Top 4 Reasons Why You Should Be Printing Prepared Food Labels In-House

Many companies outsource their product labels to save on costs and maintain production efficiency. But when you break it down, is outsourcing really the most efficient route? Depending on your business size and needs, it could be more beneficial printing prepared food labels in-house.

Here are the top four reasons why taking label production in-house can be the better option:

1. Outsourced Printing Comes at a Price

While using another facility to produce your prepared food labels might seem like a giant weight off your shoulders, it may not necessarily be the case.  Outsourcing can end up severely delaying your labeling process, costing your business valuable time and money.

For example, if an outsourced label shipment becomes delayed, so will the orders your company was scheduled to have in stock and on the shelves. These delays will happen, as do errors.

Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses and prepared foods.

prepared food labelsThe best way to avoid these dilemmas is by investing in a small, short-run digital label printer to easily bring production in-house.

On implementing short-run digital label printers in-house, Impression Technology Europe reveals, “Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost-effective than outsourcing, and based on the output.”

Our main alternative to outsourcing, investing in an in-house digital label printer will not only save you time but also reduce cost-per-label.

2. NOT ALL ENVIRONMENTS ARE CREATED EQUAL

frozen food labelsPrinting prepared food labels in-house have its benefits when varying environmental requirements come into play.

Just because some prepared foods need to be frozen, doesn’t mean the quality and appearance of your packaging should suffer. Your store’s frozen foods need to remain cohesive with the rest of your prepared food line. After all, it is your brand. However, using the wrong label for the products environment can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, and labels falling off.

If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.

Ultimately, finding the correct label material is just as important to your printed results as your design. AstroNova has developed special materials that are capable of absorbing the inks so that printed labels do not smear and reproduce the most accurate colors possible.

The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.

One example of an easy in-house printing solution is the QuickLabel QL-120X, or wide-format QL-850 inkjet label printers. These printers are known for printing frozen food labels that are extremely durable.  With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.

3. It’s Not Easy to Keep Up with FDA Regulations & Demands

label nutrition facts table

Keeping up with the FDA’s changing regulations and formats can greatly affect your product labels. If standards are not met, your entire product line could suffer from massive recalls.

This intimidating process includes font restrictions, mandatory statements, allergen alerts, and stringent calculations for daily values.

As a food manufacturer or grocer, you want to spend your energy on your recipes, production, branding, and sales – not on interpreting FDA labeling mandates.

While it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customers with the quality and transparency they deserve, you can make it easier on your business.

This is where an in-house label printer truly shines. For every change in date, rule, format, etc., you can immediately customize your labels on the spot.

Printing prepared food labels in-house give you the ability to print the exact number of labels you need on-demand. Meaning no more wasted labels, no more overstock, and no more falling short.  This gives you more flexibility in your printing process, as well as introducing the option for seasonal or promotional packaging.

4. Things Are Better When You’re in Control

Your labels are the face of your brand, so you always want to maintain professionalism and put your best foot forward. If you want to be in control of your business and remove exterior dilemmas, it may be time to consider printing prepared food labels in-house.

Looking to Print Food Labels In-House? 

If you’re interested in high-quality, short-run label printing in-house, feel free to compare our line of complete labeling solutions, including software, media, and a wide range of digital label printers from monochrome barcode printers to photographic inkjet color labeling systems and presses.

Or, if you’d like to speak with one of our field sales engineers or media specialists, feel free to contact us for more information! They would be happy to work with you to find the right solution for your application.

3 Easy Steps to Make Your Wine and Beer Labels Stand Out

If you brew beer or bottle wine, you already know the challenges that occur once your products are sent to the market. You need to make your wine and beer labels stand out in order to get on the consumer’s radar.

The shadows of big brands make it extremely difficult for new, local breweries and wineries to thrive. Here are a few tips to help make your products stand out.

How Do They Do It?

With well-known brands, it’s easy for consumers to walk into a store and pluck a product off the shelves.

It’s all in the packaging and product branding.

The familiarity, years of experience, and trustworthiness of a brand make these decisions a no-brainer. But everyone has to start somewhere, right?

What Can You do to Make Your Brews Stand Out?

After determining the basics, there are a few extra things you need to make your wine and beer labels stand out and give your brand that extra push.

1. It’s All in the Packaging

Humans are visual beings, so first impressions matter. Especially when targeting first-time buyers browsing through the aisles of their local liquor store.

In fact, the human brain processes image 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.

Since consumers can only view your products as they browse, what they find aesthetically pleasing makes all the difference.

According to Barrett Brynestad, Associate Creative Director/Designer for TDA Boulder, the package should tell consumers as much as possible about the beer, from the occasion to taste profile and overall brand ethos.

Our advice: Design your product label well and design it to be easily recognized. It can be as simple as your color scheme and font, qualifying image or logo, etc. Whatever it is, it has to be unique to you. Investing in a talented artist or graphic designer always helps.

After all, your brand logo is arguably the most important part of your product.

Check out some examples of branded beer labels that understand the importance of story-telling branding.

2. Save Face on the Shelves…and Money in Your Pocket

Once you have successfully created your brand label, it’s time to start labeling your cans and bottles.

Outsourced printing can get expensive. For local wineries or breweries, it may be wiser to print your product labels in-house. In addition to avoiding fees and delays, you’ll be able to control the entire process within your own facility.

If you choose to print in-house, you must make sure the label printer meets all the requirements your products need.

For example, wine and beer displayed in store freezers or chilling in coolers need labels that withstand frozen temperatures.

After all, it wouldn’t look very professional to have your labels wrinkling from condensation or losing adhesion and peeling off.

In combination, your printing system needs to produce clear, vivid, photo-quality labels to attract the consumers’ eye – and make your wine and beer labels stand out!

QuickLabel’s line of in-house label printers allows your business to meet all the requirements (aesthetic and physical) for printing labels on-demand and in-house.

These printing systems are perfect for the craft beer tradition of experimentation, adaptability and small batch production.

Our advice: Learn more about QuickLabel’s capabilities and benefits with printing frozen labels, wine, and beer labels to see if they’re right for your business. You can also browse the full line of in-house color label printers here.

3. Get Your Name Out There!

It’s time. You’ve made a solid brand name for yourself with the packaging (and product) to prove it.

Investing in trade shows, tastings at local liquor stores and advertising (print or video), is the next step in getting your brand recognized. The more people see your product, the more natural it becomes to pick it up.

Our advice: By promoting your brand, you are showing consumers that you are real; you have a story and a taste unique to your product. By investing in these promotions, you are building the trust of your brand.

These three steps will change the way your wine and beer products are perceived – now a known brand rising above the sea of shelves. Good luck!

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

4 Reasons Why You Should Be Making Your Own Food & Beverage Labels

Many companies outsource their product labels to save financially and produce efficiently. But is outsourcing really the most efficient route? For small to medium-sized business owners, outsourcing is not always the best solution. Depending on your business size and needs, you may be better off making your own food & beverage labels in-house.

Impression Technology Europe explains, “Recently, another type of printing has become more attainable for smaller companies…digital ‘short run’ label printers. Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost-effective than outsourcing, and based on the output.”

How do you know if this is right for you? Here are four reasons why you should be making your own food & beverage labels in-house:

1. Outsourced Printing Comes at a Price

We mean that both literally and figuratively. While using another facility to generate your food labels might seem like a weight off your shoulders, that may not be the case.

Passing the task to an outside source can end up severely delaying your labeling process. Why? Not only will you have your company’s shipping schedule to track, but the arrival of your outsourced shipment as well.

If an outsourced shipment becomes delayed, so will the orders your company was originally scheduled to deliver. For small business owners, this can lead to a lot of unhappy customers or market vendors.

These delays will happen, and so do errors. Labeling errors can take more of a toll on your business production line than a delay in shipment.

The unexpected misprint forces your business to return and reorder labels. Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses, which can lead to wasted products.

If your business has experienced these delays, you may want to consider an in-house or on-demand label printer. With the ability to print labels in your own facility, there will be no more error or shipment delays affecting your product line. What’s more, these printers give you the ability to create your own use by/sell by dates with complete label customization.

2. Not All Environments Are Created Equal

frozen food labelsMaking your own food & beverage labels is also a huge plus when selling products that must be stored in specific environmental requirements.

Frozen foods need to have unique and attractive labels, too. After all, it is your brand. But, it’s equally important that your frozen food labels don’t fail. Using the wrong label can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, falling off in low temperatures. One should not be sacrificed for the other.

If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.

The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.

An easy in-house printing solution is the QuickLabel QL-120X or QL-850 inkjet label printers. Also, the QL-300 toner-based label printer is a durable option that prints white on a variety of label types such as colored, metallic, and kraft labels. These printers are known for printing frozen food labels that don’t peel off in high-quality 1200 dpi imagery.

With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.

3. Keep Up with FDA Regulations

Of course, keeping up with the FDA’s changing regulations and formats can greatly affect your product labels.

The intimidating process includes font restrictions, mandatory statements, allergen alerts, and difficult calculations for daily values.

As a food manufacturer, you want to spend your energy on your recipes, production, branding, and sales – not on interpreting FDA labeling mandates or trying to explain the requirements to an outside vendor.

However, it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customers with the quality and transparency they deserve.

An in-house label printer is especially valuable in these situations. For every change, the label design and format can be immediately customized in your own facility.

What’s more, by owning an in-house label printer, you don’t have to worry about overstock or wasted labels due to changes in regulations. This gives you more flexibility in your printing process, introducing the option of seasonal or promotional runs.

Making your own food & beverage labels gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand.

4. You Deserve to Be In Control of Your Business

QL-120X | Food LabelsYour labels are the face of your brand, so you always want to put your best foot forward.

With outsourced labels, you don’t get to have complete control over your labeling process. Edits take longer, shipments get delayed and labels are bound to be wasted.

In-house printing has evolved with small, tabletop label printers for businesses. These label printers serve as a central database, with the ability to store, revise, locate and print any design on-demand –ultimately opening new doors for small to medium-sized businesses.

If you want to be in control of your business or are experiencing any of the above labeling issues, it may be time to consider taking your production line in-house.

QuickLabel specializes in on-demand, tabletop label printers. For someone in the food and beverage industry interested in quality, short-run labels, they are worth looking in to.

Click here to view our full product lineup, or contact us for more information!

Don’t forget to follow us on Twitter, like us on Facebook, and connect with us on LinkedIn.

Browndog Creamery Keeps it Cool with Freezer Safe Labels

With an ever-changing variety of ice cream flavors as evocative as Dragon Bite, Tuscan Sun, Buttered Berry Brioche, and French Press Mocha, the owners of Browndog Creamery needed freezer safe labels and a labeling solution that could adapt to label changes on-the-fly.

For example, they may need 20 freezer safe labels for Triple Vanilla this morning, and 15 for Mystery Cookie this afternoon.  Luckily for owners Brian Scherle and Paul Gabriel, they found the Kiaro! label printer (our updated printer is now the QL-120X) to print labels for their pints of ice cream on demand, in the exact quantity that they need.

Watch How Browndog Uses the Kiaro! for All Their Gourmet Creations:

Browndog Creamery, a “micro-creamery” located in the heart of downtown Northville Michigan, west of Detroit, brings customers delicious and unique handcrafted ice creams.

Being a micro-creamery, as explained by co-owner Paul Gabriel, “basically means that we make our ice cream in very small batches. We’re not a mass factory where we make thousands of gallons of ice cream. We make about four or five gallons at a time for each flavor.”

Browndog Creamery’s unique flavor combinations are all created in-house by Gabriel and Scherle. “I always tell people I refuse to make butter pecan, so instead we make a bourbon pecan,” said Gabriel. “For our Cinco de Mayo we made a Holy Guacamole ice cream, and that’s the type of stuff that we really like: the really unique, creative stuff that you’re not going to find anywhere else. “

The Perfect Freezer Safe Label For Every Single Batch

Browndog rotates flavors of ice creams so frequently because each batch made in their micro-creamery is only a few gallons. Even before they opened their business, they knew that using pre-printed labels wouldn’t make any sense, because buying minimum orders of labels would lead to excessive costs and way too much label inventory for their small backroom.

“I knew we would be running small batches of ice cream and I didn’t want to take an inventory of a hundred or a thousand labels of one flavor because I knew we might only need ten,” said Gabriel. “The Kiaro! has been a wonderful fit in our business to allow us to make these very small run labels and customize them to everything that we needed to do.”

“Being able to create products and without having to go to a mass printing,” has been a boon to business said, Scherle. “Using the Kiaro! printer to label our ice cream, and to create amazing and attractive packaging is just part and parcel of creating our products.”

Scherle described his first impressions of the Kiaro!, “When it was delivered I found that it’s bright purple. Upon seeing it, I was pleasantly surprised that the Kiaro! looks as fun as it is to use.  It’s a good addition to our shop.”

Kiaro! Labels Handle Freezing Temps  

One of Browndog’s chief concerns was whether or not their Kiaro! labels would stand up to the freezing temperatures necessary for storing ice cream.

“The synthetic material that we use for the pint labels is pretty resistant to water and we actually label the pints after they’ve gone through the freezing process,” said Gabriel.  “We were a little skeptical about how they would adhere to a frozen pint, but the Kiaro! labels do quite well.”

“It’s surprising how fast the printer is,” said Gabriel.  “We have taught some of our employees how to use the Kiaro! and besides its flexibility and other benefits, it’s also very easy to use. The first time one of our managers used it she thought, ‘oh goodness I have to print out 150 labels that are going to take all day’ and they started to come out and she was trying hard to keep up with the printer, and roll labels up so they weren’t all over the floor, it was actually quite humorous,” added Scherle. “The print speed is amazing.”

More Questions About Label Printing?

The Kiaro! digital label printer lets you print gorgeous labels while reducing excess label inventory, saving you time, and allowing you to make more money. The Kiaro! gives you control over your entire labeling process, and allows you to more affordably label your products.

Contact us today to schedule your virtual demonstration.

About Browndog Creamery…

frozen food labelsBrowndog Creamery is a gourmet ice cream shop and dessert bar on East Main St. in Northville, MI. “Browndog started off as an ice cream line,  but we also now have a retail space where we sell t-shirts, hooded sweatshirts, and gift cards; along with our own unique blend of coffee,” said co-owner Brian Scherle. “Plus, we now have a pastry chef who is making anything from a simple ice cream cakes all the way up to wedding cakes and specialized cookies, so we’re becoming a full-fledged creamery and dessert bar.”

Stop by their gourmet ice cream shop and dessert bar on 118 East Main St. in Northville, MI, visit them on Facebook, follow them on twitter @browndogcreamery, and stop by their website Browndogcreamery.com

 

Don’t forget to follow us on Twitter, like us on Facebook, and connect with us on LinkedIn.