AstroNova traveled to Ockenheim, Germany, to check-in with Weingut Schäfer-Zimmermann and see how they use their QuickLabel tabletop label printer to print wine labels in-house and on-demand!
In Ockenheim, Germany, you’ll find an area where wineries and vineyards are plentiful. There, nestled in an idyllic, rural area, is Weingut Schäfer-Zimmermann, a family-owned winery. With acres of land being passed down from previous generations, the winery has been cultivating vineyards in various locations around Germany, including Gau Algesheim, Dromersheim, and Budesheim. Their range of products and offerings include white, rose, and red wines as well as sparkling wines, cocktails, and fruit juices.
QuickLabel® visited the winery to see how Weingut Schäfer-Zimmermann is using their QuickLabel QL-300, a five-color, toner-based label printer. Drawn initially to the QL-300 because of the opaqueness of the white color output and the quality of labels printed, they’re now able to overprint a variety of details, including gold embossing, onto preprinted wine labels with the help of the QL-300. With a selection of award-winning wines, across various international markets including America, Japan, Spain, Italy, and England, having eye-catching labels to complement the product was essential.
Efficient, In-House Labeling
“We can use it to fulfill individual customer requests because it’s the only printer that can print in white. We have a lot of dark labels, including black ones, so white is very useful for emphasizing colors.”
“….Each time we went to the printer, we had to discuss, clarify, and then wait until the labels were ready to print and could be handed over to us.” continues Zimmermann. “It took about 1-2 months before we’d finally have the wine to the customer, and that led to additional costs…So now, I can sit down with the picture or layout from the customer, and I’m done and have the labels run in 15-20 minutes.”
With five generations of experience harvesting and perfecting their line of wines, Weingut Schäfer-Zimmermann has their process down to a science. With the addition of the QL-300, now, like their wines, their labeling process has become more natural, too. “The QL-300 has made the process much easier. Now our customers don’t have to wait months until they can get bottles with their own labels on them. We spent a lot of time looking for a printer that simplifies all of these things; printing in white, printing images, not just labeling in color…and then, we found it.”, says Zimmermann.
“The printer is very easy to understand. We can now make custom labels without any great losses. If you order from a wine wholesaler, then you order a large amount; in the end, you have a lot of labels leftover that you just throw away.”
With the QL-300, Weingut Schäfer-Zimmermann now has the opportunity to produce short runs. Therefore they can meet the variety of individual customer requests they receive, provide their customers with unique souvenirs, offer a large variety of wines – both new and vintage, and provide products for special events like birthdays, anniversaries, or weddings.
Looking to Print Wine Labels In-House?
If you’re interested in learning more about how you can print wine or beverage labels on-demand, feel free to contact us to schedule a virtual demonstration or speak with one of our specialists!
If you brew beer or bottle wine, you already know the challenges that occur once your products are sent to the market. You need to make your wine and beer labels stand out in order to get on the consumer’s radar.
The shadows of big brands make it extremely difficult for new, local breweries and wineries to thrive. Here are a few tips to help make your products stand out.
How Do They Do It?
With well-known brands, it’s easy for consumers to walk into a store and pluck a product off the shelves.
It’s all in the packaging and product branding.
The familiarity, years of experience, and trustworthiness of a brand make these decisions a no-brainer. But everyone has to start somewhere, right?
What Can You do to Make Your Brews Stand Out?
After determining the basics, there are a few extra things you need to make your wine and beer labels stand out and give your brand that extra push.
1. It’s All in the Packaging
Humans are visual beings, so first impressions matter. Especially when targeting first-time buyers browsing through the aisles of their local liquor store.
In fact, the human brain processes image 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.
Since consumers can only view your products as they browse, what they find aesthetically pleasing makes all the difference.
According to Barrett Brynestad, Associate Creative Director/Designer for TDA Boulder, the package should tell consumers as much as possible about the beer, from the occasion to taste profile and overall brand ethos.
Our advice: Design your product label well and design it to be easily recognized. It can be as simple as your color scheme and font, qualifying image or logo, etc. Whatever it is, it has to be unique to you. Investing in a talented artist or graphic designer always helps.
After all, your brand logo is arguably the most important part of your product.
Check out some examples of branded beer labels that understand the importance of story-telling branding.
2. Save Face on the Shelves…and Money in Your Pocket
Once you have successfully created your brand label, it’s time to start labeling your cans and bottles.
Outsourced printing can get expensive. For local wineries or breweries, it may be wiser to print your product labels in-house. In addition to avoiding fees and delays, you’ll be able to control the entire process within your own facility.
For example, wine and beer displayed in store freezers or chilling in coolers need labels that withstand frozen temperatures.
After all, it wouldn’t look very professional to have your labels wrinkling from condensation or losing adhesion and peeling off.
QuickLabel’s line of in-house label printers allows your business to meet all the requirements (aesthetic and physical) for printing labels on-demand and in-house.
These printing systems are perfect for the craft beer tradition of experimentation, adaptability and small batch production.
Our advice: Learn more about QuickLabel’s capabilities and benefits with printing frozen labels, wine, and beer labels to see if they’re right for your business. You can also browse the full line of in-house color label printers here.
3. Get Your Name Out There!
It’s time. You’ve made a solid brand name for yourself with the packaging (and product) to prove it.
Investing in trade shows, tastings at local liquor stores and advertising (print or video), is the next step in getting your brand recognized. The more people see your product, the more natural it becomes to pick it up.
Our advice: By promoting your brand, you are showing consumers that you are real; you have a story and a taste unique to your product. By investing in these promotions, you are building the trust of your brand.
These three steps will change the way your wine and beer products are perceived – now a known brand rising above the sea of shelves. Good luck!
Many companies outsource their product labels to save financially and produce efficiently. But is outsourcing really the most efficient route? For small to medium-sized business owners, outsourcing is not always the best solution. Depending on your business size and needs, you may be better off making your own food & beverage labels in-house.
Impression Technology Europe explains, “Recently, another type of printing has become more attainable for smaller companies…digital ‘short run’ label printers. Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost-effective than outsourcing, and based on the output.”
How do you know if this is right for you? Here are four reasons why you should be making your own food & beverage labels in-house:
1. Outsourced Printing Comes at a Price
We mean that both literally and figuratively. While using another facility to generate your food labels might seem like a weight off your shoulders, that may not be the case.
Passing the task to an outside source can end up severely delaying your labeling process. Why? Not only will you have your company’s shipping schedule to track, but the arrival of your outsourced shipment as well.
If an outsourced shipment becomes delayed, so will the orders your company was originally scheduled to deliver. For small business owners, this can lead to a lot of unhappy customers or market vendors.
These delays will happen, and so do errors. Labeling errors can take more of a toll on your business production line than a delay in shipment.
The unexpected misprint forces your business to return and reorder labels. Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses, which can lead to wasted products.
If your business has experienced these delays, you may want to consider an in-house or on-demand label printer. With the ability to print labels in your own facility, there will be no more error or shipment delays affecting your product line. What’s more, these printers give you the ability to create your own use by/sell by dates with complete label customization.
2. Not All Environments Are Created Equal
Making your own food & beverage labels is also a huge plus when selling products that must be stored in specific environmental requirements.
Frozen foods need to have unique and attractive labels, too. After all, it is your brand. But, it’s equally important that your frozen food labels don’t fail. Using the wrong label can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, falling off in low temperatures. One should not be sacrificed for the other.
If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.
The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.
An easy in-house printing solution is the QuickLabel QL-120X or QL-850 inkjet label printers. Also, the QL-300 toner-based label printer is a durable option that prints white on a variety of label types such as colored, metallic, and kraft labels. These printers are known for printing frozen food labels that don’t peel off in high-quality 1200 dpi imagery.
With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.
3. Keep Up with FDA Regulations
Of course, keeping up with the FDA’s changing regulations and formats can greatly affect your product labels.
The intimidating process includes font restrictions, mandatory statements, allergen alerts, and difficult calculations for daily values.
As a food manufacturer, you want to spend your energy on your recipes, production, branding, and sales – not on interpreting FDA labeling mandates or trying to explain the requirements to an outside vendor.
However, it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customers with the quality and transparency they deserve.
An in-house label printer is especially valuable in these situations. For every change, the label design and format can be immediately customized in your own facility.
What’s more, by owning an in-house label printer, you don’t have to worry about overstock or wasted labels due to changes in regulations. This gives you more flexibility in your printing process, introducing the option of seasonal or promotional runs.
Making your own food & beverage labels gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand.
4. You Deserve to Be In Control of Your Business
With outsourced labels, you don’t get to have complete control over your labeling process. Edits take longer, shipments get delayed and labels are bound to be wasted.
In-house printing has evolved with small, tabletop label printers for businesses. These label printers serve as a central database, with the ability to store, revise, locate and print any design on-demand –ultimately opening new doors for small to medium-sized businesses.
If you want to be in control of your business or are experiencing any of the above labeling issues, it may be time to consider taking your production line in-house.
QuickLabel specializes in on-demand, tabletop label printers. For someone in the food and beverage industry interested in quality, short-run labels, they are worth looking in to.
Click here to view our full product lineup, or contact us for more information!