Local French favorite confectionery, Domaine De Baudry, uses a QuickLabel® QL-300 to efficiently print premium, high-quality confectionery labels on-site.
In the quaint town of Saint-Hilaire de Pionsat, located in the heart of the Auvergne region, in a scenic, charming village, you’ll find Domain De Baudry. A multi-generational family-owned marmalade and confectionary company, equipped with an on-site factory, store, museum, and restaurant, Baudry is a local favorite.
Making and packaging their regional products all in-house requires a reliable, quality, labeling solution.
Vincent Bône, Baudry’s Company Manger, speaks highly of the company legacy and products.
Bône’s father was a farmer and started the company in the 1970s on a raspberry plantation, where Baudry still resides today. Once a small operation, today, they have more than 150 varieties of jams. With the introduction of the QuickLabel QL-300, a five-color toner-based label printer, Baudry can now quickly and effectively label their products.
Small Batches and Efficient Labeling
“Before we got the QL-300, we used laser-color photocopiers with cutouts – very tedious work. The printers we worked with had problems with deadlines, quantity, and with stock”, said Bône. “When I saw the QL-300, I thought it was the machine we needed.”
Using local whole fruits, all-natural flavors and traditional, family recipes, Baudry creates, labels, and sells a variety of products. From marmalades to wines, beers, honey, and a wide selection of oils, Baudry needs a reliable labeling solution suitable for a full line of products.
“…The QL-300 allows us in small quantities and in a flexible way, to make rolls and adapt them to our automatic labelers. So it’s rather simple to make labels with the QL-300”, says Bône.
Baudry prides itself on seeking the “good taste of our childhood.” Since the family takes a lot of pride in crafting these gourmet products, and their branding holds a lot of significance, they needed a solution that wouldn’t cause label wear or tarnishing over time. Because jam has a long shelf life, label durability was a priority to the family when searching for a labeling solution. Luckily, they were able to find that required durability with the QL-300. Says Bône, “what’s nice about the QL-300 is that it allows us to go farther in the offer we can make to our customers, so now we can offer Kraft labels, transparent labels, and completely white labels.”
Looking to Print Product Labels In-House?
If you’re interested in learning more about how you can print beer labels on-demand, feel free to contact us to schedule a demonstration or no-obligation consultation.
During a trip to Denmark, AstroNova met with MultiMarketing in Kolding, Denmark, to see how they use their TrojanLabel® T4 to meet customer demands.
MultiMarketing, a commercial printer, owns a TrojanLabel® T4, a robust, stand-alone, advanced label printing finishing press, which they use for printing quality, branded products for a variety of customers.
Originally started fifteen years ago from a kitchen table, Palle Østergaard, Director, struck out to make MultiMarketing different than other printers in the industry by focusing on small-quantity, high-speed production. “When we first saw the T4, we were really excited,” says Østergaard. “We could put a roll on the T4, print on it, laminate it, cut it in the right pieces, and roll it up….we have cut our production time from a couple of days to just one day.”
Flexible Packaging Solution
From flexible packaging requests, such as water bottles, bags of chips, candies, and snacks, to a variety of other promotional products like stickers, companies depend on MultiMarketing to create quality, branded advertising materials. With rapid transitions between productions, MultiMarketing can provide thorough, speedy, quality assurance.
Having the T4 on-site allows for quick turn-around time on orders for customers. They pride themselves on their ability to meet customer demands, typically on the same day, and produce high-quality products, which they attribute to the addition of the T4 to their production line.
Kenneth Bryhl, Head of Marketing, attributes the T4 to its production efficiency and product durability. “Now we can do everything in one run,” says Bryhl. “The durability is very important to us because we print on so many different products.”
With their materials stored on-site, MultiMarketing is always ready to print. Ease-of-use, color quality, and the intuitive TrojanControl software installed on all TrojanLabel products are just some of the key features MultiMarketing values in the T4.
Looking for an All-In-One Solution Press?
If you’re interested in learning more about how TrojanLabel can add value and efficiency to your production needs, please contact us to schedule a free, no-obligation demonstration.
Stanley Black & Decker’s East Longmeadow, Massachusetts facility specializes in manufacturing the strongest, fastest, and most durable band saw, jigsaw, and hacksaw blades on the market. QuickLabel traveled to their facility to see how they use their Kiaro! K-100 label printers to ensure their labels reflect the quality of their product as well as advance their production line.
Watch our video to see how one of the country’s leading tool brands benefits from printing labels in-house and on-demand.
Kiaro! K-100: The Ideal Hardware Labeling Solution
“From what we were getting when we printed our previous labels to what we’re printing now – I was just blown away.”
– Sean Wylie, Team Leader, Paint/Print/Pack Department
Stanley Black & Decker produces a wide variety of industrial tools, fasteners, and security products for well-known brands such as DeWalt, Craftsman, Lenox, and more.
Within their East Longmeadow, MA facility, Stanley Black & Decker creates professional hardware labels using their three Kiaro! K-100 label printers, which include specific text, barcodes, color codes, and photo images. These labels are applied directly onto saw blades and other product carton labels sold to businesses such as Home Depot, Lowe’s, and ACE Hardware.
For these labels to be accepted and placed in-stores, they are required to meet stringent retail regulations. An easy, in-house labeling solution, QuickLabel allows Stanley Black & Decker to produce not only compliant but professional hardware labels that stand out on the shelves.
Sean Wylie, Team Leader, Paint/Print/Pack Department, states, “I believe product packaging is very important here. We have blades that are for metal cutting, wood cutting, blades that cut different thicknesses of metal – all of that needs to be represented on our labels. Anything we put our product in, we want it to stand out.”
Stanley Black & Decker uses a global SAP software system to manage data across multiple product lines and business departments.
The Kiaro! K-100 label printers were able to seamlessly integrate with their SAP system through a custom-developed manufacturing floor application, allowing product images, branding, and other product data to be accurately printed on all their product labels.
This allowed them to easily update labels as needed, in the quantity they needed, without hassle.
Working with the Kiaro! K-100’s as an IT developer for their SAP system, Anatoli Vishnyakov, states, “Now, we don’t have to keep a pre-printed stock of labels, so we print-on-demand as many labels as we need at that specific time.”
Wylie adds, “My favorite trait of the Kiaro! is the ease-of-use. It’s pretty simple – when I need it, I can print it.”
The Benefits of Printing Professional Hardware Labels In-House
“My favorite trait of the Kiaro! is the ease-of-use. It’s pretty simple – when I need it, I can print it.”
– Sean Wylie, Team Leader, Paint/Print/Pack Department
By integrating QuickLabel Kiaro! K-100 label printers into their business, Stanley Black & Decker saw an increase in time, flexibility, and speed of production, as well as higher durability and quality of their labels.
About Stanley Black & Decker
Stanley Black & Decker is a leading tool brand company, producing a wide variety of industrial tools, fasteners, and security products for well-known brands such as DeWalt, Stanley, Craftsman, Lenox, etc. Their East Longmeadow, Massachusetts facility specializes in manufacturing the strongest, fastest, and most durable band saw, jigsaw, and hacksaw blades on the market. More information about Stanley Black & Decker can be found at www.stanleyblackanddecker.com.
In the cosmetics industry, looks matter. There’s a lot of pressure for product packaging to portray the end results –even when working with small surfaces. But while trying to catch the consumer’s eye, there are still regulations products must follow. So how can you make your custom cosmetic labels both attractive and effective?
First Things First: Product Requirements
Regardless of your product line, you need to be aware of the industry requirements for cosmetics labels. What are the most common rules and regulations for labeling in the cosmetics industry?
According to the Federal Food, Drug, and Cosmetic Act, it is prohibited to market cosmetics that are adulterated or misbranded as well as while in interstate commerce. FDA regulations are required for any product, except soap, intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance.
A cosmetics label is considered misbranded if:
- labeling is false or misleading
- the label does not state the name and address of the manufacturer, packer, or distributor or the net quantity of contents
- the required information is not stated prominently, with conspicuousness, and in terms that it is read and understood by consumers under customary conditions of purchase and use the container or its fill is misleading
Read the full list of FDA cosmetics labeling standards here.
Make Compliance Easier
Ensure products meet all FDA regulations and easily maintain labels with an in-house label printer – this includes overseas, certifying compliance within each country.
Meanwhile, printing in-house also offers a much more affordable option compared to outsourced printing. By printing in your facility, you have the ability to produce large or short runs of labels as needed with expiration dates, ingredients lists, allergen warnings, barcodes, organic and natural certifications.
Make Sure Your Products Have What They Need
In addition to FDA requirements, environmental exposure can require a higher need for durability.
If you offer lotion, body wash, or facial cleansers, you may want to consider a printer that applies water-resistant labels. This will help protect your labels from fading or peeling. Utilizing these resistant labels will bring your products to another level of professionalism. By adhering to both FDA standards and product needs, your cosmetics will perform effectively.
Watch how CJ’s Unique Boutique uses their durable QuickLabel printer to label all of their lotions and creams:
Stand Out On The Shelves!
Looks matter in this industry.
Makers of cosmetics and personal care products don’t just need a lot of labels – they need a lot of different labels. One body lotion alone can be available in dozens of different scents, an array of bottles, tubs, and more. Your product packaging is what makes you stand out from the competition. What catches eyes on the shelves can be the difference between the purchase of your brand over competitors.
If you’re looking for a cost-effective way to enhance your cosmetics label designs, an in-house label printer is the best solution. For instance, not only will printing cosmetics labels in-house save money, but it is perfect for short-runs of seasonal products, new scents, sizes, and formulations – especially when it comes to the design process.
Using your own label printer will allow you to control your label from start to finish – making sure it showcases your product as envisioned.
Make Your Custom Cosmetics Labels Attractive and Effective With QuickLabel!
If you’re looking for a photo-quality, colorfast label printer with high-production rates, we recommend the QuickLabel color label printer.
The QuickLabel printer is an extraordinarily fast printer with the ability to produce beautiful, vibrant color labels in an astounding 1200 dpi.
“It’s a cost-effective time-saving printer. It creates excellent quality labels for our packaging, and I couldn’t be happier.”
– Ryan Flynt, CJ’s Unique Boutique
By acknowledging your product packaging design, the durability of labels, and FDA standards, custom cosmetics labels are able to function effectively while attracting consumers to your products.
Looking to Print Cosmetic or Beauty Labels In-House?
If you’re interested in learning more about creating eye-catching labels in your own facility, feel free to contact us to schedule a free demonstration or speak with one of our specialists!
If you brew beer or bottle wine, you already know the challenges that occur once your products are sent to the market. You need to make your wine and beer labels stand out in order to get on the consumer’s radar.
The shadows of big brands make it extremely difficult for new, local breweries and wineries to thrive. Here are a few tips to help make your products stand out.
How Do They Do It?
With well-known brands, it’s easy for consumers to walk into a store and pluck a product off the shelves.
It’s all in the packaging and product branding.
The familiarity, years of experience, and trustworthiness of a brand make these decisions a no-brainer. But everyone has to start somewhere, right?
What Can You do to Make Your Brews Stand Out?
After determining the basics, there are a few extra things you need to make your wine and beer labels stand out and give your brand that extra push.
1. It’s All in the Packaging
Humans are visual beings, so first impressions matter. Especially when targeting first-time buyers browsing through the aisles of their local liquor store.
In fact, the human brain processes image 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.
Since consumers can only view your products as they browse, what they find aesthetically pleasing makes all the difference.
According to Barrett Brynestad, Associate Creative Director/Designer for TDA Boulder, the package should tell consumers as much as possible about the beer, from the occasion to taste profile and overall brand ethos.
Our advice: Design your product label well and design it to be easily recognized. It can be as simple as your color scheme and font, qualifying image or logo, etc. Whatever it is, it has to be unique to you. Investing in a talented artist or graphic designer always helps.
After all, your brand logo is arguably the most important part of your product.
Check out some examples of branded beer labels that understand the importance of story-telling branding.
2. Save Face on the Shelves…and Money in Your Pocket
Once you have successfully created your brand label, it’s time to start labeling your cans and bottles.
Outsourced printing can get expensive. For local wineries or breweries, it may be wiser to print your product labels in-house. In addition to avoiding fees and delays, you’ll be able to control the entire process within your own facility.
For example, wine and beer displayed in store freezers or chilling in coolers need labels that withstand frozen temperatures.
After all, it wouldn’t look very professional to have your labels wrinkling from condensation or losing adhesion and peeling off.
QuickLabel’s line of in-house label printers allows your business to meet all the requirements (aesthetic and physical) for printing labels on-demand and in-house.
These printing systems are perfect for the craft beer tradition of experimentation, adaptability and small batch production.
Our advice: Learn more about QuickLabel’s capabilities and benefits with printing frozen labels, wine, and beer labels to see if they’re right for your business. You can also browse the full line of in-house color label printers here.
3. Get Your Name Out There!
It’s time. You’ve made a solid brand name for yourself with the packaging (and product) to prove it.
Investing in trade shows, tastings at local liquor stores and advertising (print or video), is the next step in getting your brand recognized. The more people see your product, the more natural it becomes to pick it up.
Our advice: By promoting your brand, you are showing consumers that you are real; you have a story and a taste unique to your product. By investing in these promotions, you are building the trust of your brand.
These three steps will change the way your wine and beer products are perceived – now a known brand rising above the sea of shelves. Good luck!
Many companies outsource their product labels to save financially and produce efficiently. But is outsourcing really the most efficient route? For small to medium-sized business owners, outsourcing is not always the best solution. Depending on your business size and needs, you may be better off making your own food & beverage labels in-house.
Impression Technology Europe explains, “Recently, another type of printing has become more attainable for smaller companies…digital ‘short run’ label printers. Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost-effective than outsourcing, and based on the output.”
How do you know if this is right for you? Here are four reasons why you should be making your own food & beverage labels in-house:
1. Outsourced Printing Comes at a Price
We mean that both literally and figuratively. While using another facility to generate your food labels might seem like a weight off your shoulders, that may not be the case.
Passing the task to an outside source can end up severely delaying your labeling process. Why? Not only will you have your company’s shipping schedule to track, but the arrival of your outsourced shipment as well.
If an outsourced shipment becomes delayed, so will the orders your company was originally scheduled to deliver. For small business owners, this can lead to a lot of unhappy customers or market vendors.
These delays will happen, and so do errors. Labeling errors can take more of a toll on your business production line than a delay in shipment.
The unexpected misprint forces your business to return and reorder labels. Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses, which can lead to wasted products.
If your business has experienced these delays, you may want to consider an in-house or on-demand label printer. With the ability to print labels in your own facility, there will be no more error or shipment delays affecting your product line. What’s more, these printers give you the ability to create your own use by/sell by dates with complete label customization.
2. Not All Environments Are Created Equal
Making your own food & beverage labels is also a huge plus when selling products that must be stored in specific environmental requirements.
Frozen foods need to have unique and attractive labels, too. After all, it is your brand. But, it’s equally important that your frozen food labels don’t fail. Using the wrong label can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, falling off in low temperatures. One should not be sacrificed for the other.
If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.
The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.
An easy in-house printing solution is the QuickLabel QL-120X or QL-850 inkjet label printers. Also, the QL-300 toner-based label printer is a durable option that prints white on a variety of label types such as colored, metallic, and kraft labels. These printers are known for printing frozen food labels that don’t peel off in high-quality 1200 dpi imagery.
With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.
3. Keep Up with FDA Regulations
Of course, keeping up with the FDA’s changing regulations and formats can greatly affect your product labels.
The intimidating process includes font restrictions, mandatory statements, allergen alerts, and difficult calculations for daily values.
As a food manufacturer, you want to spend your energy on your recipes, production, branding, and sales – not on interpreting FDA labeling mandates or trying to explain the requirements to an outside vendor.
However, it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customers with the quality and transparency they deserve.
An in-house label printer is especially valuable in these situations. For every change, the label design and format can be immediately customized in your own facility.
What’s more, by owning an in-house label printer, you don’t have to worry about overstock or wasted labels due to changes in regulations. This gives you more flexibility in your printing process, introducing the option of seasonal or promotional runs.
Making your own food & beverage labels gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand.
4. You Deserve to Be In Control of Your Business
With outsourced labels, you don’t get to have complete control over your labeling process. Edits take longer, shipments get delayed and labels are bound to be wasted.
In-house printing has evolved with small, tabletop label printers for businesses. These label printers serve as a central database, with the ability to store, revise, locate and print any design on-demand –ultimately opening new doors for small to medium-sized businesses.
If you want to be in control of your business or are experiencing any of the above labeling issues, it may be time to consider taking your production line in-house.
QuickLabel specializes in on-demand, tabletop label printers. For someone in the food and beverage industry interested in quality, short-run labels, they are worth looking in to.
Click here to view our full product lineup, or contact us for more information!
In Virginia Beach, Jody’s Popcorn sells freshly made, caramel-coated, chocolate drizzled and savory popcorn snacks. With their unique line of product flavors, they rely on their Kiaro! label printer (our updated printer is the QL-120X) to produce the famous popcorn labels that pop!
What Makes It Gourmet?
Michael Katz, Vice President of Jody’s Popcorn, explains, “People often ask what gourmet popcorn is. What gourmet means to us is that we use the highest quality ingredients that we can find because we are very concerned about our flavor profile and the quality of our product.”
We traveled to Virginia Beach to get a taste of what Jody’s Popcorn is made of and see how they use their QuickLabel printer to make their popcorn labels look as good as their freshly popped batches taste.
It’s About Quality AND Quantity
While the quality of their popcorn is a priority, their quantity demands (no matter how big or small) are important to them as well.
Michael Katz explains, “The oceanfront store grew in popularity. We had lots of demand for our products, so Jody’s leased facilities that we’re able to produce much larger quantities of popcorn. We were then able to label that product and offer a much wider variety at our oceanfront store, also satisfying the needs of wholesale customers.”
But with that expansion, Jody’s needed a reliable printer that could take on their growth, as well as take care of quick in-store demands. As the business grew, so did Jody’s product line. It became less affordable to order thousands of popcorn labels for all of their many flavors, changing order sizes, and special requests for custom labeling.
“What we had before was outsource printing,” explains Katz, “We were making a lot of products and sending a lot of products to be outsourced. But the cost of having all that inventory sitting on our shelves didn’t seem to make much sense.”
QuickLabel Meets Jody…
Looking for a short-run labeling solution, Jody’s found QuickLabel Systems and the Kiaro! label printer.
Katz quickly discovered how easy it was to operate a Kiaro!, stating, “My concern then came, how difficult is that to operate? And it was really very simple. Anybody that could operate a printer can operate this printer.”
“When I first saw the Kiaro!, my initial impression was, ‘Wow! It’s not drab, and I’m not interested in printing anything that’s drab.’ So I really connected with that,” reveals Katz, “Once I looked at it operate, I was impressed with the quality of what was being ‘spit out,’ if you will, as the finished product. These labels were just coming off and they were beautiful.”
QuickLabel’s Kiaro! Saved Them Time & Money
“Our ability to flourish in both the promotional products industry and the wholesale business has been greatly enhanced by our ability to create custom labels. That gives us the ability to very quickly customize a package for customers. If a particular customer wants to have their farm store on it or their gift store, we’re able to produce that here, quickly, in our facility and put that on the bag and get it out the door,” Katz states.
“There are times when we find that we forgot to order a pre-printed label and we need it right now, or we’ve ordered it, but there’s a problem at the printing company and they can’t deliver the label at the time we expect,” Katz explains.
He expands,“With the Kiaro!, we not only use it to print our custom labels and small quantity product labels, but we also use it as a back-up printer. We can print exactly the same label we send out for our large-runs of pre-printed labels and the Kiaro! labels look indistinguishable from an outsourced label. It is really a wonderful situation.”
“The Kiaro! printer has saved Jody’s time and production. The amount of time it takes for us to produce a custom job has decreased greatly. We can literally have somebody walk into the printing area and say ‘I need this’ and turn it around in 10-15 minutes,” concludes Katz.
To learn more about how the Kiaro! the color label printer can save you time, money, and provide you with gorgeous customized color labels, click here.
Or contact us today by giving us a call, sending us an email, or deciding to schedule your own Kiaro! demonstration!
About Jody’s Gourmet Popcorn
Jody’s Gourmet Popcorn of Virginia Beach, VA makes fresh, delectable kettle corn, caramel corn, and flavored seasonal popcorn for all the world to love. Shop in-person at their beautiful oceanfront store at 31 Ocean Shops, or online at www.JodysPopcorn.com.
If you’d like to sell Jody’s Popcorn in your own retail store, wholesale pricing and quantities are available. Jody’s makes a great fundraiser for your school or organization with custom packaging for special events and other special orders.
To contact Jody’s, please call 866.797.JODY or visit their Facebook page.
With an ever-changing variety of ice cream flavors as evocative as Dragon Bite, Tuscan Sun, Buttered Berry Brioche, and French Press Mocha, the owners of Browndog Creamery needed freezer safe labels and a labeling solution that could adapt to label changes on-the-fly.
For example, they may need 20 freezer safe labels for Triple Vanilla this morning, and 15 for Mystery Cookie this afternoon. Luckily for owners Brian Scherle and Paul Gabriel, they found the Kiaro! label printer (our updated printer is now the QL-120X) to print labels for their pints of ice cream on demand, in the exact quantity that they need.
Watch How Browndog Uses the Kiaro! for All Their Gourmet Creations:
Browndog Creamery, a “micro-creamery” located in the heart of downtown Northville Michigan, west of Detroit, brings customers delicious and unique handcrafted ice creams.
Being a micro-creamery, as explained by co-owner Paul Gabriel, “basically means that we make our ice cream in very small batches. We’re not a mass factory where we make thousands of gallons of ice cream. We make about four or five gallons at a time for each flavor.”
Browndog Creamery’s unique flavor combinations are all created in-house by Gabriel and Scherle. “I always tell people I refuse to make butter pecan, so instead we make a bourbon pecan,” said Gabriel. “For our Cinco de Mayo we made a Holy Guacamole ice cream, and that’s the type of stuff that we really like: the really unique, creative stuff that you’re not going to find anywhere else. “
The Perfect Freezer Safe Label For Every Single Batch
Browndog rotates flavors of ice creams so frequently because each batch made in their micro-creamery is only a few gallons. Even before they opened their business, they knew that using pre-printed labels wouldn’t make any sense, because buying minimum orders of labels would lead to excessive costs and way too much label inventory for their small backroom.
“I knew we would be running small batches of ice cream and I didn’t want to take an inventory of a hundred or a thousand labels of one flavor because I knew we might only need ten,” said Gabriel. “The Kiaro! has been a wonderful fit in our business to allow us to make these very small run labels and customize them to everything that we needed to do.”
“Being able to create products and without having to go to a mass printing,” has been a boon to business said, Scherle. “Using the Kiaro! printer to label our ice cream, and to create amazing and attractive packaging is just part and parcel of creating our products.”
Scherle described his first impressions of the Kiaro!, “When it was delivered I found that it’s bright purple. Upon seeing it, I was pleasantly surprised that the Kiaro! looks as fun as it is to use. It’s a good addition to our shop.”
Kiaro! Labels Handle Freezing Temps
One of Browndog’s chief concerns was whether or not their Kiaro! labels would stand up to the freezing temperatures necessary for storing ice cream.
“The synthetic material that we use for the pint labels is pretty resistant to water and we actually label the pints after they’ve gone through the freezing process,” said Gabriel. “We were a little skeptical about how they would adhere to a frozen pint, but the Kiaro! labels do quite well.”
“It’s surprising how fast the printer is,” said Gabriel. “We have taught some of our employees how to use the Kiaro! and besides its flexibility and other benefits, it’s also very easy to use. The first time one of our managers used it she thought, ‘oh goodness I have to print out 150 labels that are going to take all day’ and they started to come out and she was trying hard to keep up with the printer, and roll labels up so they weren’t all over the floor, it was actually quite humorous,” added Scherle. “The print speed is amazing.”
More Questions About Label Printing?
The Kiaro! digital label printer lets you print gorgeous labels while reducing excess label inventory, saving you time, and allowing you to make more money. The Kiaro! gives you control over your entire labeling process, and allows you to more affordably label your products.
Contact us today to schedule your virtual demonstration.
About Browndog Creamery…
Browndog Creamery is a gourmet ice cream shop and dessert bar on East Main St. in Northville, MI. “Browndog started off as an ice cream line, but we also now have a retail space where we sell t-shirts, hooded sweatshirts, and gift cards; along with our own unique blend of coffee,” said co-owner Brian Scherle. “Plus, we now have a pastry chef who is making anything from a simple ice cream cakes all the way up to wedding cakes and specialized cookies, so we’re becoming a full-fledged creamery and dessert bar.”
Stop by their gourmet ice cream shop and dessert bar on 118 East Main St. in Northville, MI, visit them on Facebook, follow them on twitter @browndogcreamery, and stop by their website Browndogcreamery.com
Important Information: EU Food Labeling Regulations
There are several new changes to EU Food Labeling Requirements in the European Union, and we’ve compiled information to make you aware of them, and more importantly, to help you comply with them – whether you are based in Europe, or exporting to a European country.
There are three things customers generally look for when they’re purchasing food: quality, safety, and security. You have the quality aspect down pat, but the safety and security part is receiving some changes that are crucial to be aware of.
Quick Overview of New EU Food Label Regulation
The new EU Regulation 1169/2011 is making some important changes in legislation for requirements about the information on food labels such as origin information/provenance of animals for meats, allergen information, and more specific fat to collagen ratios for minced meats to consumers.
Legislation ensuring that allergy information is overtly displayed on all food labels will come into effect on December 13, 2014. This upcoming legislative change states that separate allergy boxes are no longer allowed.
That is, a separate area for only allergy contents will be prohibited, and in its stead, those contents will be contained in the ingredients list either in bold, highlighted, or printed in a contrasting color.
Country of Origin Meat Labeling/Provenance Labeling Amendments
One extremely important amendment that was implemented recently (on December 13, 2013) regards the “mandatory origin labeling of unprocessed meat from pigs, sheep, goats, and poultry,” according to the official European Commission (EC) website. Another small, yet important amendment, implemented on January 1, 2014, outlines requirements concerning the designation of “minced meat.”
The minced meat requirements dictate that both the percentage of fat must appear on the label, as well as the collagen to meat ratio. Exact numbers can be found on Annex VI, Part B of the full regulation description.
How to Make EU Allergy Labels
The part of these new EU food labeling regulations that applies to the majority of food producers is the fact that you will have to clearly present allergen information on your label if your product has any of the 14 recognized allergens.
You must highlight each allergen so that it catches the eye of a consumer.
It is up to the food producer to determine how to highlight the presence of an allergen on the food label ingredients list, but options are likely to include the use of text in a contrasting color and boldface type.
There are also minimum font sizes and phrases that should be used. The 14 food allergens recognized by the EU are as follows:
- Cereals containing gluten
- Lupin (plant in the legume family)
- Sesame seeds
- Sulphur dioxide and sulphites
Some common phrases used to denote that there may be allergens in the food through cross-contamination include but are not limited to “may contain x” or “made on equipment that also processes x.”
All of these regulations call for changes in labels that could be expensive if your business does not make use of in-house label printing that can be easily tailored to specific needs.
More about Country of Origin Meat Labeling in the EU
Prior to the implementation of these regulations, country of origin labeling was only required for certain food types. It needed to be present on food types such as honey, fruit and vegetables, fish, beef and beef products, olive oil, wine, eggs, imported poultry, and spirits.
However, the official document COM(2013) 755, section 4, references the Food Chain Evaluation Consortium (FCEC) study, which found that 48% of meat consumers in the EU say that meat origin is of fifth most important when deciding what to purchase.
This prompted the European Parliament and Council to extend the mandate to all unprocessed pig, poultry, sheep, and goat meat. Also, it is now required that minced meat display on its packaging the percentage of fat content, and the collagen/meat ratio.
What the European Commission (EC) calls “cumulative traceability” is a new requirement as of December 13, 2013. It states that food manufacturers must list on their label the country of birth of their meat, the country in which it was raised, the country of slaughter, and the country in which it was processed.
The EC had to revamp the regulations about the way animal information was passed along from various suppliers so that there could be an established database containing the detailed history of each animal, therefore making it easier for you all to comply with these new countries of origin labeling laws.
EU Food Labeling Compliance Made Easy
A significant change that you may have to make to your existing label format is the removal of an “allergy box.”
This means that the content of allergens in your food product cannot be isolated in its own area on the label; rather it must be listed in bold, highlighted, underlined, or in the colored text as part of the normal ingredient list.
The QL-120X color label printer allows you to easily add color to specific text so that you are able to comply with the new regulations, satisfy your customers with easily seen allergen information, and even boost sales by enhancing your product aesthetically. QL-120X color label printer is the most efficient way to make changes to your labels.
Printing in-house provides many benefits such as the ability to manage every aspect of the printing process and make changes as needed without waste or downtime. You are able to print labels in any batch size, small to large, or for any product type; seasonal to the flagship.
You can even print your labels in captivating 1200 dpi, making for crisp, clear color on your labels that adds appeal to your packaging, and catch the eyes of new customers!
This color option is perfect for complying with the new requirement to add allergy information, which can require contrasting colors because label edits can be easily made through labeling software such as NiceLabel, which works seamlessly with our QuickLabel color label printers.
Easy software compatibility allows for templates to be created so you can automatically add information to labels, without having to constantly recreate fields for entering origin and allergen information.
Where Can I Learn More about EU Food Labeling Requirements?
If you are so inclined, you are able to access more information about these new regulations on the official EC page. Also, the Food Standards Agency (FSA) of the UK has a page with useful information about the allergen labeling aspect in the EU.
The hallmarks of Eastern Shore Tea are their quality and packaging, and when we traveled to Baltimore, MD, that’s exactly what we came to find.
But first: a little about the owner.
Stanley Constantine, owner of Eastern Shore Tea Company and its parent company Baltimore Coffee & Tea, drinks 10 cups of tea every day.
He’s deliberate and engaged and speaks with a low-end sort of rumble that peaks half an octave higher when he reaches points of interest.
At the mention of his new labels, and the boon in sales since acquiring his new Kiaro! label printer, that octave jumps.
“It’s interesting,” Constantine says, “since we installed the Kiaro! our tea sales have increased an average of about 40%.”
Then he takes a shallow breath, prepping for the big reveal, “Actually, one of our largest grocery chain customers told me that Eastern Shore Tea sales have increased 40% since we installed the Kiaro!.”
Eastern Shore Tea Company’s quality is unmatched, its process of making tea painstaking, and its customer service superior.
“We haven’t changed anything – except the label quality,” says Constantine, when talking about the enormous and sustained 40% jump in tea sales, “I’m pretty convinced that the Kiaro! is responsible.”
How the Kiaro! Did it
“As I said before we’ve changed nothing else. We’ve changed none of our recipes, none of the other elements of our packaging, save for the increased quality of the Kiaro!,” says Constantine.
“It has improved our packaging ten-fold, and that’s really supported by the increase in sales that we’ve experienced.”
So the labels look good?
Linda Lang, manager of Eastern Shore Tea Company, and 11-year-employee thinks so.
“It’s just amazing how good the Kiaro! can make the labels look,” she says, “the colors are rich and bright – it’s just completely changed the way the artwork on the labels looks.”
A Different Approach to Tea
“Eastern Shore teas differ from most national brands in a couple of different areas,” says Constantine. All of their teas are flavored naturally: they use real spices in their teas, not liquid flavorings, so in their teas, you’ll find real clove, real cinnamon, real ginger, real lemongrass.
Eastern Shore Tea starts with full leaf tea, and then to increase surface exposure they use a hammer-mill to cut the leaves down to tea-bag size.
The Kiaro! Joins the Eastern Shore
“We brought a Kiaro! in, set it up, and we printed some logos and some of our graphics. I was astounded with the quality. With the Kiaro! printing at 1200dpi,” says Constantine, “we were blown away by the quality.”
“I was thrilled when I saw the Kiaro! labels for the first time,” says Linda Lang, “ it was pretty exciting. It even will reproduce photographs which are really amazing!”
Private Labeling with the Kiaro!
Eastern Shore Tea has seen a large growth in customers requesting private label services, which they are uniquely set up to do because they’re totally vertically integrated.
“The Kiaro! has helped us with that goal,” explains Constantine, “because it’s so easy and effortless for us to create private labels for all of our customers.”
Eastern Shore Tea creates private label teas for major museums, grocers, and gourmet food stores around the country, but also for private functions and smaller parties.
“It’s effortless,” says Constantine, “one of our strong points is that our private label minimum is only 24 pieces. The reason it’s so low is that the Kiaro! is just effortless. We can easily print and go to production and it’s out the door the same day. It’s made our life a lot easier.”
Printing Tea Labels on Demand
Eastern Shore Tea went with the Kiaro! because they needed to print labels on-demand, and as needed. “In the past, we would have to order 10,000 of every single label. Now,” says Constantine, “we print over 300 SKUs on the Kiaro!. The ability to print on demand has saved us an incredible amount of money because we’re stocking only blank labels and we print as we need.”
Linda Lang loves how the Kiaro! has eliminated their inventory of pre-printed labels, “The labels aren’t sitting on the shelf for long periods of time. It’s just so easy to go and print a few labels with the Kiaro!.” With the Kiaro! Eastern Shore Tea Company prints large or small runs, at 8inches per second, for immediate, on-demand label printing.
“As much as I like the Kiaro!, I like the people at QuickLabel Systems even more. Of all the vendors we deal with, and we deal with vendors all over the world, the people at QuickLabel comprise the best vendor that we have,” says Constantine.
See How They Do It!
We even traveled down to Baltimore and shot some video in the Eastern Shore Tea facility! We watched them print labels, cut tea, package their products, and even visited their beautiful store-front. Check it out!