It’s that time of year again; time to decorate your store windows, run holiday sales, and most importantly, switch up your product labels. Why? Seasonal packaging can help gain customers.
If you print your labels in-house, this isn’t a hard task to complete. But if you don’t print in-house, that is something you may want to reconsider.
Holidays Can Equal More Sales
During the holidays, you could be missing out on major sales revenue without seasonal packaging. Why?
Products that are polished, seasonal, and unique have a better chance of being picked up and chosen over a similar product.
Recent studies show that product labels are much more critical in the buyer’s journey than anticipated.
Ben Schubert from Nielsen’s Innovation Practice in Europe was recently involved in a report analyzing the topic stating, “Package design is the dark horse of the marketing world. It receives little attention compared to other marketing disciplines, and its impact tends to be vastly underestimated.”
More often than not, what we think are the little things actually end up being much bigger.
When we see something aesthetically pleasing, it catches our eye. The consumer is looking for your exact product, but if not presented the right way, it is easily passed over.
This is especially heightened during the holiday seasons, where our eyes are trained to pick up on certain color patterns and images. Not convinced?
Nielson continues, “Back-to-basics marketing such as how essential it is to stand out at the shelf has become slightly lost due to marketers’ increasing focus on where to advertise in a media-saturated world.
Nearly 60% of product decisions are made at the shelf, and 56% of European consumers say the in-store discovery is one of their top information sources for new products, compared to 45% for TV ads.”
Now those are staggering numbers. More than half of consumers’ decisions are made at the shelf? Presuming the setup is that of a regular market, that means more than half of the buyer’s decisions are based on the label alone.
That’s something to pay attention to.
It is more important than ever to remain ahead of the curve
And utilizing information like this will help push you to the forefront.
Think about it, which product would be more likely purchased on the spot: a branded box of truffles or a holiday packaging edition of similar truffles? The presentation matters. Most would go with the latter.
This year, while speaking on a similar topic, Gillian Christie, founder & CEO of adVentures Academy reveals that “Design message on packaging can be the make or break point with your target audience.”
And we couldn’t agree more.
Your seasonal packaging and even personalized packaging can help you gain customers, giving you an edge on your competition and a greater chance for consumers to try your products.
Christie continues, “Understanding consumer behavior and identifying the exact buying motivators, hot buttons and the specific ‘conversion factor’ for that target audience is the differentiating factor between a good design and a great design.”
Now that the labels and packaging have been identified as such a large conversion factor (60%), the opportunity to greatly increase your consumer base is within your grasp.
So how do you use this to your advantage?
Take control over your production line and print your labels in-house.
Managing your labeling process can reap a plethora of benefits in addition to catching the customers’ eye. With less room for errors, no wait time or shipping, and reduced waste, your in-house label printer or packaging system would be earning its keep by saving and earning you money.
What are you waiting for?
It’s the holiday season! Get inspired! Feel the magic! And make your packaging great.
Have you heard you can simplify your manufacturing process with Kanban cards? If you’re in the manufacturing industry, you should.
Kanban cards originated from the Japanese term “Kanban” meaning “visual sign” or “signal.” The physical cards became widely used during the 1940s in Toyota’s manufacturing process to improve workflow and efficiency.
The simplicity of the cards allows for quick comprehension, ease of use, and accurate control of inventory in the workplace.
Working in the manufacturing industry, you know how beneficial the Kanban cards are.
They help your company keep track of the parts you have, the parts (and therefore orders) you need, the deliveries you have scheduled or should schedule, and the demand of your products internally and externally.
But what makes a QL-120X an ideal color label printer for Kanban cards? A lot of things.
The QL-120X appreciates the need for high quality.
With a QuickLabel printer, you are not limited to having only a barcode or color code — you have the ability to include photo-quality pictures of the product or part along with full product description on the card as well.
This makes it easier to verify a complete visual of what it is you need.
What’s more, you can print your cards in full color and 1200 dpi resolution. With that said, you’ll be sure to print with the finest detail and color accuracy.
This is especially useful for not only images but the color-coded cards distributed amongst different product lines.
The QL-120X understands the value of time.
And what’s more valuable than yours?
The QL-120X has the ability to print up to 12 inches per second. The edges are even perforated, so you can produce your prints as needed and separate them just as easily.
It certainly knows how to maintain productivity. With the built-in automatic cutter, no scissors, no cutting, and no measuring is needed.
It’s even easier than you thought. Just grab it and go.
The QL-120X is never wasteful.
A forecast is usually one of two things: lucky or wrong.
Instead of having to predict how many cards to order, the QL-120X gives you the ability to print your Kanban cards on demand.
Now, you’ll always meet your company’s needs. No more wasted supplies and no more storage rooms full of extras. You can print in batches of one and cut to custom lengths immediately with the built-in automatic cutter with user-specified intervals to synchronize print jobs with production needs.
And, if you need to change something, you can reconfigure a process instantly without being burdened by the cost of scrapping pre-printed cards. You have the ability to respond to what’s actually being done and fulfill your precise needs with the highest accuracy.
All in all, these little cards make a big impact – but they can also become a significant pain to stay on top of.
With the QL-120X, the process of producing Kanban cards remains effortless — and the possibilities endless.
It’s your visual indicator, it’s your reminder and it’s your record keeper.
Make your Kanban cards with a QL-120X label printer and you’ll have everything your team needs to know on that little card.
The QL-120X delivers Kanban cards efficiently, precisely, and in a manner that’s most beneficial to you and your company’s continuous improvement initiatives.
Any Questions on How We Can Help Simplify Your Manufacturing Process with Kanban Cards?
Or contact us today to schedule a virtual demonstration.