QuickLabel traveled to Kennesaw, Georgia to see how Dry County Brewing Company uses their Kiaro! D digital tabletop label printer to print beer labels right in their own facility.
After first tasting a locally brewed pale ale from his college town brewery, Trey Sinclair, President & Co-Founder, was compelled to recreate that experience for other entry-level beer drinkers.
Sinclair explains, “At Dry County, we really try to emulate that experience – making really good, world-class craft beer for folks who are trying beer for the first time.”
Today, Dry County brews a variety of IPA’s, ales, stouts, and lagers at their facility in Kennesaw, Georgia. Finding a more cost-effective and flexible labeling solution in QuickLabel’s Kiaro! D, they are now able to easily print beer labels on-demand, such as custom orders and seasonal brews, as well as labels for their taps, kegs, and more.
Trouble-Free Label Compliance
Because of the Kiaro! D was designed to produce labels that withstand multiple environments and contain all required FDA and TTB information, it became very simple for Dry County to stay on top of labeling regulations.
“That’s where the Kiaro! D comes in handy – allowing us to produce high-quality packaging on a small scale. Without that type of technology, we wouldn’t be able to do so.”
– Trey Sinclair, President & Co-Founder
From hand sanitizer to water-submersion, ice resistance, and more, the label materials used with the Kiaro! D is ideal for beer labeling applications. These label materials, all manufactured in-house, are refrigerator-friendly and can even be applied while wet or removed to recycle their bottles.
Using the Kiaro! D label printer and QuickLabel’s label design software, Dry County is also able to print alcohol percentages, nutrition facts, ingredients, volume, government warnings, and other requirements regardless of the bottle or can shape.
Small Batches and Seasonal SKUs
One of the greatest benefits the Kiaro! D provided Dry County was the ability to cost-effectively expand its product line and print custom orders. This includes producing seasonal products and variations such as summer ales, winter lagers, and holiday products in small batches.
“We’re able to label seasonal beers, very small quantity beers, and even specialty beers without worrying about minimum order quantities.”
– Trey Sinclair, President & Co-Founder
Dry County also took advantage of introducing multiple SKUs and product sizes from bottles, to cans, to growlers and more.
Without having to worry about minimum order quantities and overstock, the Kiaro! D has allowed Dry County Brewing to save time, reduce their cost-per-label and eliminate minimum order quantities.
Leveraging the Brand with Labels
In such a competitive industry, it takes more than the quality of the product to stand out on the shelves.
Sinclair reveals, “The craft beer space is a really crowded one. I’d like to think we make great beer here at Dry County, but there are a lot of local and national breweries that make great beer as well.”
Sinclair continues, “You have to have the whole package…literally. The label we put on it, the can we put it in, it’s all very important to the brand and the brewery.”
With the help of the Kiaro! D, Dry County quickly obtained full control over their labeling process and prints their professional, consistently branded labels as needed.
“We can print one-off stickers to hand out to people at festivals or tap stickers for our handles. We really leverage the Kiaro! D across a lot of different realms of packaging.”
– Trey Sinclair, President & Co-Founder
Taking advantage of its flexibility, for instance, Dry County even began using the Kiaro! D to create labels for their beer taps, kegs and promotional materials like bumper stickers! This allowed them to creatively get their logo out there and generate brand awareness in more ways than one.
Sinclair concludes, “The Kiaro! D has helped to both cut costs and save time here at Dry County Brewing. It’s really important for us to be able to have the labels on-hand when we need them, and the Kiaro! D allows us to do just that.”
Looking to Print Beer Labels In-House?
If you’re interested in learning more about how you can print beer labels on-demand, feel free to contact us to schedule a free demonstration or speak with one of our specialists!
About Dry County Brewing Company
Dry County Brewing Co., located in Kennesaw, GA, produces a wide variety of craft beer and hosts regular events such as Friday Flight Nights, Sunday Yappy Hour, Tuesday Trivia, and seasonal events like “Boos and Brews.” To learn more about Dry County Brewing, visit them on their website at www.drycountybrewco.com or follow them on social media @drycountybrewco.
Many companies outsource their product labels to save on costs and maintain production efficiency. But when you break it down, is outsourcing really the most efficient route? Depending on your business size and needs, it could be more beneficial printing prepared food labels in-house.
Here are the top four reasons why taking label production in-house can be the better option:
1. Outsourced Printing Comes at a Price
While using another facility to produce your prepared food labels might seem like a giant weight off your shoulders, it may not necessarily be the case. Outsourcing can end up severely delaying your labeling process, costing your business valuable time and money.
For example, if an outsourced label shipment becomes delayed, so will the orders your company was scheduled to have in stock and on the shelves. These delays will happen, as do errors.
Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses and prepared foods.
On implementing short-run digital label printers in-house, Impression Technology Europe reveals, “Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost-effective than outsourcing, and based on the output.”
Our main alternative to outsourcing, investing in an in-house digital label printer will not only save you time but also reduce cost-per-label.
2. NOT ALL ENVIRONMENTS ARE CREATED EQUAL
Printing prepared food labels in-house have its benefits when varying environmental requirements come into play.
Just because some prepared foods need to be frozen, doesn’t mean the quality and appearance of your packaging should suffer. Your store’s frozen foods need to remain cohesive with the rest of your prepared food line. After all, it is your brand. However, using the wrong label for the products environment can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, and labels falling off.
If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.
Ultimately, finding the correct label material is just as important to your printed results as your design. AstroNova has developed special materials that are capable of absorbing the inks so that printed labels do not smear and reproduce the most accurate colors possible.
The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.
One example of an easy in-house printing solution is the QuickLabel QL-120X, or wide-format QL-850 inkjet label printers. These printers are known for printing frozen food labels that are extremely durable. With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.
3. It’s Not Easy to Keep Up with FDA Regulations & Demands
Keeping up with the FDA’s changing regulations and formats can greatly affect your product labels. If standards are not met, your entire product line could suffer from massive recalls.
This intimidating process includes font restrictions, mandatory statements, allergen alerts, and stringent calculations for daily values.
As a food manufacturer or grocer, you want to spend your energy on your recipes, production, branding, and sales – not on interpreting FDA labeling mandates.
While it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customers with the quality and transparency they deserve, you can make it easier on your business.
This is where an in-house label printer truly shines. For every change in date, rule, format, etc., you can immediately customize your labels on the spot.
Printing prepared food labels in-house give you the ability to print the exact number of labels you need on-demand. Meaning no more wasted labels, no more overstock, and no more falling short. This gives you more flexibility in your printing process, as well as introducing the option for seasonal or promotional packaging.
4. Things Are Better When You’re in Control
Your labels are the face of your brand, so you always want to maintain professionalism and put your best foot forward. If you want to be in control of your business and remove exterior dilemmas, it may be time to consider printing prepared food labels in-house.
Looking to Print Food Labels In-House?
If you’re interested in high-quality, short-run label printing in-house, feel free to compare our line of complete labeling solutions, including software, media, and a wide range of digital label printers from monochrome barcode printers to photographic inkjet color labeling systems and presses.
Or, if you’d like to speak with one of our field sales engineers or media specialists, feel free to contact us for more information! They would be happy to work with you to find the right solution for your application.
It’s that time of year again; time to decorate your store windows, run holiday sales, and most importantly, switch up your product labels. Why? Seasonal packaging can help gain customers.
If you print your labels in-house, this isn’t a hard task to complete. But if you don’t print in-house, that is something you may want to reconsider.
Holidays Can Equal More Sales
During the holidays, you could be missing out on major sales revenue without seasonal packaging. Why?
Products that are polished, seasonal, and unique have a better chance of being picked up and chosen over a similar product.
Recent studies show that product labels are much more critical in the buyer’s journey than anticipated.
Ben Schubert from Nielsen’s Innovation Practice in Europe was recently involved in a report analyzing the topic stating, “Package design is the dark horse of the marketing world. It receives little attention compared to other marketing disciplines, and its impact tends to be vastly underestimated.”
More often than not, what we think are the little things actually end up being much bigger.
When we see something aesthetically pleasing, it catches our eye. The consumer is looking for your exact product, but if not presented the right way, it is easily passed over.
This is especially heightened during the holiday seasons, where our eyes are trained to pick up on certain color patterns and images. Not convinced?
Nielson continues, “Back-to-basics marketing such as how essential it is to stand out at the shelf has become slightly lost due to marketers’ increasing focus on where to advertise in a media-saturated world.
Nearly 60% of product decisions are made at the shelf, and 56% of European consumers say the in-store discovery is one of their top information sources for new products, compared to 45% for TV ads.”
Now those are staggering numbers. More than half of consumers’ decisions are made at the shelf? Presuming the setup is that of a regular market, that means more than half of the buyer’s decisions are based on the label alone.
That’s something to pay attention to.
It is more important than ever to remain ahead of the curve
And utilizing information like this will help push you to the forefront.
Think about it, which product would be more likely purchased on the spot: a branded box of truffles or a holiday packaging edition of similar truffles? The presentation matters. Most would go with the latter.
This year, while speaking on a similar topic, Gillian Christie, founder & CEO of adVentures Academy reveals that “Design message on packaging can be the make or break point with your target audience.”
And we couldn’t agree more.
Your seasonal packaging and even personalized packaging can help you gain customers, giving you an edge on your competition and a greater chance for consumers to try your products.
Christie continues, “Understanding consumer behavior and identifying the exact buying motivators, hot buttons and the specific ‘conversion factor’ for that target audience is the differentiating factor between a good design and a great design.”
Now that the labels and packaging have been identified as such a large conversion factor (60%), the opportunity to greatly increase your consumer base is within your grasp.
So how do you use this to your advantage?
Take control over your production line and print your labels in-house.
Managing your labeling process can reap a plethora of benefits in addition to catching the customers’ eye. With less room for errors, no wait time or shipping, and reduced waste, your in-house label printer or packaging system would be earning its keep by saving and earning you money.
What are you waiting for?
It’s the holiday season! Get inspired! Feel the magic! And make your packaging great.