the shelf is imperative for anyone in the food business; whether in grocery stores or at farmer’s markets, the labels need to grab the shopper’s eye.

“A business owner should really look at the Kiaro! as a way to make their products look better, and to draw attention to their products. They look very professional,” says Cooper.

The Kiaro! label printer makes labels in stunning quality, at extremely fast speeds (8 inches per second) to keep up with even the fastest production schedule, and to get foods out at their freshest. “The labels come out so fast that we’re able to get them to the warehouse within minutes of their request,” says Victoria Casey, a graphic designer at Amoretti.  “When printing from the Kiaro!, the colors are true to what we’re seeing on the monitor, true to what our designers are seeing, and true to what our labels have always been.”

Because of the Kiaro! prints in astonishing 1200 dpi, you can print the most intricate, readable barcodes for any P.O.S. The fine detail is perfect for nutrition labels which contain a lot of information in a small amount of space.

“And you don’t need to have a highly trained staff to run these printers,” adds Cooper.

Beautiful Labels for  Top-Shelf Products

Nick Squires also said, “Having the Kiaro! printer has allowed us to expand the quality of our nice-looking labels onto more products.  They’re more attention-grabbing, they look better. We used to have a lot of products that just had simple black and white labels,” but with having three Kiaro! label printers in-house, it “allows us to print very nice full-color labels for all of our products.”

“The Kiaro! has allowed us to sort of put a visual statement on our products,” said Squires, “Our products are the high-end pastry ingredients in the pastry ingredient world. Our Kiaro! printers allow us to print full color, very professional-looking labels, allow us to put our products on the top of the shelf, and have them look like they belong there.”

See For Yourself

Amoretti, and countless others, have found that printing labels on-demand and in-house just makes sense. Schedule a demonstration of a QuickLabel or TrojanLabel printer.