Stanley Black & Decker’s East Longmeadow, Massachusetts facility specializes in manufacturing the strongest, fastest, and most durable band saw, jigsaw, and hacksaw blades on the market. QuickLabel traveled to their facility to see how they use their Kiaro! K-100 label printers to ensure their labels reflect the quality of their product as well as advance their production line.
Watch our video to see how one of the country’s leading tool brands benefits from printing labels in-house and on-demand.
Kiaro! K-100: The Ideal Hardware Labeling Solution
“From what we were getting when we printed our previous labels to what we’re printing now – I was just blown away.”
– Sean Wylie, Team Leader, Paint/Print/Pack Department
Stanley Black & Decker produces a wide variety of industrial tools, fasteners, and security products for well-known brands such as DeWalt, Craftsman, Lenox, and more.
Within their East Longmeadow, MA facility, Stanley Black & Decker creates professional hardware labels using their three Kiaro! K-100 label printers, which include specific text, barcodes, color codes, and photo images. These labels are applied directly onto saw blades and other product carton labels sold to businesses such as Home Depot, Lowe’s, and ACE Hardware.
For these labels to be accepted and placed in-stores, they are required to meet stringent retail regulations. An easy, in-house labeling solution, QuickLabel allows Stanley Black & Decker to produce not only compliant but professional hardware labels that stand out on the shelves.
Sean Wylie, Team Leader, Paint/Print/Pack Department, states, “I believe product packaging is very important here. We have blades that are for metal cutting, wood cutting, blades that cut different thicknesses of metal – all of that needs to be represented on our labels. Anything we put our product in, we want it to stand out.”
Stanley Black & Decker uses a global SAP software system to manage data across multiple product lines and business departments.
The Kiaro! K-100 label printers were able to seamlessly integrate with their SAP system through a custom-developed manufacturing floor application, allowing product images, branding, and other product data to be accurately printed on all their product labels.
This allowed them to easily update labels as needed, in the quantity they needed, without hassle.
Working with the Kiaro! K-100’s as an IT developer for their SAP system, Anatoli Vishnyakov, states, “Now, we don’t have to keep a pre-printed stock of labels, so we print-on-demand as many labels as we need at that specific time.”
Wylie adds, “My favorite trait of the Kiaro! is the ease-of-use. It’s pretty simple – when I need it, I can print it.”
The Benefits of Printing Professional Hardware Labels In-House
“My favorite trait of the Kiaro! is the ease-of-use. It’s pretty simple – when I need it, I can print it.”
– Sean Wylie, Team Leader, Paint/Print/Pack Department
By integrating QuickLabel Kiaro! K-100 label printers into their business, Stanley Black & Decker saw an increase in time, flexibility, and speed of production, as well as higher durability and quality of their labels.
About Stanley Black & Decker
Stanley Black & Decker is a leading tool brand company, producing a wide variety of industrial tools, fasteners, and security products for well-known brands such as DeWalt, Stanley, Craftsman, Lenox, etc. Their East Longmeadow, Massachusetts facility specializes in manufacturing the strongest, fastest, and most durable band saw, jigsaw, and hacksaw blades on the market. More information about Stanley Black & Decker can be found at www.stanleyblackanddecker.com.
Many companies outsource their product labels to save on costs and maintain production efficiency. But when you break it down, is outsourcing really the most efficient route? Depending on your business size and needs, it could be more beneficial printing prepared food labels in-house.
Here are the top four reasons why taking label production in-house can be the better option:
1. Outsourced Printing Comes at a Price
While using another facility to produce your prepared food labels might seem like a giant weight off your shoulders, it may not necessarily be the case. Outsourcing can end up severely delaying your labeling process, costing your business valuable time and money.
For example, if an outsourced label shipment becomes delayed, so will the orders your company was scheduled to have in stock and on the shelves. These delays will happen, as do errors.
Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses and prepared foods.
On implementing short-run digital label printers in-house, Impression Technology Europe reveals, “Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost-effective than outsourcing, and based on the output.”
Our main alternative to outsourcing, investing in an in-house digital label printer will not only save you time but also reduce cost-per-label.
2. NOT ALL ENVIRONMENTS ARE CREATED EQUAL
Printing prepared food labels in-house have its benefits when varying environmental requirements come into play.
Just because some prepared foods need to be frozen, doesn’t mean the quality and appearance of your packaging should suffer. Your store’s frozen foods need to remain cohesive with the rest of your prepared food line. After all, it is your brand. However, using the wrong label for the products environment can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, and labels falling off.
If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.
Ultimately, finding the correct label material is just as important to your printed results as your design. AstroNova has developed special materials that are capable of absorbing the inks so that printed labels do not smear and reproduce the most accurate colors possible.
The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.
One example of an easy in-house printing solution is the QuickLabel QL-120X, or wide-format QL-850 inkjet label printers. These printers are known for printing frozen food labels that are extremely durable. With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.
3. It’s Not Easy to Keep Up with FDA Regulations & Demands
Keeping up with the FDA’s changing regulations and formats can greatly affect your product labels. If standards are not met, your entire product line could suffer from massive recalls.
This intimidating process includes font restrictions, mandatory statements, allergen alerts, and stringent calculations for daily values.
As a food manufacturer or grocer, you want to spend your energy on your recipes, production, branding, and sales – not on interpreting FDA labeling mandates.
While it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customers with the quality and transparency they deserve, you can make it easier on your business.
This is where an in-house label printer truly shines. For every change in date, rule, format, etc., you can immediately customize your labels on the spot.
Printing prepared food labels in-house give you the ability to print the exact number of labels you need on-demand. Meaning no more wasted labels, no more overstock, and no more falling short. This gives you more flexibility in your printing process, as well as introducing the option for seasonal or promotional packaging.
4. Things Are Better When You’re in Control
Your labels are the face of your brand, so you always want to maintain professionalism and put your best foot forward. If you want to be in control of your business and remove exterior dilemmas, it may be time to consider printing prepared food labels in-house.
Looking to Print Food Labels In-House?
If you’re interested in high-quality, short-run label printing in-house, feel free to compare our line of complete labeling solutions, including software, media, and a wide range of digital label printers from monochrome barcode printers to photographic inkjet color labeling systems and presses.
Or, if you’d like to speak with one of our field sales engineers or media specialists, feel free to contact us for more information! They would be happy to work with you to find the right solution for your application.
If you brew beer or bottle wine, you already know the challenges that occur once your products are sent to the market. You need to make your wine and beer labels stand out in order to get on the consumer’s radar.
The shadows of big brands make it extremely difficult for new, local breweries and wineries to thrive. Here are a few tips to help make your products stand out.
How Do They Do It?
With well-known brands, it’s easy for consumers to walk into a store and pluck a product off the shelves.
It’s all in the packaging and product branding.
The familiarity, years of experience, and trustworthiness of a brand make these decisions a no-brainer. But everyone has to start somewhere, right?
What Can You do to Make Your Brews Stand Out?
After determining the basics, there are a few extra things you need to make your wine and beer labels stand out and give your brand that extra push.
1. It’s All in the Packaging
Humans are visual beings, so first impressions matter. Especially when targeting first-time buyers browsing through the aisles of their local liquor store.
In fact, the human brain processes image 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.
Since consumers can only view your products as they browse, what they find aesthetically pleasing makes all the difference.
According to Barrett Brynestad, Associate Creative Director/Designer for TDA Boulder, the package should tell consumers as much as possible about the beer, from the occasion to taste profile and overall brand ethos.
Our advice: Design your product label well and design it to be easily recognized. It can be as simple as your color scheme and font, qualifying image or logo, etc. Whatever it is, it has to be unique to you. Investing in a talented artist or graphic designer always helps.
After all, your brand logo is arguably the most important part of your product.
Check out some examples of branded beer labels that understand the importance of story-telling branding.
2. Save Face on the Shelves…and Money in Your Pocket
Once you have successfully created your brand label, it’s time to start labeling your cans and bottles.
Outsourced printing can get expensive. For local wineries or breweries, it may be wiser to print your product labels in-house. In addition to avoiding fees and delays, you’ll be able to control the entire process within your own facility.
For example, wine and beer displayed in store freezers or chilling in coolers need labels that withstand frozen temperatures.
After all, it wouldn’t look very professional to have your labels wrinkling from condensation or losing adhesion and peeling off.
QuickLabel’s line of in-house label printers allows your business to meet all the requirements (aesthetic and physical) for printing labels on-demand and in-house.
These printing systems are perfect for the craft beer tradition of experimentation, adaptability and small batch production.
Our advice: Learn more about QuickLabel’s capabilities and benefits with printing frozen labels, wine, and beer labels to see if they’re right for your business. You can also browse the full line of in-house color label printers here.
3. Get Your Name Out There!
It’s time. You’ve made a solid brand name for yourself with the packaging (and product) to prove it.
Investing in trade shows, tastings at local liquor stores and advertising (print or video), is the next step in getting your brand recognized. The more people see your product, the more natural it becomes to pick it up.
Our advice: By promoting your brand, you are showing consumers that you are real; you have a story and a taste unique to your product. By investing in these promotions, you are building the trust of your brand.
These three steps will change the way your wine and beer products are perceived – now a known brand rising above the sea of shelves. Good luck!
Essential Oil Labeling –
the rules, regulations, and solutions
If you have ever enjoyed the scent of a rose, you’ve experienced the aromatic qualities of essential oils.
A trusted partner in the essential oils industry, doTERRA defines essential oils as naturally occurring, aromatic compounds found in the seeds, bark, stems, roots, flowers, and other parts of plants.
For hundreds of years, essential oils have been used for medicinal, beauty, and cleaning treatments. So how can you make your oils stand out from the rest?
1. We Make Label Creation Simple
We know that makers of essential oil products don’t just need a lot of labels – they need a lot of different labels.
Instead of dealing with the hassle of an outside printing vendor, with the risk of costly re-prints, overstock, delayed shipments, or wasted expenses, we give you the ability to control everything in-house.
Our in-house color label printers print labels in any quantity. They are perfect for short-runs of seasonal products and ideal for printing custom labels for new scents, sizes, and formulations. That means growing your line of essential oils doesn’t have to be difficult. With a QuickLabel printer, you can start printing off your new scents as soon as they are designed.
What’s more, our printers are designed to be user-friendly and specifically designed for narrow labels.
That means you can focus on creating beautiful aromas, and we can take care of the rest.
2. We Meet All Labeling Rules & Regulations
As you know, being a producer of personal care products in the USA, your essential oil labels must comply with the FDA standards.
With a QuickLabel printer, you can print ingredients lists, allergen warnings, barcodes, organic and natural certifications on demand; ultimately giving you the advantage of keeping up with the constant changes being made to label requirements as they go into effect.
We’ll help keep you one step ahead and easily producing FDA-compliant labels.
3. We Let Your Beauty Shine Through
We want your labels to be as beautiful as you’ve imagined.
At QuickLabel, we know the importance of personalization. Your brand has to be able to tell your company’s story to stand out from the crowd. And we wouldn’t have it any other way.
Our label printers allow for complete customization of your labels. And they don’t only look good on screen.
Our label printers have the ability to print in up to 1600 dpi at 12 inches per second. That’s fast, photo-quality imagery!
Especially helpful for narrow labels, our systems precisely print 3-point font to list every ingredient, percentage, and note you need.
5. Finally, We Are Always Here For You
You can always reach out to us without hesitation. With representatives throughout the nation and around the globe, we are here for you.
Having over 40 years of experience and reliability, we not only have the support but the resources to guarantee the best quality product on the market.
Interested in our in-house color label printers?
Contact us today to start learning more or set up a free in-person demonstration.
In Virginia Beach, Jody’s Popcorn sells freshly made, caramel-coated, chocolate drizzled and savory popcorn snacks. With their unique line of product flavors, they rely on their Kiaro! label printer (our updated printer is the QL-120X) to produce the famous popcorn labels that pop!
What Makes It Gourmet?
Michael Katz, Vice President of Jody’s Popcorn, explains, “People often ask what gourmet popcorn is. What gourmet means to us is that we use the highest quality ingredients that we can find because we are very concerned about our flavor profile and the quality of our product.”
We traveled to Virginia Beach to get a taste of what Jody’s Popcorn is made of and see how they use their QuickLabel printer to make their popcorn labels look as good as their freshly popped batches taste.
It’s About Quality AND Quantity
While the quality of their popcorn is a priority, their quantity demands (no matter how big or small) are important to them as well.
Michael Katz explains, “The oceanfront store grew in popularity. We had lots of demand for our products, so Jody’s leased facilities that we’re able to produce much larger quantities of popcorn. We were then able to label that product and offer a much wider variety at our oceanfront store, also satisfying the needs of wholesale customers.”
But with that expansion, Jody’s needed a reliable printer that could take on their growth, as well as take care of quick in-store demands. As the business grew, so did Jody’s product line. It became less affordable to order thousands of popcorn labels for all of their many flavors, changing order sizes, and special requests for custom labeling.
“What we had before was outsource printing,” explains Katz, “We were making a lot of products and sending a lot of products to be outsourced. But the cost of having all that inventory sitting on our shelves didn’t seem to make much sense.”
QuickLabel Meets Jody…
Looking for a short-run labeling solution, Jody’s found QuickLabel Systems and the Kiaro! label printer.
Katz quickly discovered how easy it was to operate a Kiaro!, stating, “My concern then came, how difficult is that to operate? And it was really very simple. Anybody that could operate a printer can operate this printer.”
“When I first saw the Kiaro!, my initial impression was, ‘Wow! It’s not drab, and I’m not interested in printing anything that’s drab.’ So I really connected with that,” reveals Katz, “Once I looked at it operate, I was impressed with the quality of what was being ‘spit out,’ if you will, as the finished product. These labels were just coming off and they were beautiful.”
QuickLabel’s Kiaro! Saved Them Time & Money
“Our ability to flourish in both the promotional products industry and the wholesale business has been greatly enhanced by our ability to create custom labels. That gives us the ability to very quickly customize a package for customers. If a particular customer wants to have their farm store on it or their gift store, we’re able to produce that here, quickly, in our facility and put that on the bag and get it out the door,” Katz states.
“There are times when we find that we forgot to order a pre-printed label and we need it right now, or we’ve ordered it, but there’s a problem at the printing company and they can’t deliver the label at the time we expect,” Katz explains.
He expands,“With the Kiaro!, we not only use it to print our custom labels and small quantity product labels, but we also use it as a back-up printer. We can print exactly the same label we send out for our large-runs of pre-printed labels and the Kiaro! labels look indistinguishable from an outsourced label. It is really a wonderful situation.”
“The Kiaro! printer has saved Jody’s time and production. The amount of time it takes for us to produce a custom job has decreased greatly. We can literally have somebody walk into the printing area and say ‘I need this’ and turn it around in 10-15 minutes,” concludes Katz.
To learn more about how the Kiaro! the color label printer can save you time, money, and provide you with gorgeous customized color labels, click here.
Or contact us today by giving us a call, sending us an email, or deciding to schedule your own Kiaro! demonstration!
About Jody’s Gourmet Popcorn
Jody’s Gourmet Popcorn of Virginia Beach, VA makes fresh, delectable kettle corn, caramel corn, and flavored seasonal popcorn for all the world to love. Shop in-person at their beautiful oceanfront store at 31 Ocean Shops, or online at www.JodysPopcorn.com.
If you’d like to sell Jody’s Popcorn in your own retail store, wholesale pricing and quantities are available. Jody’s makes a great fundraiser for your school or organization with custom packaging for special events and other special orders.
To contact Jody’s, please call 866.797.JODY or visit their Facebook page.