The labeling process can be timely, expensive, and cumbersome – but it doesn’t have to be. Like with anything, the more you understand about the labeling process, the more you can work on integrating efficiencies.
When you step back and look at your current labeling process, have you considered hidden labeling costs? Do you actually know the total cost per label? Is your operation as efficient as it could be?
Stop Wasting Unnecessary Time and Money –
understand your print costs
While it’s true an estimated print job varies technology to technology, there are variables to keep in mind when it comes to the actual ink costs, regardless of the specific technology.
- Size of the image
- Ink/color coverage breakdown- what amount of coverage are you looking for?
- Price per ink/toner cartridge – and approximate number of labels printable with a full ink cartridge
It’s important to note the type(s) of material(s) are important too and will ultimately play into the total cost per label but to keep things simpler, let’s focus on ink costs specifically.
How Are Ink Costs Calculated?
When it comes to digital printing, the process of estimating ink costs is done differently depending on the technology used – inkjet vs. toner.
Inkjet: A manual process where the label image is rendered and offers a breakdown of the amount of cyan (C), magenta (M), yellow (Y), and black (K) the image is comprised of. Based on this breakdown of colors, a cost per page (CPP) is provided along with an estimate of the expected ink costs over the lifetime of the printer.
Toner: A manual process where a PDF of the label image is loaded into a proprietary software tool which determines the percentage coverage of the area of a label for each toner cyan (C), magenta (M), yellow (Y), black (K) and white (W). A CPP is provided with a cost breakdown for each toner and other supplies such as the fuser unit and transfer belt.
It’s worth noting for either digital technology, the cost is calculated based on an average – not based on an individual label. This is because, over the lifetime of the printer, there’s bound to be extra ink consumption- from the automatic printhead cleanings and maintenance, ensuring optimal print quality to the toner particles that’ll inevitably stick to internal hardware to electrostatic charge. While these totals are typically insignificant, it’s essential to receive an average ink cost estimate to account for these things to ensure the best accuracy.
Want to get a better idea of your ink costs?
See how you could be saving money with a free ink cost calculation
For a free ink cost calculation, simply send us your label artwork and receive an accurate, complete cost per label – including ink and label materials. Stop wasting label materials, time, and money.
Learn more and find out how much you could be saving on ink costs and improve efficiencies and productivity today!
These 7 Tips Will Help you Evaluate Any Color Label Printing Solution
Whether you’re currently printing your own product labels, or you’re considering printing your labels in your facility, you want to ensure you’re making the right decision and best investment for your business. Many companies consider their first or additional systems for several reasons – keeping up with demand, looking to reduce total cost of ownership or cost per label, or improving operational efficiencies. But, currently, the biggest reason is that people want to control their labeling under their own roof.
While there is undoubtedly a breadth of benefits labeling in-house and on-demand provides, there are several factors to consider before making a decision. Considering label printing systems for your business is more complicated than evaluating a standard at-home desktop printer.
Here are some tips to make this process easier for you:
This is vital. It’s important not to rely on “canned” printed label samples or a video from the manufacturer. Witnessing the labels print will expose any technical shortcomings in the printer. Ultimately, you’re the expert on your labels and how they should look. If print quality and color-matching is a priority, you’ll get the best demonstration of a printer’s capabilities by seeing your label artwork printed. So, before committing to a purchase, it’s advised to schedule a demonstration and request to watch while your labels are printed in real-time.
2. Ask to see your label format printed
You can evaluate your own labels better than a sample or pre-printed label
To ensure you see all the capabilities of the printer, provide digital label artwork to your printer salesman prior to the demonstration. It’s important to note that if your artwork was designed for a different output device, whether it’s your office inkjet or a commercial flexographic press, your salesperson may need to adjust the colors to match expectations.
3. Compare “how long it takes to print”, not just “print speed”
Time the print job while you watch
When evaluating “print speed,” it’s natural to assume that you are evaluating “how fast it takes to produce a print job.” However, there are many technical reasons why this is not the case. Factors such as pauses for maintenance procedures, processing time delays, and the time it takes to load a printer with blank labels and inks all have a significant impact on throughput. These are all factors your production department needs to measure when evaluating.
4. Compare “print quality”, not just “print resolution”
Be the judge
All label printers list a specification for “resolution”, but this does not necessarily imply “print quality”. “What resolution should I be looking for?” is a notoriously difficult question to answer, given there’s often some trade-off between print quality and print speed. In addition to the physical dot size produced by the label printer, the halftone printing algorithm, substrate material, and ink set each has a tremendous bearing on the appearance and color gamut of the printed label. So, when comparing 1200 dpi to 1600 dpi to 2400 dpi, your own perception of quality is much more accurate than the technical specification.
5. Ask how much it costs to print your roll of labels
Request a quote
Importantly, after the full role of your label designs is printed, ask your salesperson to calculate the cost of the printed label roll, including the costs of the ink and the label material. This will give you a realistic estimate of the finished cost per label, so ultimately, you can extrapolate how much you’d be paying each time you print your own labels.
6. Determine where you’ll purchase your labels
Select a substrate and a provider
If you have a special performance or print quality requirement, the odds are that you will want to “spec in” a particular label material that works well with your printer. So, determine who offers labels created from the material and whether the delivery timeframe and cost of the die-cut label is in line with your expectations. Be advised, a good label solution provider should be able to offer a variety of compatible materials in a range of different price points. AstroNova’s GetLabels division offers the widest variety of premium label materials for all of your labeling applications.
7. Ask who will maintain and repair your printer?
Who will service and fix any problems?
Regular on-site maintenance of a printing system is necessary to prevent breakdowns due to wear. So, don’t be afraid to ask who will be available to provide on-site maintenance service (or whether you are expected to do this yourself). Because a label printer is a critical part of the packaging process, it’s essential to find out whether on-site repair service and 24-hour telephone support are available. These things may come at an extra cost or may be included as part of the warranty – find out!
Questions? Let us know, we’re here to help!
Interested in how bringing label printing in-house can provide you with significant cost and time savings?
Contact us to schedule a free, web-based demonstration and to speak with one of our specialists!
Stanley Black & Decker’s East Longmeadow, Massachusetts facility specializes in manufacturing the strongest, fastest and most durable band saw, jigsaw and hacksaw blades on the market.
QuickLabel traveled to their facility to see how they use their Kiaro! K-100 label printers to ensure their labels reflect the quality of their product as well as advance their production line.
Watch our video to see how one of the country’s leading tool brands benefits from printing labels in-house and on-demand.
Kiaro! K-100: The Ideal Hardware Labeling Solution
“From what we were getting when we printed our previous labels to what we’re printing now – I was just blown away.”
– Sean Wylie, Team Leader, Paint/Print/Pack Department
Stanley Black & Decker produces a wide variety of industrial tools, fasteners and security products for well-known brands such as DeWalt, Craftsman, Lenox, and more.
Within their East Longmeadow, MA facility, Stanley Black & Decker creates professional hardware labels using their three Kiaro! K-100 label printers, which include specific text, barcodes, color codes and photo images. These labels are applied directly onto saw blades and other product carton labels sold to businesses such as Home Depot, Lowe’s and ACE Hardware.
For these labels to be accepted and placed in-stores, they are required to meet stringent retail regulations. An easy, in-house labeling solution, QuickLabel allows Stanley Black & Decker to produce not only compliant but professional hardware labels that stand out on the shelves.
Sean Wylie, Team Leader, Paint/Print/Pack Department, states, “I believe product packaging is very important here. We have blades that are for metal cutting, wood cutting, blades that cut different thicknesses of metal – all of that needs to be represented on our labels. Anything we put our product in, we want it to stand out.”
SAP Software Integration
Stanley Black & Decker uses a global SAP software system to manage data across multiple product lines and business departments.
The Kiaro! K-100 label printers were able to seamlessly integrate with their SAP system through a custom-developed manufacturing floor application, allowing product images, branding and other product data to be accurately printed on all their product labels.
This allowed them to easily update labels as needed, in the quantity they needed, without hassle.
Working with the Kiaro! K-100’s as an IT developer for their SAP system, Anatoli Vishnyakov, states, “Now, we don’t have to keep a pre-printed stock of labels, so we print-on-demand as many labels as we need at that specific time.”
Wylie adds, “My favorite trait of the Kiaro! is the ease-of-use. It’s pretty simple – when I need it, I can print it.”
The Benefits of Printing Professional Hardware Labels In-House
By integrating QuickLabel Kiaro! K-100 label printers into their business, Stanley Black & Decker saw an increase in time, flexibility, and speed of production, as well as higher durability and quality of their labels.
About Stanley Black & Decker
Stanley Black & Decker is a leading tool brand company, producing a wide variety of industrial tools, fasteners and security products for well-known brands such as DeWalt, Stanley, Craftsman, Lenox, etc. Their East Longmeadow, Massachusetts facility specializes in manufacturing the strongest, fastest and most durable band saw, jigsaw and hacksaw blades on the market. More information about Stanley Black & Decker can be found at www.stanleyblackanddecker.com.
Many companies outsource their product labels to save on costs and maintain production efficiency. But when you break it down, is outsourcing really the most efficient route? Depending on your business size and needs, it could be more beneficial printing prepared food labels in-house.
Here are the top four reasons why taking label production in-house can be the better option:
1. Outsourced Printing Comes at a Price
While using another facility to produce your prepared food labels might seem like a giant weight off your shoulders, it may not necessarily be the case. Outsourcing can end up severely delaying your labeling process, costing your business valuable time and money.
For example, if an outsourced label shipment becomes delayed, so will the orders your company was scheduled to have in stock and on the shelves. These delays will happen, as do errors.
Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses and prepared foods.
The best way to avoid these dilemmas is by investing in a small, short-run digital label printer to easily bring production in-house.
On implementing short-run digital label printers in-house, Impression Technology Europe reveals, “Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost-effective than outsourcing and based on the output.”
Our main alternative to outsourcing, investing in an in-house digital label printer will not only save you time but also reduce cost-per-label.
2. NOT ALL ENVIRONMENTS ARE CREATED EQUAL
Printing prepared food labels in-house have its benefits when varying environmental requirements come into play.
Just because some prepared foods need to be frozen, doesn’t mean the quality and appearance of your packaging should suffer. Your store’s frozen foods need to remain cohesive with the rest of your prepared food line. After all, it is your brand. However, using the wrong label for the products environment can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion and labels falling off.
If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.
Ultimately, finding the correct label material is just as important to your printed results as your design. QuickLabel has developed special materials that are capable of absorbing the inks so that printed labels do not smear and reproduce the most accurate colors possible.
The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.
One example of an easy in-house printing solution is the QuickLabel Kiaro! QL-120, QL-120X or wide-format QL-850 inkjet label printers. These printers are known for printing frozen food labels that are extremely durable and still generate high-quality 1200 – 1600 dpi imagery. With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.
3. It’s Not Easy to Keep Up with FDA Regulations & Demands
Keeping up with the FDA’s changing regulations and formats can greatly affect your product labels. If standards are not met, your entire product line could suffer from massive recalls.
This intimidating process includes font restrictions, mandatory statements, allergen alerts and stringent calculations for daily values.
As a food manufacturer or grocer, you want to spend your energy on your recipes, production, branding, and sales – not on interpreting FDA labeling mandates.
While it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customers with the quality and transparency they deserve, you can make it easier on your business.
This is where an in-house label printer truly shines. For every change in date, rule, format, etc., you can immediately customize your labels on the spot.
Printing prepared food labels in-house give you the ability to print the exact number of labels you need for what’s in-stock, on-demand. Meaning no more wasted labels, no more overstock and no more falling short. This gives you more flexibility in your printing process, as well as introducing the option for seasonal or promotional packaging.
4. Things Are Better When You’re in Control
Your labels are the face of your brand, so you always want to maintain professionalism and put your best foot forward. If you want to be in control of your business and remove exterior dilemmas, it may be time to consider printing prepared food labels in-house.
Looking to Print Food Labels In-House?
If you’re interested in high-quality, short-run label printing in-house, feel free to view our line of complete labeling solutions, including software, media and a wide range of digital label printers from monochrome barcode printers to photographic inkjet color labeling systems and presses.
Or, if you’d like to speak with one of our field sales engineers or media specialists, feel free to contact us for more information! They would be happy to work with you to find the right solution for your application.
If you brew beer or bottle wine, you already know the challenges that occur once your products are sent to market. You need to make your wine and beer labels stand out in order to get on the consumer’s radar.
The shadows of big brands make it extremely difficult for new, local breweries and wineries to thrive. Here are a few tips to help make your products stand out.
How Do They Do It?
With well-known brands, it’s easy for consumers to walk into a store and pluck a product off the shelves.
It’s all in the packaging and product branding.
The familiarity, years of experience and trustworthiness of a brand make these decisions a no-brainer. But everyone has to start somewhere, right?
What Can You do to Make Your Brews Stand Out?
After determining the basics, there are a few extra things you need to make your wine and beer labels stand out and give your brand that extra push.
1. It’s All in the Packaging
Humans are visual beings, so first impressions matter. Especially when targeting first-time buyers browsing through the aisles of their local liquor store.
Since consumers can only view your products as they browse, what they find aesthetically pleasing makes all the difference.
According to Barrett Brynestad, Associate Creative Director/Designer for TDA Boulder, the package should tell consumers as much as possible about the beer, from the occasion to taste profile and overall brand ethos.
Our advice: Design your product label well and design it to be easily recognized. It can be as simple as your color scheme and font, qualifying image or logo, etc. Whatever it is, it has to be unique to you. Investing in a talented artist or graphic designer always helps.
After all, your brand logo is arguably the most important part of your product.
Check out some examples of branded beer labels that understand the importance of story-telling branding.
2. Save Face on the Shelves…and Money in Your Pocket
Once you have successfully created your brand label, it’s time to start labeling your cans and bottles.
Outsourced printing can get expensive. For local wineries or breweries, it may be wiser to print your product labels in-house. In addition to avoiding fees and delays, you’ll be able to control the entire process within your own facility.
For example, wine and beer displayed in store freezers or chilling in coolers need labels that withstand frozen temperatures.
After all, it wouldn’t look very professional to have your labels wrinkling from condensation or losing adhesion and peeling off.
QuickLabel’s line of in-house label printers allows your business to meet all the requirements (aesthetic and physical) for printing labels on-demand and in-house.
These printing systems are perfect for the craft beer tradition of experimentation, adaptability and small batch production.
Our advice: Learn more about QuickLabel’s capabilities and benefits with printing frozen labels, wine, and beer labels to see if they’re right for your business. You can also browse the full line of in-house color label printers here.
3. Get Your Name Out There!
It’s time. You’ve made a solid brand name for yourself with the packaging (and product) to prove it.
Investing in trade shows, tastings at local liquor stores and advertising (print or video), is the next step in getting your brand recognized. The more people see your product, the more natural it becomes to pick it up.
Our advice: By promoting your brand, you are showing consumers that you are real; you have a story and a taste unique to your product. By investing in these promotions, you are building the trust of your brand.
These three steps will change the way your wine and beer products are perceived – now a known brand rising above the sea of shelves. Good luck!
As soon as the winter holidays come to a close, it’s time to share the love. It’s the time of year that everything on the shelves starts being seen through pink, red and heart-shaped lenses.
But does it really work?
Do consumers really prefer the Valentine version of your product?
According to Packaging Digest, 65% of US consumers prefer seasonal packaging to regular packaging.
That means over half of US consumers are more likely to reach for the seasonally themed batch of goods. It’s all about the visual appeal.
Think about it, the main reason chocolates and baked goods are purchased during the month of February is due to the nature of Valentine’s Day. In spirit, the consumer will reach for the red heart chocolate bag instead.
According to the Complete Guide to Seasonal Packaging by Mary Davies, “in order to stay competitive with the big brands, it is essential that you adopt seasonal packaging.”
In a Label & Narrow Web article, Superbrands founder Marcel Knobil supports Davies statement by expressing, “Thanks to impressive print packaging, brands can seduce customers into a change of purchasing vote at the point of purchase. We would end up with less brand and more bland were it not for the attention that the packaging attracts.”
So seasonal packaging is the right idea, but how do you know if it’s the right idea for you?
Davies expands, “a bakery is much more likely to benefit from changing their packaging than a stationery supplier. Think about your business model, your products and your customers and then decide whether there would be a benefit to using seasonal packaging.”
So if seasonal packaging is right for you, there are two important things to remember before you get started:
- Don’t confuse your customer
By not make your designs similar to another product you already offer, it could confuse your customers and cause them to shy away from the product altogether.
- Don’t overestimate
If you don’t have your own in-house label printer, it’s easier to make your packaging labels a limited time offer vs. overstocking on labels that will ultimately go to waste.
“Holidays and other special occasions provide brands with a license to put aside their typical constraints and innovate. It’s also an opportunity to drive incredible sales performance.”
Whether you are a business small or large, it is definitely worthwhile to invest in seasonal packaging.
But where do you start?
To get the creative juices flowing, we’ll leave you with Hornall Anderson’s top tips of incorporating holiday packaging into your business:
- Create a tradition
Pair your product with something extra in the spirit of the season, and keep it going each year.
- Make collectibles
Packages that are part of a set or able to be repurposed in an innovative way.
- Make gifting easier
Gifting through unique or personalized packaging is beautiful enough to be a gift itself.
- Create a campaign
Build “fanfare” around your product launch.
- If you can’t avoid clichés, have fun with them!
Look for visual and tonal treatments that evoke the season without being overly dependent on overused symbols, or look for ways to turn them on their head.
Interested in creating seasonal or in-house labels today? Check out our website to learn more.
Did you know that printing labels in-house can save you time and money? When you need to mass produce your food selection, taking control of your labeling process can be a huge benefit for university and college dining food.
When relying on an outside print-house you have to keep track of your label inventory. Do you have enough chicken salad labels, or are you running out? You probably order thousands of pre-printed labels that take up valuable storage space.
There are many benefits of printing your own labels, especially in the prepared food industry:
- Precisely print 3-point font to list every ingredient & vitamin percentage
- Create use-by dates for perishable prepared foods on an as-needed basis
- Additionally print barcodes, expiration dates and prices
Printing your own university and college dining food labels is a great idea, but it can also become a costly process. It takes a lot to create your product, package it, include the correct nutrition facts, have the correct barcode and make sure you have enough labels in stock.
With QuickLabel color label systems, your process gets a whole lot easier.
No longer will you have to wait for your pre-printed label orders or deal with the chaos of misprints. QuickLabel printers allow you to easily print your own food labels, including nutrition facts, barcodes, pricing, expiration dates and stunning imagery all in one round.
University and College Dining Services Departments across the USA are printing their own custom food labels for sandwiches, salads, snacks and other prepared foods using a desktop QuickLabel color label printer.
QuickLabel offers a variety of color label printers, varying from label width, length, and speed.
With QuickLabel inkjet label printers, you can easily find the right fit, instantly printing food labels in short runs for all campus special events – holidays, sporting events, fundraisers, camps, conferences, and campus activities. Pair your new food creations and familiar menu-favorites with brilliant customized labels that you design yourself, right in your kitchen or office.
Using our label printers, you can specialize in printing vibrant, beautiful color food labels that attract diners. Our selection prints from 300 to 1600 dpi quality for lavish and appetizing images.
It’s also versatile enough to print basic one-color or solid full-bleed labels for any color combination. And of course, it can print barcodes, expiration dates, and prices!
Hear for yourself!
Dave’s Marketplace is Rhode Island’s largest independent grocer, and prints hundreds of thousands of food labels for its produce and prepared foods with the Kiaro! color label printer. See what they had to say:
“It’s a fabulous machine. I don’t know how I did some of the stuff I did without it… From a design standpoint right down to final production – it will produce anything you want.”
– Steve Alfaia, POS Coordinator & Graphic Designer, Dave’s Marketplace
With us, you can create quality labels that help you stand out from the competition.
See our full list of customer testimonials to learn more.
Because our label printers print in up to an astonishing 1600 dpi, you can print the most intricate, readable barcodes for any P.O.S. The fine detail is perfect for nutrition labels which contain a lot of information in a small amount of space. QuickLabel printers can even print 3-point font so you can list every ingredient, and every vitamin percentage, on every one of your university and college dining food options.
The ability to print in 300-1600dpi with excellent precision ensures the quality of your label, ultimately catching the eyes of consumers with its stunning and completely customizable design.
QuickLabel not only provides all the requirements for your prepared food & beverage labels, we make your products look great!
With over 40 years of experience and reliability, we have the resources to guarantee the best quality product on the market.
Improve your work flow today and see for yourself! Schedule an in-person demonstration with us.
One of our trained technicians will come to your facility and use your artwork to print your labels on one of our QuickLabel printers.
Or, contact us today to learn more about what we have to offer!
There’s more to labels than meets the eye. Whether you are using a QuickLabel printer or another brand of desktop label printer, serious consideration needs to be given to the label facestock and the adhesive. Nobody wants their food labels peeling off their refrigerated products, right? That’s why we’re here, to make it easy for you. So what label materials does QuickLabel have to offer?
We have four main types of labels and ribbons, each with a variety of options to best suit your product and design, whether it is for our printer or a competitor’s.
So What Label Materials Does QuickLabel Have?
QuickLabel’s specially developed materials absorb inks extremely fast so that printed labels do not smear or smudge. With QuickLabel label stocks, you buy peace of mind & performance at an affordable price.
Tire Labels: Yes, we make inkjet tire labels. Our unique PET label stock withstands high temperatures, moisture, will not be affected by rubber out-gassing and will definitely not come off your tires. With 40 grams of low-ooze, next generation hot melt adhesive, you’ll be in business.
Beer Labels: We have high gloss inkjet paper labels with a water-soluble adhesive that disintegrates after a few minutes in 100F water. You’ll be able to send your bottles out for cleaning without a hitch!
Drum Labels: A variety of drum labels are also available, including paper & polypropylene, with aggressive and plasticizer-resistant adhesives.
Freezer Adhesive Labels: Freezer adhesives are available both on glossy paper and on glossy polypropylene label stocks
Cover-up and Removable
We manufacture a variety of cover-up and removable inkjet label stocks. Just ask and we’ll get you exactly what you need.
Whether you choose a textured paper label for wine labels or a glossy clear synthetic label for cosmetics labels, there is an ideal label for you.
When you place your order, we make your labels fresh from raw material, using our just-in-time production management system.
We carry nearly 100 different label and tag stocks, and if we don’t have the material you’re looking for, we’ll engineer it, test it and produce it to meet your end use requirements.
Just ask one of our Media Sales Specialists!
See how Browndog Creamery uses our inkjet labels to not only create delectable designs to match their delicious ice cream, but how our labels maintain color-fastness and quality even in their freezing storage conditions.
To read descriptions of our inkjet label and tag materials, click here.
Thermal Transfer Labels
To enhance print performance, QuickLabel’s Media Lab created our line of thermal transfer label materials to produce excellent print quality and end-use durability – especially, but not limited to, use with QuickLabel’s own line of thermal transfer ribbons and label printers.
Our labels produce high-quality printing on other brands of thermal transfer and barcode printers. Just like the inkjet labels, all of our labels are made to order.
We manufacture and stock over seventy different pressure-sensitive and non-adhesive printing materials – from matte paper labels with freezer adhesive to polypropylene labels with removable adhesive and much more.
To read descriptions of our thermal transfer label and tag materials, click here.
Thermal Transfer Ribbons (Black or Color)
We also manufacture and sell barcode ribbon (also known as thermal transfer ribbon) for your barcode printer.
Our barcode ribbon is sold at a direct low price, from general-purpose black wax ribbon to black wax-resin ribbon and black resin thermal transfer ribbon for every thermal printer brand.
QuickLabel manufactures the largest variety of spot color thermal transfer ribbons in the industry. No one has as many thermal transfer ribbons colors as us.
- Black Barcode Printer Ribbon: Wax, Wax/Resin, Resin, Premium Resin, Special Resin
- Color Thermal Transfer Ribbons: Wax, Wax/Resin, Resin, Premium Resin
Laser / LED Labels
We’ve even developed special materials that are capable of withstanding high fusing temperature while producing vivid, long-lasting printed labels that resist moisture, UV light, abrasion, and most solvents – even without lamination.
Our labels are able to portray highly accurate design and multi-level shading for superior print quality and clarity. To read descriptions of our Laser / LED label and tag materials, click here.
All in all, we have label materials for any and all product labeling requirements. No matter what industry or storage specifications, we make sure our labels always remain durable and maintain high quality.
Our labels are available for competitor printers as well, allowing you to experience the value and ergonomic pricing of our products without owning a QuickLabel printer.
To shop our complete list of labels and ribbons and learn more about what we offer, visit our supply store!
In Virginia Beach, Jody’s Popcorn sells freshly made, caramel-coated, chocolate drizzled and savory popcorn snacks. With their unique line of product flavors, they rely on their Kiaro! label printer to produce the famous popcorn labels that pop!
What Makes It Gourmet?
Michael Katz, Vice President of Jody’s Popcorn, explains, “People often ask what gourmet popcorn is. What gourmet means to us is that we use the highest quality ingredients that we can find because we are very concerned about our flavor profile and the quality of our product.”
We traveled to Virginia Beach to get a taste of what Jody’s Popcorn is made of and see how they use their QuickLabel printer to make their popcorn labels look as good as their freshly popped batches taste.
It’s About Quality AND Quantity
“Our quality is not just about the product, but the overall experience at Jody’s,” stresses Katz, “At our oceanfront store, we make freshly popped popcorn right there.”
While the quality of their popcorn is a priority, their quantity demands (no matter how big or small) are important to them as well.
Michael Katz explains, “The oceanfront store grew in popularity. We had lots of demand for our products, so Jody’s leased facilities that we’re able to produce much larger quantities of popcorn. We were then able to label that product and offer a much wider variety at our oceanfront store, also satisfying the needs of wholesale customers.”
But with that expansion, Jody’s needed a reliable printer that could take on their growth, as well as take care of quick in-store demands. As the business grew, so did Jody’s product line. It became less affordable to order thousands of popcorn labels for all of their many flavors, changing order sizes, and special requests for custom labeling.
“What we had before was outsource printing,” explains Katz, “We were making a lot of products and sending a lot of products to be outsourced. But the cost of having all that inventory sitting on our shelves didn’t seem to make much sense.”
QuickLabel Meets Jody…
Looking for a short-run labeling solution, Jody’s found QuickLabel Systems and the Kiaro! label printer.
Katz quickly discovered how easy it was to operate a Kiaro!, stating, “My concern then came, how difficult is that to operate? And it was really very simple. Anybody that could operate a printer can operate this printer.”
“When I first saw the Kiaro!, my initial impression was, ‘Wow! It’s not drab, and I’m not interested in printing anything that’s drab.’ So I really connected with that,” reveals Katz, “Once I looked at it operate, I was impressed with the quality of what was being ‘spit out,’ if you will, as the finished product. These labels were just coming off and they were beautiful.”
QuickLabel’s Kiaro! Saved Them Time & Money
“Our ability to flourish in both the promotional products industry and the wholesale business has been greatly enhanced by our ability to create custom labels. That gives us the ability to very quickly customize a package for customers. If a particular customer wants to have their farm store on it or their gift store, we’re able to produce that here, quickly, in our facility and put that on the bag and get it out the door,” Katz states.
“There are times when we find that we forgot to order a pre-printed label and we need it right now, or we’ve ordered it, but there’s a problem at the printing company and they can’t deliver the label at the time we expect,” Katz explains.
He expands,“With the Kiaro!, we not only use it to print our custom labels and small quantity product labels, but we also use it as a back-up printer. We can print exactly the same label we send out for our large-runs of pre-printed labels and the Kiaro! labels look indistinguishable from an outsourced label. It is really a wonderful situation.”
“The Kiaro! printer has saved Jody’s time and production. The amount of time it takes for us to produce a custom job has decreased greatly. We can literally have somebody walk into the printing area and say ‘I need this’ and turn it around in 10-15 minutes,” concludes Katz.
To learn more about how the Kiaro! the color label printer can save you time, money, and provide you with gorgeous customized color labels, click here.
Or contact us today by giving us a call, sending us an email or deciding to schedule your own Kiaro! demonstration!
About Jody’s Gourmet Popcorn
Jody’s Gourmet Popcorn of Virginia Beach, VA makes fresh, delectable kettle corn, caramel corn, and flavored seasonal popcorn for all the world to love. Shop in-person at their beautiful oceanfront store at 31 Ocean Shops, or online at www.JodysPopcorn.com.
If you’d like to sell Jody’s Popcorn in your own retail store, wholesale pricing and quantities are available. Jody’s makes a great fundraiser for your school or organization with custom packaging for special events and other special orders.
To contact Jody’s, please call 866.797.JODY or visit their Facebook page.
Browndog Creamery’s Micro Batch Gourmet Ice Cream Meets Micro Batch Label Printing
With an ever-changing variety of ice cream flavors as evocative as Dragon Bite, Tuscan Sun, Buttered Berry Brioche, and French Press Mocha, the owners of Browndog Creamery needed a labeling solution that could adapt to label changes on-the-fly.
For example, they may need 20 labels for Triple Vanilla this morning, and 15 for Mystery Cookie this afternoon. Luckily for owners Brian Scherle and Paul Gabriel, they found the Kiaro! label printer to print labels for their pints of ice cream on demand, in the exact quantity that they need.
Watch How Browndog Uses the Kiaro! for All Their Gourmet Creations:
Browndog Creamery, a “micro-creamery” located in the heart of downtown Northville Michigan, west of Detroit, brings customers delicious and unique handcrafted ice creams.
Being a micro-creamery, as explained by co-owner Paul Gabriel, “basically means that we make our ice cream in very small batches. We’re not a mass factory where we make thousands of gallons of ice cream. We make about four or five gallons at a time for each flavor.”
Browndog Creamery’s unique flavor combinations are all created in-house by Gabriel and Scherle. “I always tell people I refuse to make butter pecan, so instead we make a bourbon pecan,” said Gabriel. “For our Cinco de Mayo we made a Holy Guacamole ice cream, and that’s the type of stuff that we really like: the really unique, creative stuff that you’re not going to find anywhere else. “
The Perfect Label For Every Single Batch
Browndog rotates flavors of ice creams so frequently because each batch made in their micro-creamery is only a few gallons. Even before they opened their business, they knew that using pre-printed labels wouldn’t make any sense, because buying minimum orders of labels would lead to excessive costs and way too much label inventory for their small backroom.
“I knew we would be running small batches of ice cream and I didn’t want to take an inventory of a hundred or a thousand labels of one flavor because I knew we might only need ten,” said Gabriel. “The Kiaro! has been a wonderful fit in our business to allow us to make these very small run labels and customize them to everything that we needed to do.”
“Being able to create products and without having to go to a mass printing,” has been a boon to business said Scherle. “Using the Kiaro! printer to label our ice cream, and to create amazing and attractive packaging is just part and parcel of creating our products.”
Scherle described his first impressions of the Kiaro!, “When it was delivered I found that it’s bright purple. Upon seeing it, I was pleasantly surprised that the Kiaro! looks as fun as it is to use. It’s a good addition to our shop.”
Kiaro! Labels Handle Freezing Temps
One of Browndog’s chief concerns was whether or not their Kiaro! labels would stand up to the freezing temperatures necessary for storing ice cream.
“The synthetic material that we use for the pint labels is pretty resistant to water and we actually label the pints after they’ve gone through the freezing process,” said Gabriel. “We were a little skeptical about how they would adhere to a frozen pint, but the Kiaro! labels do quite well.”
“It’s surprising how fast the printer is,” said Gabriel. “We have taught some of our employees how to use the Kiaro! and besides its flexibility and other benefits, it’s also very easy to use. The first time one of our managers used it she thought, ‘oh goodness I have to print out 150 labels that’s going to take all day’ and they started to come out and she was trying hard to keep up with the printer, and roll labels up so they weren’t all over the floor, it was actually quite humorous,” added Scherle. “The print speed is amazing.”
More Questions About Label Printing?
Read here how the Kiaro! digital label printer lets you print gorgeous labels, while reducing excess label inventory, saving you time, and allowing you to make more money. The Kiaro! gives you control over your entire labeling process, and allows you to more affordably label your products.
Or, give us a call, send us an email, or schedule your own Kiaro! demonstration today!
About Browndog Creamery…
Browndog Creamery is a gourmet ice cream shop and dessert bar on East Main St. in Northville, MI. “Browndog started off as an ice cream line, but we also now have a retail space where we sell t-shirts, hooded sweatshirts and gift cards; along with our own unique blend of coffee,” said co-owner Brian Scherle. “Plus, we now have a pastry chef who is making anything from a simple ice cream cakes all the way up to wedding cakes and specialized cookies, so we’re becoming a full-fledged creamery and dessert bar.”
Stop by their gourmet ice cream shop and dessert bar on 118 East Main St. in Northville, MI, visit them on Facebook, follow them on twitter @browndogcreamery, and stop by their website Browndogcreamery.com