How V-Shapes Uses AstroNova’s TrojanLabel® T2 Press

CASE STUDY: How V-Shapes® Uses AstroNova’s TrojanLabel® T2 Press to Meet Production Demands for New Single-Use Portion Packet Technology

The Challenge

V-Shapes® is the creator of innovative unit-dose packaging sachets and the machinery to produce them. V-Shapes sachets are a brand-new way to safely, affordably, and sustainably pack products in unique single-dose packaging that can be opened in a single gesture using one hand, ranging from hand sanitizer to honey and more. The company, which specializes in developing innovative solutions for the world of packaging, strives to make life easier for consumers and improve their experience with the products they use through their packaging innovations. They invented and patented a new idea for single-portion packaging that could be opened with just one hand, making the packaging more user-friendly and more efficient than the traditional single-portion packets on the market.

With the constant activity of the Research & Development team, the company’s sales and production quickly increased. The rapid growth V-Shapes experienced was a testament to the market’s need for and satisfaction with the product. The patented opening system technology is the first way to extract up to 99% of a product without waste and spillage, making it ideal for a wide range of applications such as foods, cosmetics, medical and pharmaceutical products, and chemicals, for either liquid or semi-solid contents. Additionally, the compact shape of the packets makes storage more efficient, cutting logistics costs and reducing bulk.

The advantages for both the consumer and the client are vast, and V-Shapes sought a solution to meet their scalability and customization needs. V-Shapes wanted to offer clients the opportunity to decide the size, type of aperture, and graphic layout, to meet any need, from attracting new clients to increasing brand loyalty or just repackaging a product they already know and love. This would require a specific, highly technical piece of equipment like nothing they had yet seen on the market.

The Solution

V-Shapes partnered with AstroNova to integrate the TrojanLabel® T2 high-volume digital inkjet press into its V-Shapes PRIME packaging machine. The PRIME applies a V-Shapes patented pre-cut on the 100% recyclable polypropylene semi-ridge lower layer, followed by exact product dosing then sealing and cutting to form customized filled sachets at up to 2,100 units per hour. The integration of the T2 delivers high-quality 1600 dpi printing in-line on sachets using designed-for-recycling materials developed by V-Shapes and partners that can be printed using digital inkjet technology. The compact footprint of the equipment makes it a convenient solution for relatively small spaces, requiring only a single operator. It delivers a robust return on investment for packaging converters/fillers and their brand owner clients.

Results

By placing the TrojanLabel T2 digital inkjet printer in line with the V-Shapes PRIME packaging line, manufacturing of V-Shapes sachets is even more productive, eliminating the need for a pre-print phase and delivering the fast turn times that today’s brands are looking for.

About V-Shapes

Founded in 2018, V-Shapes is the leading provider of products and services designed to produce and fill single-unit dose packaging that enables products to be dispensed using one hand. Located in Bologna, Italy, V-Shapes manufactures, sells, and services innovative vertically integrated systems for single-dose packaging that minimize waste, shorten time to market, offer a more sustainable packaging solution, and are a unique and safe means for consumers to dispense single-unit measures of liquid and powdered products. The company partners with packaging converters/fillers around the globe to offer these unique services to brands in a wide range of industries, from food and cosmetics to hand sanitizer and industrial products that are efficiently served up in single-unit doses, producing packaging on-demand in small or large quantities.

Effortlessly Design, Manage, and Print Your Labels In-House

…. All with CQL Pro Labeling Software

In the labeling industry, it’s no secret that having in-house labeling software can improve efficiency, saving time and money by effortlessly managing the combination of artwork and data that make up a label file.

With the help of professional labeling software, like CQL Pro, artwork can exist in various image types like png, jpg, pdf, tiff, etc.  Data can come from multiple data sources such as your company’s ERP or another external database.  Additionally, enjoy the ability to add other common label elements, such as barcodes, QR codes, date of manufacture, expiration dates, lot codes, etc.

Label Image Types

If you’re looking to print high-quality labels, it requires a suitable, high-quality printing file.  Here’s a brief outline for anyone who may be newer to the industry:

Vector: vector graphics are mathematically drawn points, lines, curves, and shapes. When scaling a vector image file, as it’s not low resolution, there’s no loss of quality, so it can be sized to your desired scale.  Vectors are widely used for logos, line art, 3-D renderings,  text, and variable data like barcodes.

Raster: raster graphics consist of individual, colored pixels that compose a single image.  While great for photographic elements and textures, these files can be sized smaller but not larger as it’ll compromise the resolution quality.  A sufficient resolution of at least 300dpi is recommended for these to avoid poor print quality. ( jpg, png, and tiffs are common raster image types)

PDF: As PDFs can use both vector and raster graphics, they’re typically the optimal choice for label designs.

How Can CQL Pro Labeling Software Help?

First, what exactly is CQL Pro? Compatible with any label printer in the market with a Windows® driver, CQL Pro is AstroNova’s advanced labeling software that allows users to easily design and print custom labels for color and monochrome label printers. Complete with Label Designer and Print Manager, users can create and edit label designs, design printer profiles, and easily monitor or create print jobs across any label printer model.

With an intuitive, easy-to-use interface, this software makes creating and accessing your label files simple and allows users to quickly print multiple jobs with differing designs and varying quantities, all without interruption.

Additional features include a label converter for easy conversion, job monitoring for in-process print jobs, and an easy-access launcher with shortcuts to your recent designs, print manager, print jobs, and more.

Learn more about CQL Pro labeling software and how integrating it can help you design, manage, and print your labels in-house.

Special Offer!

Download CQL Pro today for a FREE, full-featured 30-day trial!

Questions? Let us know, we’re here to help!

At AstroNova, we offer a total labeling solution. We provide the tools you need to integrate production efficiencies into your business and keep up with industry demands from a wide variety of label printers, materials, technical support, training, and a library of support videos. Contact us to schedule a free, web-based demonstration and to speak with one of our specialists!

Create a Valuable Customer Experience Guaranteed to Build Brand Loyalty

Learn How to Surprise and Delight Customers and Why it’s so Important in Today’s Market

Everyone loves to receive and open a package. Regardless of age, the anticipation someone feels when their package arrives and it’s time to dig in is a universal feeling. Now more than ever, with saturated markets and ever-changing marketing tactics, brands are fighting to find ways to stand out from the crowd, build brand loyalty, and satisfy current customers.  One way to create an impressive, valuable experience?  Create a unique unboxing experience for your customers.

Understanding an Unboxing

What is an unboxing experience exactly? To put it simply, it’s the act of unpacking a box or package that strives to create a memorable experience and interaction with a customer when first unboxing a product. This is an effective way to gain a competitive edge over the competition and stay top-of-mind for customers.  First impressions count – use the tactics below to create positive interactions and promote your brand.

brand loyalty

Build your Brand

This may seem like the most obvious piece, but brand your packaging and, more importantly, make it unique to your brand. Above all, creating this type of experience for your customers is an excellent way to stand out against competitors and build brand loyalty. This gives you an opportunity to garner a response from your customers – studies have shown 40% of consumers are more likely to make repeat purchases from a vendor that stands out and has premium packaging.

brand loyalty

Personalize the Packaging

Everyone wants to feel special.  So, you can ensure your customers feel valued by adding simple touches to make the experience memorable. For instance, examples of this include notes within the package or personalized messages.

Utilize Unique Materials

Consumers crave sustainability and are conscious of a brand’s values and priorities. Therefore, opt for reusable or environmentally-friendly materials and avoid appearing wasteful or careless, which can ultimately be harmful to your brand image—looking for high-performance, eco-friendly options? Browse GetLabels.com for a variety of materials to meet this demand.

Customers Will Market for You

Personalizing your packaging or creating a WOW unboxing experience for customers may seem like an unjustifiable cost. But, people enjoy sharing positive or unique experiences. Now, thanks to the power of the internet and with online unboxing videos being wildly popular, a single customer’s experience can be seen by any number of people with a simple upload or share. This creates an authentic experience that people enjoy viewing, and others may anticipate having the same experience themselves, encouraging a purchase, or creating simple brand recognition at the very least.

Trusted Solutions to Make Your Products Pop and Get You Started

QuickLabel QL-300 – a five-color tabletop digital label printer with the added capability of printing in white, allowing you to expand your labeling possibilities. This system enables brand owners to create high-quality labels with the utmost durability, ensure a competitive cost of ownership, and set their brand apart with vibrant, impactful product labels.

TrojanLabel T3-OPX – this wide-format overprinting system is designed to print on a wide variety of ink-receptive surfaces such as cardboard, postcards, boxes, paper bags, wooden planks, or thicker objects like blister envelopes or folded boxes ready for shipment.  Create a variety of customized pieces with the T3-OPX.

brand loyalty

TrojanLabel T2-C – a one-of-a-kind, a high-volume tabletop label printing press that incorporates the features and functionality of a traditional large production press into a footprint small enough to fit into any size print department.  This solution also offers the opportunity to print glossy and polypropylene labels guaranteed to make your branding shine.

TrojanLabel T2-L – the world’s first industrial-grade, professional digital press for flexible packaging utilizing water-based inks. This flexible packaging water-based inkjet press also comes with inline cold lamination. Therefore, the T2-L accommodates a wide range of flexible packaging solutions, expanding your options and unboxing possibilities.

brand loyalty

Interested in any of the above labeling solutions? Let us know. We’re here to help!

At AstroNova, we offer a total labeling solution. Above all, we provide the tools you need to integrate production efficiencies into your business and keep up with industry demands. From a wide variety of label printers, materials, technical support, training, and a library of support videos. Contact us to schedule a free, web-based demonstration and to speak with one of our specialists!

Best Practices for Cleaning Your Printer

At AstroNova, we understand right now with current events, depending on the industry, keeping up with demands may be more critical than ever. As part of AstroNova’s commitment to our customers in maintaining a safe and hygienic workplace, we’ve provided an outline that includes recommended disinfection materials and procedures you may find helpful when cleaning your printer. Studies show that frequently disinfecting commonly used surfaces is essential in preventing the spread of germs and viruses, which may remain viable for days on a variety of surfaces. Whether you own a QuickLabel or TrojanLabel printer or not, we hope you find this information helpful.

Recommended Procedure for Disinfecting and Cleaning Your Printer

The CDC recommends the following disinfecting products:

  1. Diluted household bleach solutions (5 tablespoons (1/3rd cup) bleach per gallon of water)
  2. Alcohol solutions with at least 70% alcohol
  3. Most common EPA-registered household disinfectants should be effective
Materials Required
  1. Disposable gloves
  2. Disinfectant solution
  3. Cleaning cloth/towel
Procedure
  1. Wear disposable gloves and ensure disposal of them after completion of this procedure
  2. Turn your printer Off
  3. Clean the exterior of the printer
  4. Apply disinfection solution on the cleaning cloth ( Do not apply the solution directly on the printer)
  5. Thoroughly wipe the exterior of the printer and the most commonly touched surfaces, such as media guides, ink doors, and handles
  6. Wipe the surrounding area where the printer is installed
  7. Wipe the shelves where your label material is stored
  8. After completion dispose of the gloves and cleaning wipe
  9. Wait for the surface of the printer to dry then turn it ON
  10. Repeat this procedure at the start and end of your shift

In conclusion, preventative actions like these are necessary to stop the spread of any type of viruses to protect your health. Ensure taking your time when following this procedure and repeat it as often as needed.

Questions?

If you have any printer or printer supply-related questions, feel free to contact us. From medical device to chemical, sanitation, nutraceutical, food and beverage, and everything in between, AstroNova has all your hardware, software, and material needs for labeling.

Not Your Average Licorice, Not Your Average Label Printer

During a trip to Denmark,  AstroNova met with luxury licorice company Lakrids by Bülow to see how they use their QuickLabel QL-300 to print quality, high-end labels to complement their brand.  

Now a luxury licorice brand with global reach, Lakrids by Bülow got its start in 2007 when the first shop was opened in Svaneke, Denmark.  The shop was an instant hit with locals, and the product seemed to be so popular, keeping up the demand was a challenge.  But, just a year later, in 2008, they scaled production to meet the demand, opened their first factory, and installed a licorice machine. From there, the operation only grew bigger.  Especially once Lakrids did what was said couldn’t be done – coat the licorice with chocolate.

Over a decade later, with a vision to spread the love for licorice around the globe, Lakrids has built itself into a high-end, luxury brand with fans around the world. Making their products all on-site with raw materials, Lakrids prides itself on not being your average licorice. Now, with over 25 locations globally, operations have understandably expanded to meet demands, and Lakrids has added the QuickLabel QL-300 to its production line and uses it to print its high-end labels on the tops of its product jars.

The Power of CMYK + WHITE to Create High-End Labels

high-end labelsWhile QuickLabel was there, Lakrids expressed their appreciation and excitement about the quality of the white color, which influenced their decision to purchase the QL-300. With a desire to truly create something special, quality and branding are of utmost importance. 

So, when Lakrids was searching for a labeling solution, they were looking for a solution that would heighten their brand and, ultimately, add value to it. Lakrids wanted to print brilliantly beautiful labels to match the aesthetic of the brand, which is where QuickLabel came in. 

Tage Kusk, Technical Director at Lakrids by Bülow, said, “The QL-300 prints extra-wide like we needed to have the right background for our labels. The labels printed on the QL-300 look magnificent.”  

Kusk continued, “We get the labels on the same day, and we can change the design if we’re not satisfied since we have the flexibility to do so.” “Having the capability of printing with the white toner gave us a perfect look. The QL-300 can do so much more than you expect.”  

It’s All in the Packaging 

Lakrids by Büllow takes pride in not just selling a product but selling a design item.  They’ve found their customers enjoy the look of the product, and for this, Lakrids has become an icon.   

“The thing our customers should know about Lakrids by Büllow is that its quality and we care about every little part; not just the core part that you eat, but also about the packaging and labeling.”, said Kusk. 

high-end labels

  “We make the world love licorice!

Looking to Print Labels In-House?

If you’re interested in learning more about how you can print dynamic, luxury labels on-demand, feel free to contact us to schedule a virtual demonstration or speak with one of our specialists!

Domaine De Baudry Prints Marmalade & Confectionery Labels In-House

Local French favorite confectionery, Domaine De Baudry, uses a QuickLabel® QL-300 to efficiently print premium, high-quality confectionery labels on-site. 

In the quaint town of Saint-Hilaire de Pionsat, located in the heart of the Auvergne region, in a scenic, charming village, you’ll find Domain De Baudry. A multi-generational family-owned marmalade and confectionary company, equipped with an on-site factory, store, museum, and restaurant, Baudry is a local favorite.

Making and packaging their regional products all in-house requires a reliable, quality, labeling solution.

Vincent Bône, Baudry’s Company Manger, speaks highly of the company’s legacy and products.
Bône’s father was a farmer and started the company in the 1970s on a raspberry plantation, where Baudry still resides today.  Once a small operation, today, they have more than 150 varieties of jams. With the introduction of the QuickLabel QL-300, a five-color toner-based label printer, Baudry can now quickly and effectively label their products.

Small Batches and Efficient Labeling

“Before we got the QL-300, we used laser-color photocopiers with cutouts – very tedious work.  The printers we worked with had problems with deadlines, quantity, and with stock”, said Bône.  “When I saw the QL-300, I thought it was the machine we needed.”

Using local whole fruits, all-natural flavors and traditional, family recipes, Baudry creates, labels, and sells a variety of products.  From marmalades to wines, beers, honey, and a wide selection of oils, Baudry needs a reliable labeling solution suitable for a full line of products.

“…The QL-300 allows us in small quantities and in a flexible way, to make rolls and adapt them to our automatic labelers. So it’s rather simple to make labels with the QL-300”, says Bône.

Label Durability

Baudry prides itself on seeking the “good taste of our childhood.”  Since the family takes a lot of pride in crafting these gourmet products, and their branding holds a lot of significance,  they needed a solution that wouldn’t cause label wear or tarnishing over time.   Because jam has a long shelf life, label durability was a priority to the family when searching for a labeling solution.  Luckily, they were able to find that required durability with the QL-300.  Says Bône, “what’s nice about the QL-300 is that it allows us to go farther in the offer we can make to our customers, so now we can offer Kraft labels, transparent labels, and completely white labels.”

Looking to Print Product Labels In-House?

If you’re interested in learning more about how you can print beer labels on-demand, feel free to contact us to schedule a demonstration or no-obligation consultation.

 

Top 4 Reasons Why You Should Be Printing Prepared Food Labels In-House

Many companies outsource their product labels to save on costs and maintain production efficiency. But when you break it down, is outsourcing really the most efficient route? Depending on your business size and needs, it could be more beneficial to print prepared food labels in-house.

Here are the top four reasons why taking label production in-house can be the better option:

1. Outsourced Printing Comes at a Price

While using another facility to produce your prepared food labels might seem like a giant weight off your shoulders, it may not necessarily be the case.  Outsourcing can end up severely delaying your labeling process, costing your business valuable time and money.

For example, if an outsourced label shipment becomes delayed, so will the orders your company was scheduled to have in stock and on the shelves. These delays will happen, as do errors.

Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made-to-order businesses and prepared foods.

prepared food labelsThe best way to avoid these dilemmas is by investing in a small, short-run digital label printer to easily bring production in-house.

On implementing short-run digital label printers in-house, Impression Technology Europe reveals, “Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost-effective than outsourcing and based on the output.”

Our main alternative to outsourcing, investing in an in-house digital label printer will not only save you time but also reduce cost-per-label.

2. NOT ALL ENVIRONMENTS ARE CREATED EQUAL

frozen food labelsPrinting prepared food labels in-house have its benefits when varying environmental requirements come into play.

Just because some prepared foods need to be frozen, doesn’t mean the quality and appearance of your packaging should suffer. Your store’s frozen foods need to remain cohesive with the rest of your prepared food line. After all, it is your brand. However, using the wrong label for the product’s environment can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, and labels falling off.

If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.

Ultimately, finding the correct label material is just as important to your printed results as your design. AstroNova has developed special materials that are capable of absorbing the inks so that printed labels do not smear and reproduce the most accurate colors possible.

The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.

One example of an easy in-house printing solution is the QuickLabel QL-120X or wide-format QL-850 inkjet label printers. These printers are known for printing frozen food labels that are extremely durable.  With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.

3. It’s Not Easy to Keep Up with FDA Regulations & Demands

label nutrition facts table

Keeping up with the FDA’s changing regulations and formats can greatly affect your product labels. If standards are not met, your entire product line could suffer from massive recalls.

This intimidating process includes font restrictions, mandatory statements, allergen alerts, and stringent calculations for daily values.

As a food manufacturer or grocer, you want to spend your energy on your recipes, production, branding, and sales – not on interpreting FDA labeling mandates.

While it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customers with the quality and transparency they deserve, you can make it easier on your business.

This is where an in-house label printer truly shines. For every change in date, rule, format, etc., you can immediately customize your labels on the spot.

Printing prepared food labels in-house give you the ability to print the exact number of labels you need on-demand. Meaning no more wasted labels, no more overstock, and no more falling short.  This gives you more flexibility in your printing process, as well as introducing the option for seasonal or promotional packaging.

4. Things Are Better When You’re in Control

Your labels are the face of your brand, so you always want to maintain professionalism and put your best foot forward. If you want to be in control of your business and remove exterior dilemmas, it may be time to consider printing prepared food labels in-house.

Looking to Print Food Labels In-House? 

If you’re interested in high-quality, short-run label printing in-house, feel free to compare our line of complete labeling solutions, including software, media, and a wide range of digital label printers from monochrome barcode printers to photographic inkjet color labeling systems and presses.

Or, if you’d like to speak with one of our field sales engineers or media specialists, feel free to contact us for more information! They would be happy to work with you to find the right solution for your application.

4 Reasons Why You Should Be Making Your Own Food & Beverage Labels

Many companies outsource their product labels to save financially and produce efficiently. But is outsourcing really the most efficient route? For small to medium-sized business owners, outsourcing is not always the best solution. Depending on your business size and needs, you may be better off making your own food & beverage labels in-house.

Impression Technology Europe explains, “Recently, another type of printing has become more attainable for smaller companies…digital ‘short run’ label printers. Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost-effective than outsourcing and based on the output.”

How do you know if this is right for you? Here are four reasons why you should be making your own food & beverage labels in-house:

1. Outsourced Printing Comes at a Price

We mean that both literally and figuratively. While using another facility to generate your food labels might seem like a weight off your shoulders, that may not be the case.

Passing the task to an outside source can end up severely delaying your labeling process. Why? Not only will you have your company’s shipping schedule to track, but the arrival of your outsourced shipment as well.

If an outsourced shipment becomes delayed, so will the orders your company was originally scheduled to deliver. For small business owners, this can lead to a lot of unhappy customers or market vendors.

These delays will happen, and so do errors. Labeling errors can take more of a toll on your business production line than a delay in shipment.

The unexpected misprint forces your business to return and reorder labels. Misprints can cause setbacks and affect the use-by/sell-by dates on your products. This is especially true for made-to-order businesses, which can lead to wasted products.

If your business has experienced these delays, you may want to consider an in-house or on-demand label printer. With the ability to print labels in your own facility, there will be no more error or shipment delays affecting your product line. What’s more, these printers give you the ability to create your own use by/sell by dates with complete label customization.

2. Not All Environments Are Created Equal

frozen food labelsMaking your own food & beverage labels is also a huge plus when selling products that must be stored in specific environmental requirements.

Frozen foods need to have unique and attractive labels, too. After all, it is your brand. But, it’s equally important that your frozen food labels don’t fail. Using the wrong label can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, falling off in low temperatures. One should not be sacrificed for the other.

If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.

The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.

An easy in-house printing solution is the QuickLabel QL-120X or QL-850 inkjet label printers. Also, the QL-300 toner-based label printer is a durable option that prints white on a variety of label types such as colored, metallic, and kraft labels. These printers are known for printing frozen food labels that don’t peel off in high-quality 1200 dpi imagery.

With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.

3. Keep Up with FDA Regulations

Of course, keeping up with the FDA’s changing regulations and formats can greatly affect your product labels.

The intimidating process includes font restrictions, mandatory statements, allergen alerts, and difficult calculations for daily values.

As a food manufacturer, you want to spend your energy on your recipes, production, branding, and sales – not on interpreting FDA labeling mandates or trying to explain the requirements to an outside vendor.

However, it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customers with the quality and transparency they deserve.

An in-house label printer is especially valuable in these situations. For every change, the label design and format can be immediately customized in your own facility.

What’s more, by owning an in-house label printer, you don’t have to worry about overstock or wasted labels due to changes in regulations. This gives you more flexibility in your printing process, introducing the option of seasonal or promotional runs.

Making your own food & beverage labels gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand.

4. You Deserve to Be In Control of Your Business

QL-120X | Food LabelsYour labels are the face of your brand, so you always want to put your best foot forward.

With outsourced labels, you don’t get to have complete control over your labeling process. Edits take longer, shipments get delayed and labels are bound to be wasted.

In-house printing has evolved with small, tabletop label printers for businesses. These label printers serve as a central database, with the ability to store, revise, locate and print any design on-demand –ultimately opening new doors for small to medium-sized businesses.

If you want to be in control of your business or are experiencing any of the above labeling issues, it may be time to consider taking your production line in-house.

AstroNova Product ID specializes in on-demand, digital tabletop label printers, and professional digital label presses. For someone in the food and beverage industry interested in quality, short-run labels, they are worth looking into.

Jody’s Popcorn Labels POP!

In Virginia Beach, Jody’s Popcorn sells freshly made, caramel-coated, chocolate drizzled and savory popcorn snacks. With their unique line of product flavors, they rely on their Kiaro! label printer (our updated printer is the QL-120X) to produce the famous popcorn labels that pop!

What Makes It Gourmet?

Michael Katz, Vice President of Jody’s Popcorn, explains, “People often ask what gourmet popcorn is. What gourmet means to us is that we use the highest quality ingredients that we can find because we are very concerned about our flavor profile and the quality of our product.”

We traveled to Virginia Beach to get a taste of what Jody’s Popcorn is made of and see how they use their QuickLabel printer to make their popcorn labels look as good as their freshly popped batches taste.

It’s About Quality AND Quantity

popcorn“Our quality is not just about the product, but the overall experience at Jody’s,” stresses Katz, “At our oceanfront store, we make freshly popped popcorn right there.”

While the quality of their popcorn is a priority, their quantity demands (no matter how big or small) are important to them as well.

Michael Katz explains, “The oceanfront store grew in popularity. We had lots of demand for our products, so Jody’s leased facilities that we’re able to produce much larger quantities of popcorn. We were then able to label that product and offer a much wider variety at our oceanfront store, also satisfying the needs of wholesale customers.”

But with that expansion, Jody’s needed a reliable printer that could take on their growth, as well as take care of quick in-store demands. As the business grew, so did Jody’s product line. It became less affordable to order thousands of popcorn labels for all of their many flavors, changing order sizes, and special requests for custom labeling.

“What we had before was outsource printing,” explains Katz, “We were making a lot of products and sending a lot of products to be outsourced. But the cost of having all that inventory sitting on our shelves didn’t seem to make much sense.”

QuickLabel Meets Jody…

Looking for a short-run labeling solution, Jody’s found QuickLabel Systems and the Kiaro! label printer.

michael_katz_kiaroKatz quickly discovered how easy it was to operate a Kiaro!, stating, “My concern then came, how difficult is that to operate? And it was really very simple. Anybody that could operate a printer can operate this printer.”

“When I first saw the Kiaro!, my initial impression was, ‘Wow! It’s not drab, and I’m not interested in printing anything that’s drab.’ So I really connected with that,” reveals Katz, “Once I looked at it operate, I was impressed with the quality of what was being ‘spit out,’ if you will, as the finished product. These labels were just coming off and they were beautiful.”

QuickLabel’s Kiaro! Saved Them Time & Money

“Our ability to flourish in both the promotional products industry and the wholesale business has been greatly enhanced by our ability to create custom labels. That gives us the ability to very quickly customize a package for customers. If a particular customer wants to have their farm store on it or their gift store, we’re able to produce that here, quickly, in our facility and put that on the bag and get it out the door,” Katz states.

“There are times when we find that we forgot to order a pre-printed label and we need it right now, or we’ve ordered it, but there’s a problem at the printing company and they can’t deliver the label at the time we expect,” Katz explains.

He expands,“With the Kiaro!, we not only use it to print our custom labels and small quantity product labels, but we also use it as a back-up printer. We can print exactly the same label we send out for our large-runs of pre-printed labels and the Kiaro! labels look indistinguishable from an outsourced label. It is really a wonderful situation.”

“The Kiaro! printer has saved Jody’s time and production. The amount of time it takes for us to produce a custom job has decreased greatly. We can literally have somebody walk into the printing area and say ‘I need this’ and turn it around in 10-15 minutes,” concludes Katz.

Want More?

To learn more about how the Kiaro! the color label printer can save you time, money, and provide you with gorgeous customized color labels, click here.

Or contact us today by giving us a call, sending us an email, or deciding to schedule your own Kiaro! demonstration!

About Jody’s Gourmet Popcorn

Jody’s Gourmet Popcorn of Virginia Beach, VA makes fresh, delectable kettle corn, caramel corn, and flavored seasonal popcorn for all the world to love. Shop in-person at their beautiful oceanfront store at 31 Ocean Shops, or online at www.JodysPopcorn.com.

If you’d like to sell Jody’s Popcorn in your own retail store, wholesale pricing and quantities are available. Jody’s makes a great fundraiser for your school or organization with custom packaging for special events and other special orders.

To contact Jody’s, please call 866.797.JODY or visit their Facebook page.

Amoretti Prints Beautiful Gourmet Food Labels

In Oxnard, California, just a short drive north along the Pacific Coast Highway from Los Angeles, is Amoretti, one of the country’s premier makers of gourmet ingredients and high-end flavors.

How Amoretti perfects their high-end flavors so perfectly is a secret, known to only a select few who work in their kitchens. How they package those products at a professional level is a different story: they use the QuickLabel printer.

For chefs interested in using the most premium quality ingredients, Amoretti products are a must-have. The dedicated staff at Amoretti has found that in order to present their products on the top shelf, a QuickLabel color label printer is equally essential.

Amoretti’s Use of the QuickLabel Color Label Printer Leads to Success

1000’s of Ingredients, 1000’s of Gourmet Food Labels

Because Amoretti makes hundreds of different products, and constantly innovates new flavors to fulfill customer demands, they invested in three QuickLabel color label printers to print their gourmet food labels.

Some Amoretti flavorings sell faster than others, and predicting demand for every single flavor is impossible – so Amoretti prints their own professional labels, and never wastes time, money, or valuable inventory space.

“I first looked at purchasing the Kiaro! because we developed so many new products every day,” said Roland Cooper, CIO of Amoretti, “and it just doesn’t make sense for me to develop a product, create a label, and have it printed [elsewhere].” Because of the versatility and immediacy of printing with the Kiaro!, you’ll never worry about wasted extra labels that you’ll never use, and never waste labels that grow obsolete on your own warehouse shelves.

Fast, Beautiful Labels

“Our products are high-end pastry ingredients. We’re on the top shelf,” says Nick Squires, IT and Social Media coordinator. “Our Kiaro! printers allow us to look that way.”

Standing out on the shelf is imperative for anyone in the food business; whether in grocery stores or at farmer’s markets, the labels need to grab the shopper’s eye.

“A business owner should really look at the Kiaro! as a way to make their products look better, and to draw attention to their products. They look very professional,” says Cooper.

The Kiaro! label printer makes labels in stunning quality, at extremely fast speeds (8 inches per second) to keep up with even the fastest production schedule, and to get foods out at their freshest. “The labels come out so fast that we’re able to get them to the warehouse within minutes of their request,” says Victoria Casey, a graphic designer at Amoretti.  “When printing from the Kiaro!, the colors are true to what we’re seeing on the monitor, true to what our designers are seeing, and true to what our labels have always been.”

Because of the Kiaro! prints in astonishing 1200 dpi, you can print the most intricate, readable barcodes for any P.O.S. The fine detail is perfect for nutrition labels which contain a lot of information in a small amount of space.

“And you don’t need to have a highly trained staff to run these printers,” adds Cooper.

Beautiful Labels for  Top-Shelf Products

Nick Squires also said, “Having the Kiaro! printer has allowed us to expand the quality of our nice-looking labels onto more products.  They’re more attention-grabbing, they look better. We used to have a lot of products that just had simple black and white labels,” but with having three Kiaro! label printers in-house, it “allows us to print very nice full-color labels for all of our products.”

“The Kiaro! has allowed us to sort of put a visual statement on our products,” said Squires, “Our products are the high-end pastry ingredients in the pastry ingredient world. Our Kiaro! printers allow us to print full color, very professional-looking labels, allow us to put our products on the top of the shelf, and have them look like they belong there.”

See For Yourself

Amoretti, and countless others, have found that printing labels on-demand and in-house just makes sense. Schedule a demonstration of a QuickLabel or TrojanLabel printer.